Being a LuLaRoe consultant is a lot harder than it used to be. People are more hesitant to buy, there is more completion, and sales are much harder to come by.
With that being case, a lot of LuLaRoe consultants are struggling trying to keep their businesses afloat.
More than 80% of LuLaRoe’s representatives generated less than $5,000 in sales last month, including 10,834 who sold nothing. The average representative sold about $3,387 of LuLaRoe in the month.
According to Business Insider, “LuLaRoe is making some women rich, while thousands struggle to make a profit.”
Is the LuLaRoe fad over? Should we close up shop?
Absolutely Not! LuLaRoe is still exploding all over the country. Women are still obsessed over these buttery-soft leggings.
Successful LuLaRoe Consultant Kristi says “LuLaRoe has nowhere near hit the oversaturated mark. Two weeks ago, 400,000 leggings were available for us to purchase. They sold out in under 5 minutes!!!”
Tami, another LuLaRoe Consultant selling about $40k/month in clothing says “One misconception is that LuLaRoe is a fad that’s dying off. I think that’s pretty untrue at this point. It may happen someday, but we’re still a ways off from that.
We spoke with dozens of consultants that are still consistently making $10k/month, $20k/month, $50k/month, and even $100k/month selling LuLaRoe.
So why do so many LuLaRoe consultants fail?
After interviewing successful and unsuccessful consultants alike, here are the top 4 reasons why LuLaRoe consultants fail, and some tips to make sure that you are not one of them.
1) LuLaRoe consultants fail if they don’t have realistic expectations
Unfortunately, unicorns are not real! If someone tells you only positives about LuLaRoe, talk to someone else. Being a LuLaRoe consultant takes a good amount of hard work.
LuLaRoe is not a “get rich scheme,” and many consultants come with false notions about how “easy” it is going to be.
Be realistic about the work involved. If you hear the “I only work 8pm to 11pm each night,” it’s not true. Successful consultants, even part-time ones, work A LOT of hours.
Many LuLaRoe consultants joke about people in their first month of selling LuLaRoe being on a “LuLaDiet” because they forget to eat and are on their feet 12 hours a day. Many consultants fail because they aren’t prepared for the work it takes to be successful.
2) LuLaRoe consultants fail if they don’t utilize parties effectively
Parties are key to succeeding as a LuLaRoe consultant. Most reps recommend scheduling as many parties as possible. Convince people to throw parties for you, and try to book at least 2-3 future parties at each party.
Also, try to throw your parties at smart locations. Business offices over lunch are a great time and place to throw a party. People are already there, so they will most definitely attend!
Make sure to promote your party very well. Promotion is key to being successful in any business, but especially LuLaRoe. Have your hostess tag people on Facebook the day of the party, and make sure you have a dedicated Facebook page for your business that you use to promote every party you throw.
Sending out text message alerts is also a great way to notify people about your upcoming parties
It’s also important that you make sure your party goes smoothly. Make sure you have enough inventory! If you throw a party with 30 people, and only have 30 items to choose from, it will be hard to have many sales. Most successful LuLaRoe consultants that we interviewed consistently have 600-1000 items in their inventory.
Make sure people have fun! Good music, good food, giveaways. Remember that this is a party, not just a place for you to make sales.
3) LuLaRoe consultants fail if they aren’t part of a LuLaRoe community
Another reason that LuLaRoe consultants often fail is that they are not part of a LuLaRoe community. They don’t have a group behind them to support them.
Without a community, when things get tough, inevitably people give up and don’t push through.
Try to make connections with consultants in your area, or if that’s not possible, find a Facebook LuLaRoe community (Like our LuLaRoe for Mobile Text Alerts Facebook Group)
Also, make sure to use your sponsor as a resource (that’s what they are there for). Get to know them, ask them question, and bounce ideas off of them.
4) LuLaRoe consultants fail if they don’t stay in their customers minds
To sell effectively and consistently, you need a customer-base who regularly think about you and regularly buy from you.
Being on social media is a must. Get on Facebook for sure. Twitter, Instagram, and Pinterest can all be helpful too.
Make sure to engage with your Facebook group. Post pictures of yourself so that people will get to know you. You might have some fear at first of putting yourself “out there,” but as people get to know you and connect with you, they will buy from you.
Engage with your customers often! Post at least daily, and post at times when is is most likely that customers will actually see your posts (3am posts are not helpful).
Hopefully this gives you some good tips to help keep you going in your LuLaRoe business! Please comment below if you have anything advice/tips to add to the list!