We’ve seen the writing on the wall for the last few months, but Facebook announced yesterday more massive changes to the ever-changing Facebook algorithm.
According to Facebook’s official announcement, Facebook is going to continue its trend of heavily boosting friends and family posts in the news feed, and penalizing posts from businesses.
Facebook has realized that the news feeds have become too cluttered, and people are starting to abandon Facebook for other social media platforms. Zuckerberg has decided to take action by bringing Facebook back to its roots – friends and family.
“Because the space in News Feed is limited, showing more posts from friends and family and updates that spark conversation means we’ll show less public content, including videos and other posts from publishers or businesses. As we make these updates, Pages may see their reach, video watch time and referral traffic decrease.”
-Adam Mosseri, Head of News Feed
Personally, I think this is great for me as a Facebook user. When I log into Facebook, I am bombarded by Business postings (most of which I am not interested in). However, this could be terrible for you as a business owner if you rely on Facebook to drive your sales.
If you are still using your Facebook page as your main sales-driver, perhaps it’s time to shift gears and try something different.