Back when I was a kid (when we washed all our clothes by hand and trekked five miles in the snow to get to school… just kidding) there were two places I loved to go: the public library and the movie theater. These were places filled with fun, freedom, and excitement, even if stuffy librarians or theater attendants seemed to find joy in shushing us and threatening to kick us out. (That never happened to me; I was a good kid.)
Well, the library slowly became less and less hallowed and now it seems you’re lucky to find any quiet there at all. But the movie theater remains the one place where speaking is not allowed, where phones are to be turned off, and distractions are to be put away.
Last week, however, the possibility of change presented itself and left many in a state of shock and confusion. Adam Aron, the CEO of AMC Entertainment, mentioned the possibility of allowing texting in movie theaters, reasoning that, “When you tell a 22-year-old to turn off the phone, don’t ruin the movie, they hear ‘please cut off your left arm above the elbow'” (according to Variety).
The propositions regarding the possibility of allowing texting during movies met with mostly backlash and AMC decided not to move forward with the idea. Rasmussen Reports even conducted a survey in which they found that 59% of adult Americans are “less likely to go to a movie theater where people can text during the movie.”
Despite the majority of Americans not in support of the idea, 32% of Americans did not seem to care one way or the other and 6% reported being more likely to go see a movie if texting were allowed. Amber Jamieson of The Guardian points out that the movie-viewing experience is evolving and says, “Allowing cellphones – in certain screenings, in certain movies – is just another reimagining of what a cinema experience can be.”
Whether or not texting should be allowed in certain movie theaters is beside the point. The idea would never have even been considered 15 years ago. The fact that this possibility is even being brought up is proof of society’s growing love and attraction toward texting!
Folks, it’s time to reach people on their level. What can you do to improve your communication efforts with the knowledge that people really love texting?