Sending texts for your business sounds like a great idea – after all, everyone texts, right? But the question remains: How do you build a subscriber base for text marketing? You want to know how to build a text list!
You don’t want to put yourself at risk by sending unsolicited marketing texts, so how do you get people to join and subscribe?
If you want people to sign up for your texts, offer a deal or discount.
For example, offering people a free product in exchange for signing up for texts is a highly effective way to incentivize people to join your text list.
“Sign up for our text alerts! Text deals to 74121 and get a free appetizer on your next visit!”
Use enticing language
When trying to get people to subscribe to your text alerts, be as enticing as possible and appeal to FOMO.
Everyone hates missing out, after all!
“Join our text alert system for awesome deals and discounts! You don’t want to miss out on these!”
Make it sound exclusive
Everyone likes to feel special and included.
Promoting your text alert system as exclusive will help make people feel like they are getting something not available to others.
“Join our exclusive text alert club today for the latest updates!”
To increase the chances of more subscriptions, advertise your text alert system everywhere:
- Your website
- Social media posts
- Social media business page descriptions
- Physical locations/storefronts
- Anywhere else you can think of!
Let people know they can opt out
You’re required to do this anyway for marketing texts, but making sure people know they can easily opt out will help them feel more comfortable about opting in.
“Join our exclusive text alerts for awesome deals you don’t want to miss! Opt out at any time by replying with the word ‘stop.'”
Don’t forget that people can subscribe to your text alerts by texting in a keyword for your account or by going to your account’s free online sign-up page.
You can view and edit the keywords for your account under your Keywords->Manage Keywords page.
Try out these tips how how to build a text list for yourself and watch your subscriber list grow!