So what is SMS marketing? Is it simply sending texts to anyone that will give you their phone number? Is it spamming pre-purchased lists with text blasts 10 times a day? In reality, SMS marketing is an effective and non-intrusive way to bring attention to your product or service. What is SMS marketing? SMS marketing… Read More »

So you’ve thought about sending out texts to market your business or organization. But how does SMS marketing work? Can you just grab your database and start sending them messages? What kinds of messages can/should you send? Here I’ll describe the process of getting subscribers loaded in and briefly discuss what kinds of messages you… Read More »

Today’s businesses have so many channels to choose from when designing a marketing campaign that it can be difficult to determine where to allocate budget dollars for optimal benefit. This narrowed view of marketing often results in campaigns that focus too closely on one or another strategy rather than combining technologies for best results. The… Read More »

Have you ever thought about texting for Black Friday to help your business? Black Friday is an opportune time for businesses to get a lot of sales quickly by offering irresistible deals. Shoppers love getting a great deal and for this reason they love Black Friday! Deal shopping can almost become an addiction in itself,… Read More »

Looking for SMS marketing tips? You know people love texting and pay closer attention to texts than to emails, social media posts, or even phone calls. But you’re just not sure how to go about sending those messages. What kinds of SMS marketing messages would people want to receive? How often would they want to… Read More »

Social media networks represent one of the most powerful forces of contemporary marketing. With over 2 billion monthly active users, platforms like Facebook or YouTube give you the opportunity to reach global audiences almost instantly. And it’s not only about the worldwide accessibility, but also about the budget since social media can give you exposure… Read More »

All successful people take risks in their life There is no growth where there is no risk Entrepreneurial ventures, by nature, are risky “The biggest risk is not taking any risk… In a world that’s changing really quickly, the only strategy that is guaranteed to fail is not taking risks.” -Mark Zuckerberg So how do… Read More »

Whether or not you are successful in life is directly related to your mindset All successful people know that what’s going on outside them is a direct reflection of their mindset. Have you ever noticed that some people just magically seem to be successful at everything they do? This isn’t magic, it isn’t luck It’s… Read More »