Instinctively we assume that young people love texting. We see teens staring at their phones at the mall. We notice young adults texting during meetings. But how do we really know that young people love texting? Is it all just circumstantial observation? No way. Youth’s love for texting is a real phenomenon. Here are… Read More »

The government spends money on things it shouldn’t. Regardless of our political opinions, I’m sure we all can agree with that statement from time to time. For example: A lot of these things are admittedly pretty crazy (on the surface at least). It really is no surprise that the government spent over $5.5 million on… Read More »

Is texting still relevant? Is it still prominent, or is it going out of style? Why would you sign up for a mass messaging system? The truth is that texting is alive, well, and growing. More and more organizations are taking advantage of the power of texting as they recognize that it is the best… Read More »

To text patients or not to text patients?  That is the question. When it comes to healthcare, communication can sometimes be tricky.  What are you allowed to do in terms of contacting patients?  Do you need written consent to fall in line with TCPA regulations?  What about HIPAA guidelines? Is It Safe to Send Text… Read More »

Years ago, texting your customers or sales leads would have been unheard of.  Texting was once reserved for family and friends, but this is no longer the case.  More and more businesses are using texting to connect with customers and bring in a higher conversion rate. Statistics In an article called “Texting Your Customers is… Read More »

What if receiving text messages could actually help people live longer?  Following up on our previous blog post about how the medical field is learning to use text messages, I decided to do a little more research on the subject.  What I found about the power of text reminders was quite intriguing! The Study The… Read More »

Remember when social media was the big craze?  Everyone who was anyone had a MySpace, and then everyone who was anyone had a Facebook, then a Twitter, and on it went.  Don’t get me wrong – social media is still a big thing.  But for businesses and organizations, texting actually proves to be a better… Read More »

You’ve seen them shuffling down the street, eyes glued to 4-inch screens, fingers tip-tapping away. To say that young people are in love with their smartphones would be an understatement: It’s more like they’re obsessed, confirms a new study out by Zogby Analytics. Almost 90% of Millennials say their phones never leave their sides. The… Read More »

Text messaging has taken the world by storm over the last five years. It has surpassed above and beyond every other form of communication. Here are 4 of the reasons why: Texting is like digital telepathy – Text messaging is the perfect way to create a private world between you and anyone that you like. With… Read More »

Email has been the marketing method of choice for years now. Since the dawn of the internet, marketers have licked their chops at the idea of a marketing vehicle that is cheap to use and everyone has. This was email. But over the last 5 years things have changed. Email open rates have plummeted. People… Read More »

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