Congratulations to the United States soccer team for pulling a 2-2 draw against the #4 ranked Portugal team last night! I was able to watch the first half of the game, and the US looked great (except for the 5th minute botched clear that let Nani score his first goal of 2014).   Unfortunately, I… Read More »

One effective way to engage your customers and to have a little bit of fun is to run a game of trivia via text messaging.   Trivia is fun for everyone, and text messaging is a great medium for it. Send out your question, and your subscribers can reply to the text and it will… Read More »

The purpose of all marketing should be to gather new leads. What is a lead? A lead is a potential sales contact: an individual or organization that expresses an interest in your goods or services. Leads are what lead to sales, which leads to profit, which leads to a successful business (get the name now?)  Lead generation is important for all… Read More »

Part of good customer service for any company is listening to customer feedback. Most customers don’t really care that they ran into a problem, what they mostly want when they look for customer support is that they were heard.   Many of our clients accomplish this by sending a quick text message to their customers after… Read More »

One of the most difficult parts of being a youth pastor is engaging the youth in your church. Keeping them involved in the ministry, even when their every day life of school, work, friends, sports, tv, family, etc, are all trying to vie for their attention. One tool you can add to your arsenal of… Read More »

Creating a brand for hair stylists can in many ways be a lot more difficult than marketing for a product. When you sell headbands, or cell phones, or sweaters (or really about anything else) your customers automatically do the marketing for you. People ask “Where did you get that headband?” or you can print your name… Read More »

It was brought to my attention after our post yesterday about text messaging for churches that many of our churches are using text messaging for an important thing that we forgot to mention. Several churches have had a lot of success following up with guests by text message.   Most churches already have a plan in… Read More »

Technology can be a great asset in improving your congregation’s experience. Obviously, text messaging is not required to have a successful church ministry, but just like a microphone and lights and speakers can all be tools in connecting with your people, text messaging too can be an effective way to improve your ministry.   Text… Read More »

Do you have a plan in place to let your group know about severe weather in your area? Much of the midwest cancelled most of their events last night or the night before. If there is a tornado, most people assume that your event is cancelled, but it is not always so cut-and-dry. How do… Read More »

Are you marketing your business using almost solely email? Email marketing is of course still a standard tool for businesses, but if you haven’t gotten on board with text marketing, you are falling behind in your industry.   45% of all businesses of some kind of text marketing plan in place. Are you one of… Read More »

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