Traditionally, Paparazzi Consultants have relied on Facebook and Email for getting information out to their customers about live sales, giveaways, new inventory, etc. This has worked ok in the past, but is starting to become unreliable.
The reason for this change is because of the changes to the Facebook algorithm.
What is an algorithm?
Facebook’s “algorithm” is just a fancy word for the formula they use to decide what shows up in a news feed and what is hidden.
There are far too many posts for your news feed to show all of them, so Facebook has a formula they use to decide what should show up.
Over the past few months, Facebook has changed their algorithm to boost posts from your friends, and hide posts from groups and pages that you follow.
This is helpful from a Facebook user standpoint – I prefer to see posts from my friends and family rather than posts from all the pages I follow. Unfortunately, this really hurts Paparazzi consultants, along with everyone else who uses Facebook to communicate with their customers.
What this means, is that if you are only using Facebook to keep in touch with your customers, your posts are not being seen, and you are missing out on sales.
What’s the solution?
Thousands of people have abandoned Facebook posts as their primary means of communication, and are turning to text messaging as a way to get information to their customers.
There are no algorithms to navigate through, and you don’t have to wait for people to “check” their Facebook. Text messages go through 100% of the time, and we’ve found 90% of people open them within 5 minutes of receiving.
If you are struggling getting your Paparazzi business running, give text alerts a try! Use promo code ‘papa’ for 10% off the service