Kastle’s Kreations is a mobile food truck business specializing in gourmet cupcakes. They offer over 100 flavors (including the Lemon Rosemary Smoked Salmon Cupcake which won them season 9 of the hit Food Network show Cupcake Wars!), and their menu rotates weekly.
As a mobile food truck, they travel between Anchorage, Eagle River, and Wasilla in Alaska. They needed a new way to communicate the location of the cupcake truck after experiencing issues with Facebook.
Owner Kastle Sorensen says, “Text Alerts helps us bridge the gap of people who are not on social media since that was our main way of communicating where the cupcake truck would be. Facebook changed its algorithm and it made it hard for people to see our content.”
They started using Mobile Text Alerts and found the texts to be extremely popular. Now they send texts to over 1000 customers. Kastle says, “Now people tell me the texts are ‘unhealthy’ for their diets since now they always know where we are! They said they love the texts and they definitely work!”
Mobile Text Alerts has allowed Kastle’s Kreations to increase reach, improve customer satisfaction, and allow more people to eat their delicious cupcakes!
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