Are you wondering how to send mass text messages as a business?
The good news is that it’s fairly easy to do — and it can be accomplished in just five quick steps.
Follow our roadmap and you’ll have everything you need to get started as soon as you’re done reading.
Step 1: Choose the Right Provider
While you may be able to get away with using your personal cell phone for client calls and customer orders, you shouldn’t do the same when it comes to sending text messages to your customers.
If you’re going to use text message alerts, you need an SMS service.
See, a personal cell phone plan and a business SMS service don’t operate the same way.
In the first category, a personal plan, you only have two options when it comes to sending mass texts:
- You can manually send the same text to each of your subscribers using individualized texts, or
- You can batch everyone together in one big group text
Many of us have experienced the second situation — and it doesn’t take long for a group text to escalate. Fast-forward 50 messages later and everyone in the group is annoyed with the non-stop buzzing.
Do this and you won’t have any subscribers left on your list.
On the flip side, using a business SMS service avoids this issue entirely.
With this route, you’ll be able to send one mass text to each of your subscribers, but it won’t be in the form of a group text. It will be an individual message that’s delivered to each of your subscribers.
That means if someone wants to reply to your text, they’re not sending it to the entire list — just your business.
This keeps the message and your communication lines more personal. If someone needs help, they can do so without worrying what anyone else can see or read.
To find an SMS service worth using, look for the following features:
- Unlimited messages
- Deliverability reports
- The ability to schedule messages ahead of time
- Shortcode keywords
- Mobile surveys
- A mobile app
- The ability to import subscribers
Once you’ve found a trustworthy provider that ticks all these boxes, you’re ready to build out your subscriber list.
Step 2: Collect & Import Subscribers
Before you can send your mass text message, you need to create a list of recipients. This is known as your subscriber list.
If you already have existing customers, you’ll need to ask for their permission to add them to your text message communications.
This step is not optional. As we discussed in this article, it’s illegal to send texts to anyone who has not opted in to your list.
You can also collect new subscribers online during webinars or in-person at trade show events.
As long as your signup sheet clearly explains what people are opting in to, you’ll be able to add these potential customers to your list.
To do that, log in to your SMS dashboard and start importing your contacts’ information.
A solid SMS service will give you the option to import your list using an Excel or Google spreadsheet instead of having to do so manually.
This feature saves time and also ensures you don’t accidentally type in the wrong number during the transfer, which could put you at risk for texting someone who hasn’t opted in.
Once your subscriber list has been uploaded, you’re ready to move on to the message itself.
Step 3: Consider the Goal of Your Message
Before you can write your message, come up with one single focus for it.
This will be your call-to-action, or CTA, and will be the only move you want your subscribers to make.
If you ask them to do too many things at once, they’re more likely to get overwhelmed and do none of them.
Some example CTAs include:
- Register for our upcoming event
- Check out our latest blog
- Be the first to preview our newest product
- Click here to learn more
- Follow us on social media
Consider what you want your customers to do and be clear with your message.
Speaking of that, keep reading to see what you need to know about crafting the best mass texts…
Step 4: Create the Perfect Message & Send It
The awesome thing about text messages is that you don’t need to write up a long, drawn-out message (and you shouldn’t!).
This perk also means you won’t need to spend as much time creating a message as you would other forms of writing (like your blog, email newsletter, or social media posts).
But that doesn’t mean you should fly through this stage either.
After all, text messages are a very personal form of communication.
Because of this, it’s crucial that you view creating mass text messages in the same way that you’d write to a friend or family member.
Use a warm, conversational tone and keep the message simple.
Don’t blast your list with ads or messages IN ALL CAPS. Otherwise, you’ll quickly turn off your subscribers and they may jump ship from your list (and none of us wants that).
Try using this template to get your message started:
- Start with a short greeting
- Use 1-2 sentences (at most) to explain your message
- Add 1 CTA to close your message
Here’s what that looks like in action:
Hey Devan! We’re looking forward to this year’s Future Leaders of B2B Content Marketing event and we can’t wait to see you there! To save your seat, click this link.
The message is clear, and your recipient can easily understand what to do next: click the link.
Before you decide to hit the send button, test your message and double- and triple-check for any spelling, grammar or punctuation errors. Get someone else on your team to proofread your messages when you send out a test to spot any mistakes you may have missed.
When the message looks good, you’re ready to send it out to your eager list of subscribers and graduate to the final step of this process.
Step 5: Keep Adding Subscribers to Your List & Repeat
To keep your list engaged, regularly send out messages to stay in touch. Once per week or once every other week is plenty.
This helps your brand stay top of mind for customers and helps you build a positive relationship that deepens over time.
It’s also essential that you make it a goal to keep growing your subscriber list. Every so often, you’ll want to clean up your list so it stays healthy and up-to-date as well.
Repeat this as often as you can and you’ll build a subscriber list that’s both active and engaged faster than you know it.
Get Started with a Reliable Business SMS Service Today
Now that you know how to send mass text messages, it’s time to deliver your brand’s very first one.
To start, you’ll need to ditch your cell phone plan for a professional business SMS service instead.
Once you’re signed up, follow the rest of the steps in today’s article and your first message will be a giant hit for both your brand and your subscribers.