Text communication is valuable for much more than sending messages to friends and family. SMS marketing has emerged as a valuable tool for small business owners and colleagues of mine who work in the real estate industry. From texts to chatbots, automation and beyond, SMS marketing is making it that much easier to connect clients, buyers, customers, and sellers for efficient transactions.
SMS Marketing for Engagement
In my industry, SMS marketing serves as a valuable tool for buyer engagement. Real estate professionals transmit texts to prospective buyers with the latest updates on available properties. These text messages are the launching pad for the sales cycle that follows. The benefits of using automated text messages and chatbots to interact with potential buyers is invaluable. Click rates and conversions are proven to be more effective on mobile nowadays, and there’s no better way to capitalize on this than with a streamlined, automated system. Real estate professionals far and wide rely on automated messages to respond to specific actions, maintain buyer interest and ultimately boost sales. Some real estate agents go as far as combining SMS marketing with customer relationship management (CRM), along with internet data exchange for the utmost efficiency.
The Nuts and Bolts of Real Estate Text Messaging
In the context of real estate, text message marketing is used to engage a prospective buyer by way of his or her mobile device. The real estate agent provides information, answers questions and addresses concerns by way of text messages to catalyze the buying process. Even minor tidbits about listings texted to target buyers or the issuance of a free report sent via text can make the difference between a sale and a lost client. The best text messages are accompanied by an image or video to inspire the buyer to move forward with the property in question
Why SMS Marketing is so Important
A large part of the appeal of SMS marketing is the fact that it is quicker and more efficient than traditional snail mail sent by way of the United States Postal Service (USPS) and email. Just about everyone has a smartphone on their person these days. It is much easier to pull out a smartphone and check a text message than access email or wait for traditional mail to arrive in the mailbox. Text messages are accessed that much quicker than other means of communication. Furthermore, text messages are stored longer than regular mail. The vast majority of people, especially those looking for a new property, read their text messages within five minutes or less. However, upwards of 75% of all emails are ignored.
Tap Into the Power of Automation
Nowadays, real estate agents can use automated marketing solutions like Mobile Text Alerts to get more inquiries without spending the time to send messages from his/her phone. Use these programs and a text from a potential buyer will trigger an automatic response that sends the prospect important information in an instantaneous manner. The contact is subsequently logged in a database for subsequent texts across the sales cycle. The end result of this automation is an increase in leads along with a higher conversion rate.
Keep Prospective Buyers Engaged Through Text Messages
Messaging with prospective buyers means keeping them engaged.. Most people do not mind receiving texts since they are easy to ignore. Furthermore, it is easier to get people to send texts than pick up the phone to make a call or send mail by way of traditional mail. Keep your prospective buyers in the loop with ongoing engagement through text messages and they will turn to you before anyone else for their real estate needs. In fact, prudent SMS marketing has the potential to lead to an abundance of referrals that pay significant dividends across posterity.
Corey Tyner is the owner of Phoenix Fast Sell Home Buyers. He is one of the top real estate investors in Arizona with over a decade of experience. His work has been featured on Bigger Pockets, Real Estate Agent Magazine, and several other real estate investor publications.