Still think that mobile marketing is just a fad? Well, it’s not. According to projections from eMarketer, mobile spending will grow in the UK 96% by the year 2016. This will bring mobile marketing totals to £8.64bn in the UK. This extremely rapid growth comes from the decline of personal computers in Europe, and the increase of mobile devices. By 2018, 50% of Brits are expected to own an iPad, Kindle or other tablet.
This growth rate is even more staggering when you consider that 4 years ago mobile marketing was at a mere £83m in the UK. The world of marketing is changing right before our eyes, what steps have you taken to adapt?