Why Facebook Posts Are Not Reliable For Getting Paparazzi Sales

December 5, 2017 | Back to the Blog

Facebook Won't Show My Posts!

Traditionally, Paparazzi Consultants have relied on Facebook and Email for getting information out to their customers about live sales, giveaways, new inventory, etc. This has worked ok in the past, but is starting to become unreliable.

The reason for this change is because of the changes to the Facebook algorithm.

What is an algorithm?

Facebook’s “algorithm” is just a fancy word for the formula they use to decide what shows up in a news feed and what is hidden.

There are far too many posts for your news feed to show all of them, so Facebook has a formula they use to decide what should show up.

Over the past few months, Facebook has changed their algorithm to boost posts from your friends, and hide posts from groups and pages that you follow.

This is helpful from a Facebook user standpoint – I prefer to see posts from my friends and family rather than posts from all the pages I follow. Unfortunately, this really hurts Paparazzi consultants, along with everyone else who uses Facebook to communicate with their customers.

What this means, is that if you are only using Facebook to keep in touch with your customers, your posts are not being seen, and you are missing out on sales.

What’s the solution?

Thousands of people have abandoned Facebook posts as their primary means of communication, and are turning to text messaging as a way to get information to their customers.

There are no algorithms to navigate through, and you don’t have to wait for people to “check” their Facebook. Text messages go through 100% of the time, and we’ve found 90% of people open them within 5 minutes of receiving.

If you are struggling getting your Paparazzi business running, give text alerts a try! Use promo code ‘papa’ for 10% off the service


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About James Pelton

James Pelton is the Founder and CEO of Mobile Text Alerts

4 thoughts on “Why Facebook Posts Are Not Reliable For Getting Paparazzi Sales

  • Dorothy says:

    This was helpful. I worry about Facebook now for my business.

  • James Pelton says:

    Hi Dorothy, yes, it can be a challenge if that is all you are relying on.

    Let us know if you would like help getting started with Mobile Text Alerts!

  • I keep reading this but have no idea how to utilize this service. I have a very small circle of friends and family, most being males and I don’t have their numbers so how do I reach them and grow my business this way?

  • Ausitn Rugh says:

    Hi Kimberly!

    We offer a couple of different ways for advertising your text alerts.
    1. Advertise your keyword
    2. Advertise your signup page.

    Both of these options are free with any account! If you are starting from scratch, then a Free Trial Account would be the best route to take 🙂

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