Unique. New. Innovative. People always look for the next new thing. But sometimes we just need to utilize and take full advantage of what we already have. Text messaging is one of the those things. People use text messages in all sorts of interesting ways. All over the world, across the threshold of hundreds of… Read More »

  How to gauge the success of radio or TV ads? This is a question that has haunted many an advertiser. According to BusinessWire, 1-800 numbers have been a primary means for keeping track of responses to these kinds of advertisements. By setting up a 1-800 number unique to a particular ad, the marketer can… Read More »

TEXT VERSION: Mass text alerts are great for personal communication! They’re not just for business or non-profit organizations.  Here are fun and creative ways to send text alerts to connect with friends and family. 1. Birthday Parties I don’t know about your family, but my family is huge and constantly growing. It takes a lot… Read More »

Text message marketing is all the rage right now. Plenty of businesses are investing in this unexpected marketing channel – and that’s because text messages work. In this day and age, consumers treat smartphones as extensions of themselves and always keep them within reach. Mobile interactions are very personal and easily boost consumer engagement with… Read More »

Sweat, tears, excitement, intrigue— The Olympic Games cause a stir among people all over the world! The Thrills From Michael Phelps blowing past Olympians out of the water with his 26th medal (22 of which are gold medals) to the tense expectations surrounding Simone Biles as she successfully attempted to become the all-around champion for women’s… Read More »

  Texting can increase sales conversions! But how do I go about it? Where to start? What can I do to help ensure a successful SMS campaign? Pamela Hazelton of PracticalEcommerce offers some great tips on how texting can boost conversions. Hazelton remarks, “SMS has the advantage of reaching [consumers] instantly, and potentially during times when… Read More »

As more and more brands start using MMS, it’s time to join them and explore what this medium could do for your next marketing campaign. MMS allows you to go beyond the normal restrictions of text marketing, including wordcounts and the need for basic characters, to show a little more. With an MMS you can… Read More »

College counseling by text messaging? Is that really a thing? Yes, it is, and the the results are promising! A study conducted by researchers at the University of Virginia showed great potential for “improvements in students’ academic performance in college” as a result of methods such as text messaging. The article describes how the study’s… Read More »

Education is so important! Our society is built around the necessity to be able to read, write, and do basic math. Parents, teachers, and school administrators constantly look for ways to improve the education system so that our kids can have the best possible future ahead of them. Can texting help? A study in the… Read More »

Summer has caught up to us so quickly! Seems like yesterday I was writing about 10 ways to use text alerts during Christmas and here we are ready for Christmas in July! And just like Christmas, summer is a perfect time to take advantage of text alerts as well. Here are 10 ways you can… Read More »

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