Mobile Marketing Strategy: 60+ Text Message Templates and Case Studies

January 27, 2017 | Back to the Blog

In today’s modern world, phones are everywhere.

Whereas 10 years ago only a fraction of the population was on board with mobile communication, these days everyone has a smartphone, including older generations who were first confounded by these devices.

Because we are all attached to our phones, we are more apt to pay attention to things that happen on them.

As a result, advertisers rely more and more on SMS marketing as a way to reach new audiences.

What this means is that you can target your ads more effectively, and generate a better return on investment overall.

Today we’ll take a look at mobile marketing and how it can impact your business, as well as provide you with a list of templates that you can use to make the most out of your next text message marketing campaign.

 

Now some may think all “Humbug” on the thought of leveraging text messages into your marketing strategy, we believe that the “proof is in the pudding.”

So before we show you some juicy templates you can plug and play for your campaign or while you are on our free trial, we want to show you some impressive case studies to get your endorphins running!

SMS Marketing: Top Three Case Studies

Before we take a look at some templates that you can use, we should first see how texting has affected some real-world companies.

 

     Tao Nightclub

This social spot in Las Vegas has an upscale, swanky vibe that is attractive to young, hip people.

Recently, the club wanted to promote an event, but owners  wanted to make sure that the invites were exclusive, rather than broadcasting it to anyone who would listen.

At the time, they had about 2000 mobile subscribers, so they drafted an invite-only text that was available to them exclusively.

As a result, the club had about 220 more attendees for the event or a redemption rate of 11 percent.

That generated an additional $1,770 in admission fees, plus another $4,000+ in drinks.

Overall, as a direct effect of the text marketing, the club made an extra $6000.

 

     Redbox

As an alternative to subscription sites like Netflix, Redbox has a significant market share in the home video business.

With 33,000 kiosks across the country, this company already has a wide reach.

Recently, Redbox offered a 10-day deal wherein customers could receive discounts on their next rental.

Even though the deal lasted just over a week, the response was overwhelming.

Over 1.5 million texts were sent and received over that time, making it one of the most successful marketing campaigns ever.

More than 400,000 customers participated, which is more than what the company was expecting.

Part of the reason for its success was that the texts went out with other promotional materials, and it was a limited-time offer, which spurred people to take action immediately.

 

     Texas Roadhouse

As a chain with over 400 restaurants, Texas Roadhouse already has a sizeable chunk of the market.

However, recently the barbecue chain decided to go mobile and offered a free appetizer if people signed up for its mobile list.

This tactic is extremely popular, and the restaurant had a 17 percent redemption rate.

As we all know, a free appetizer is not enough to sate anyone’s appetite, so that means there were a lot of additional sales to go with those deals.

This made the chain very happy in the end.

Amazingly enough, this was done at only 20 of their restaurants, making the success rate even higher.

Now onto the Juicy SMS Plug & Play Messaging Templates….

 

Text Message Marketing Templates

As you can see, marketing to your audience via text message can have some pretty impressive results.

However, texting can do so much more for your business than promote it, which is why we are offering a variety of templates, including those that can be used to notify your customers, remind them, or allow them to enter an exclusive contest.

Ultimately, the sky’s the limit when it comes to mobile marketing. Whatever you can think of can work if you do it properly.

SMS Marketing for Promotions

When it comes to promoting your business, there are a few ways that you can go about it.

Here are some different methods that can work, along with templates for each.

SMS Marketing Templates for Promotional

Joe’s Tires is having a special promotion: Buy three tires, get the fourth one FREE! While supplies last, until November 30th.

Hurry! Coffee Hut is having a deal through the end of the week. If you buy a large coffee, you get 10% off your next order! Redeem now!

Don’t forget your holiday shopping. Clothing Barn is having a sale right now, where your favorite items are marked down by up to 30%. Sale lasts until January 3rd.

6 Case Studies For Discounts/Promotions

     1.) Seattle Sun Tan

Seattle Sun Tan recently ran a promotion where they offered 20 percent off to any customer that joined their mobile VIP club.

This generated almost $200,000 in new sales, as 4,750 people opted in and came to the store.

Incredibly, this was all within the first 30 days.

The best part?

New customers that came in as a result spent five times more than regular customers.

     2.) Avenue clothing

Avenue clothing stores recently launched an MMS marketing campaign offering discounts to all new subscribers.

As a result, the company earned a 6,600 percent return on investment.

Part of the reason for this was that the open rate for their messages was a whopping 97 percent.

Also, Avenue increased its subscription rates by 30 percent each month of the campaign.

Talk about a winner.

 

      3.) Carl’s Jr.

Carl’s Jr. recently sent out a text message notifying customers of a deal on a burger combo.

Normally the burger would be $6, but for a limited time restaurants were offering it for $2.99.

The chain got an average of 19 percent redemption rate, which helped generate $14 for every $1 they spent on the advertising campaign.

 

     4.) PETA2

PETA2 is an organization dedicated to ending animal cruelty.

Recently, the nonprofit created a text-message opt-in that encouraged mobile users to help stop animal testing for cigarettes.

To help entice new signups, the group offered an instant win prize for subscribing.

During the Warped Tour, they managed to get over 25,000 people to join through text.

 

    5.) National Wholesale Liquidators

National Wholesale Liquidators only has twelve stores nationwide, but it has a massive subscribers list of over 50,000 customers.

The company reached that point by offering a text-only deal of $5 off any $25 purchase or more.

Marketers advertised this deal in store and online, and have since generated a lot of new business as a result.

National Wholesale Liquidators found that mobile users who redeemed the coupon wound up spending 80 percent more than regular customers.

 

     6.) Dunkin Donuts

Dunkin Donuts is a national doughnut chain, but recently all Boston area stores participated in a text message campaign that encouraged customers to opt-in through their phones.

As a result, the stores saw a 21 percent increase in traffic.

Not only that, but 17 percent of the people who got offers from their phone showed it to a friend, and 35 percent said that they would stop by a Dunkin Donuts restaurant in the future.

 

SMS Marketing Templates for Loyalty Rewards

Feeling hungry? Text “LUNCH” to 22345 to get 15% off your next meal at Burger Shack.

If you are one of the next 100 respondents, you will get a free drink on us. Text “DRINK” to 33453 to qualify. This is our way of saying thank you to all Coffee Hut subscribers.

To get 10% off your next oil change, text “SERVICE” to 99324 to qualify. Bill’s Auto Repair

SMS Marketing Templates for Events

Come on down to Adventure Park for our Summer Days Event. Going on now until August 31st. Fun for the whole family.

This Valentine’s Day, book a reservation at Max’s, and you will show your special someone that you care. Reserve your seats now as they fill up fast. Call 877-222-4526 to book.

Our Halloween Horror Days are going on now! Right now, we have a discount: buy 3 tickets, and get one free. Call 555-9190 to buy advance tickets. Now until November 2nd.

SMS Marketing Templates for Store Hours

Burger Shack now serves breakfast! Most stores open at 8 am to fulfill all of your morning needs. Search our stores at burgershack.com/stores

For the holidays we have special hours. Many locations are open until midnight or later. Get all of your shopping done on your time. Find a store near you at dressbarn.com/stores

SMS Marketing Templates for Website or Mobile App

Did you know that you can order through our new Coffee Hut app? Download it from Google Play or the App Store today and get your next coffee in minutes!

Bill’s Auto Repair has a brand new website so you can take care of your automotive needs even faster. M.billsauto.com

Want to find out how long our rides are? Download the new Adventure Park app, and you can get all the information you need! Available through the App Store or Google Play.

4 Case Studies for Signing Up to Gain Promotions

 

     1.) Lifetouch Portrait Studios

Lifetouch Portrait Studios recently ran a campaign where it offered new mobile customers $5 off all photography services if they signed up via text.

This resulted in a 163 percent increase in new subscriptions.

 

 

     2.) Pirq

Pirq is a new app that helps customers discover great local deals.

Using traditional advertising methods, the company was able to increase its click-through conversion by having customers text “Shop” to 33133.

This helped generate a 92 percent increase in new customers.

 

     3.) Pizza Hut

Geofencing is the practice of a company that sends a notification to a customer when the person is within a certain radius of a store.

Pizza Hut ran a recent campaign using geofencing wherein customers within a half-mile of a store got a coupon.

The company discovered that this method was 142 percent more efficient than traditional advertising and twice as good as TV ads.

 

      4.) Subway

Subway franchises in New York recently promoted to mobile users by having them sign up for reward programs.

This campaign aimed to get repeat business.

Over the course of a few months, they got over 5,000 signups.

With that new database, the stores sent out 13,000 texts and got a redemption rate of 9 percent.

For traditional mail offers, Subway’s redemption rate was only 1 percent.

 

SMS Marketing Templates for Subscription Invitation

If you want to find out the latest sales and deals, then subscribe to our mailing list! You will be the first to know when a deal is happening. Click here to subscribe: dressbarn.com/deals

Adventure Park has discount days throughout the year. If you want to be among the first to get reduced admission, subscribe to our mailing list now. adventurepark.com/discountdays

 

6 Case Studies for Signing Up for Notifications

     1.) Silverstone

British motor racing circuit Silverstone recently used texting to increase its attendance for a Formula 1 British Grand Prix.

Silverstone texted its 45,000 subscriber database, all of whom had either bought a ticket to a Silverstone event or expressed interest in one.

Incredibly, the message generated a 680 percent ROI for the company, which helped make the event a huge success.

     2.) Kiehl’s

Kiehl’s is a cosmetic company based in the US.

For its latest marketing campaign, the business asked customers to sign up for location-based coupons through email or text message.

During the first six months, the company found that 73 percent of those that had signed up made a purchase, and more than half of those that did used text as a means of subscribing.

 

     3.) Chuck-E-Cheese

Chuck-E-Cheese, the family-oriented restaurant chain, is hopping on the mobile bandwagon.

In fact, about 5 percent of all new email addresses obtained by the pizza chain came through a text-message option.

In addition to generating new subscribers, those that opt-in through text are 10 to 20 percent more likely to open offers from the restaurant, compared to those who went through other methods, such as email.

These mobile users also click on coupons about 10 percent more often as well.

 

4.) Ford Motor Company

To generate more interest in the new Taurus and Escape models, Ford Motor Company invited prospective customers to text the company to find out more information about the cars.

When customers would do so, they would be asked to enter their location as well as which car they were most interested in.

Then prospective buyers would get a follow-up call from a local dealership.

Amazingly, this resulted in a 14 percent conversion rate.

 

     5.) Julep

Julep is an online cosmetic store.

Recently, the company launched a campaign to drive more sales, so it offered a discount to all mobile users that signed up for their contact list via text.

Within 24 hours, the company had received 5,000 texts, with a redemption rate of 10.7 percent.

 

     6.) Papa John’s

In the UK, a Papa John’s franchise ran a three-week texting campaign where it offered pizzas for 6.99 carry out or 8.99 delivery.

The store drew from over 8,100 customers that had opted in previously.

 

Over that period, the store saw a 33 percent increase in sales.

SMS Notifications Templates

One way that texting can help your business is to notify customers of various things that they would otherwise miss or forget.

Some examples include delivery status, account cancellation, among other things.

This way, your customers can stay on top of their daily lives.

Delivery Notifications

Dear Mr. Johnson. Your package from Dress Barn has arrived. Thank you for shopping with us!

Ms. Smith, your new credit card should be arriving in the mail soon. Once you receive it, contact us at capitalbank.com/activation to get it activated. Don’t delay!

Dear Mr. Andrews, your order of “Muffler for Dodge Caravan” has shipped! Track your package here usps.com/tracking

Account Status

Mr. Smith, your account at Capital Bank has been activated! To start using our online banking, click here: capitalbank.com/accounts

You are now part of Burger Shack’s VIP club! To find out about our special offers, download our app from Google Play or the App Store.

Mrs. Stevens, your account has been activated with us. Now you can access your shopping cart and pay directly through our app. M.dressbarn.com

Account Cancellation

We’re sorry to see you go! You are now officially unsubscribed from Burger Shack’s VIP club. We hope to see you again soon.

Dear Mr. Andrews, your checking account has been successfully closed. Thank you for banking with us.

Appointment Reminders

If you have a business that relies on appointments, then a text reminder is a fantastic way to ensure that your clients will show up on time, ready to go.

In many cases, people forget to add an appointment to their calendar, which is where you come into play.

Most customers like getting a reminder, as they would forget the appointment completely otherwise.

Dear Mrs. Jackson, this is a reminder that you have a spa appointment scheduled with our Midtown location tomorrow afternoon at 3 pm. If you need to reschedule or cancel, please contact us at 555-9100

Mr. Johnson, we are here to remind you that you have a dentist appointment tomorrow at 10:30 am with Dr. Phillips. Please be sure to arrive fifteen minutes early so we can check you in.

Thank you for using Salon Ultra as your beauty specialist. This notification is to remind you that you have an appointment for a trim at 9:30 am on August 13th. For questions or to reschedule, call us at 877-444-3321

Dear Mrs. Lowell, we are here to remind you that you have an open house walkthrough tomorrow at 11 am with your realtor Deborah. Please arrive promptly. Thank you.

In-House Communication

For larger companies, it can be hard to manage communications between supervisors and staff.

Using text messaging can help alleviate this problem by making it easier to notify staff members of any changes or upcoming events.

Texts also represent a great way to let them know that they are appreciated through the use of holiday messages.

Pick Up/Delivery Notification

Your next pick up is at 323 Main St at 10:15 am. Please confirm by replying “Yes” to this message.

Your next delivery is at Ron’s Corner Market, 222 S Wilmington Ave. Please enter through the back.

Staffing Request

Can you work an event this weekend in Orange County? Please respond yes or no to confirm and receive details.

Are you available to work tomorrow evening? If so, contact HR at 555-3212.

William has called out sick. Can you cover for him tonight? Please confirm yes or no ASAP. Thank you.

Holiday Greetings

Happy Birthday Martha! From all of us at Brown Office Supplies, we hope that you have a wonderful celebration.

Burger Shack wishes you a Merry Christmas and a Happy New Year. Thank you for making our team great!

Meetings and Conferences

Jon, the meeting has been moved from 11:00 am to 3:00 pm. Please respond to confirm ASAP.

This month’s conference will be held at the Downtown Ramada. The address is 5115 S Robertson Ave. Please check in no later than 5 pm on the first day.

Confirmations

When it comes to ordering things online, customers like to get a notification that their purchase or reservation has been confirmed.

That way, customers don’t have to worry about anything, and they have peace of mind.

Here are some template examples of confirmation statuses.

Thank you for choosing Jetway Airlines! Your flight is confirmed for August 7th. Flight 554 from Newark to Los Angeles. See your itinerary here: jetwayair.com/confirmations

You are now booked for a three-night stay at Montecito Resorts and Hotel. Your trip will be from September 14th to the 17th. Check-in is at 3 pm. See you then!

Your recent payment of $127 has posted. Thank you for using Capital Bank.

Your order has been received. You should get your delivery no later than Monday, December 2nd. Thank you for shopping at Dress Barn.

Dear Mr. Johnson. This message is to inform you that your flight 589 has been canceled. Please contact us at 555-9009 immediately to reschedule.

SMS Marketing Template For Contests

A great way to drive new traffic to your business is to have a contest where customers can win a prize.

The allure of free stuff is enough to get most people to surrender their phone numbers, which means you can increase your subscriptions without seeming too pushy.

Here are some great examples.

Do you want to stay for two nights at the gorgeous Desert Winds Resort? If so, then text “MyDreamVacation” to 33433, and you will automatically be entered for a chance to win!

For the month of December, Burger Shack is awarding prizes to our loyal customers. Text “Prize” to 88123 to be entered to win free food!

Do you love to travel? Jetway Airlines has you covered. Text “FlyMeAway” to 34551 and you will be entered for a chance to get a free trip!

 

Case Study for Running a SMS Contest Message

Palms Resort and Casino

The Palms Resort and Casino recently ran a marketing campaign where it invited customers to text “Palms” to 76462.

By doing so, they would instantly be qualified to win a free night’s stay as well as dinner for two.

Usually, contests can convert about 37 percent of your customers to be mobile subscribers, but in this case, Palms was able to get 60 percent of new users to agree to get alerts from the brand.

SMS Marketing For Polls

If you’ve ever heard the phrase: “studies show that a certain percentage of people-,” then you know that a poll took place somewhere.

As a business, polling your customer base is a fantastic way to engage with them and see what is working.

To increase responses, offer a special deal.

At Burger Shack, we’re curious what your favorite menu item is. Text us your number one meal option, and we’ll give you a free drink. Text 55655 to qualify.

At Capital Bank, we are committed to our customers. We would love to hear from you regarding how well you enjoy our customer service. Rate our service level by texting “Good,” “Fair,” or “Poor” to 22312.

Another way to conduct polling is to create a poll on your website and promote it via text.

Check out our customer appreciation poll and tell us what you think! At Dress Barn, we’re committed to making you fashionable. Click here to participate: dressbarn.com/poll

SMS Alerts For Banking Templates

For any business that does banking, it’s important that you notify your customers of any activity to their account.

Because identity theft is a growing problem, this can add an extra layer of security for your clientele.

Dear Mr. Johnson. Your current checking account balance is $1,007.63. Thank you for choosing Capital Bank. For more information, visit: capitalbank.com/login

Your payment of $85 to your credit card ending in 3003 has posted on 5/15/16. Your remaining balance is now $743.88. Thank you for using Capital Bank.

Dear Mrs. Lowell, we have noticed unusual activity on your checking account ending in 1542. Please contact us immediately at 877-555-2332.

Your deposit of $1,000 has posted on 3/12/16. Your current balance is now $2,425.67. Thank you for using Capital Bank.

Dear Mr. Johnson. Your credit balance is almost at its limit. If you would like to extend your line of credit, contact us at 877-555-2234 immediately.

Your checking account ending in 1532 is almost overdrawn. Your remaining balance is $13.76. Overdraft fees will be charged amounting to $35. If you have any questions, contact us immediately.

SMS Alerts For Payment Reminders

Dear Mrs. Lowell, your insurance payment is due on 12/17. Thank you for using Contact Insurance.

Notice: Your insurance payment is now overdue. Please contact us immediately at 888-555-8870

Dear Mr. Johnson, you have an upcoming bill of $55.37 due on 7/15.

Dear Mr. Johnson, your last payment is now overdue. A penalty charge will be added to your account. Please contact us immediately if you have questions.

Dear Mrs. Lowell, we are here to remind you that you have an invoice #55687 due 11/15. For any questions, contact us at 555-7687. Thank you.

Dear Mrs. Lowell, invoice #55687 is now overdue. Please contact us immediately to settle payment.

 

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