The End of Facebook Pages

January 12, 2018 | Back to the Blog

We’ve seen the writing on the wall for the last few months, but Facebook announced yesterday more massive changes to the ever-changing Facebook algorithm.

According to Facebook’s official announcement, Facebook is going to continue its trend of heavily boosting friends and family posts in the news feed, and penalizing posts from businesses.

Facebook has realized that the news feeds have become too cluttered, and people are starting to abandon Facebook for other social media platforms. Zuckerberg has decided to take action by bringing Facebook back to its roots – friends and family.

“Because the space in News Feed is limited, showing more posts from friends and family and updates that spark conversation means we’ll show less public content, including videos and other posts from publishers or businesses. As we make these updates, Pages may see their reach, video watch time and referral traffic decrease.”
-Adam Mosseri, Head of News Feed

Personally, I think this is great for me as a Facebook user. When I log into Facebook, I am bombarded by Business postings (most of which I am not interested in). However, this could be terrible for you as a business owner if you rely on Facebook to drive your sales.

If you are still using your Facebook page as your main sales-driver, perhaps it’s time to shift gears and try something different.

 

 

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About James Pelton

James Pelton is the Founder and CEO of Mobile Text Alerts

2 thoughts on “The End of Facebook Pages

  • Caryn Yonker says:

    James, all I know how to use to promote my LuLaRoe business is Facebook. What other ways can you suggest??

    • Austin Rugh says:

      Hi Caryn,

      Currently, Facebook is the best way to promote your LuLaRoe content. There isn’t another platform that has billions of people and all of your friends 🙂 The tricky part is getting those people to participate in your events. While Facebook has notifications, they are unreliable and get lost in the shuffle. Also, your page/group posts are often not shown on your friends’ timeline. That’s why we recommend you use Mobile Text Alerts in addition to your Facebook pages/groups.

      My recommendation is that you use your text alerts to remind people of your business and events. Provide incentive for attending your events too. For example, mention in the message that your are offering a promotion or special offer. Just about all text messages are read and you can even include a link directly to your Facebook event.

      I hope that helps and if you want to contact me directly you can reach me at austin.rugh@mobile-text-alerts.com 🙂

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