Are you struggling to increase sales at your food and beverage business?
Whether you own a restaurant, food truck, or a product-based food or beverage company, it’s not always easy getting your message across to your busy customers, especially when you’re also battling crowded social media feeds, overflowing email inboxes, and hectic schedules.
Fortunately, there’s a better way to reach your customers: using bulk text messages.
Follow this route and you can bypass all the noise and capture your customer’s attention at just the right time.
And that’s exactly what today’s article will help you do.
We’ll show you five strategies to increase sales and get your customers back in the door (and maybe even with a friend!).
These tips are easily customizable for any food and beverage business, even if you don’t have experience sending mass text alerts.
Here’s how to get started:
5 Ways to Use Bulk Text Messaging to Your Advantage
To get customers back in your establishment or to encourage them to make a repeat purchase, use one or more of these strategies below.
#1: Offer Specials During Slower Times
As you’re running your numbers, it’s probably clear that you have busy periods and other times when it’s much slower.
To combat this, run specials during these slower stretches and send your customers bulk text messages to let them know exactly what’s going on.
If you own a food truck, for example, and your busy days are usually on the weekends, let your customers know via text where they can find you during the week and what specials they can expect once they do.
This will increase your chances of staying busy every day, not just certain ones.
#2: Promote Non-Alcoholic Happy Hours
You don’t need to serve alcohol to promote a happy hour!
Let’s say you own a local juice bar. You can offer half-priced smoothies and juices during the normal 3-6 pm happy hour to get customers to forgo the less healthy option of a post-work meetup at a bar.
You can also do this with your food menu.
Consider creating smaller plates or happy hour drink specials even if you don’t serve alcohol.
You can take this a step further by creating parent-centric happy hours if your business is more family-oriented.
For example, you can plan around after-school activities and nap time to create a deal that appeals to parents and kids alike.
Once your happy hour is all set up, send your subscribers a mass text message letting them know your specials plus the date and times you’re offering them.
#3: Send New Specials Alerts Via Text
Before your new drool-worthy specials hit the menu board, use bulk text messages to drum up Cronut-level excitement for their launch.
This works well seasonally when obsessions like pumpkin spice become all anyone can talk about (or crave).
To nail this strategy, create a calendar (or use an existing one that has your product launches or specials on it), and map out enough time to send teaser texts that engage your subscribers and generate buzz for the upcoming debut.
Send one text per week leading up to the big day and you’ll keep your subscribers interested in seeing (and lining up for) your latest launches and specials.
#4: Offer Discounts and Refer-a-Friend Deals
While your goal is to get your customers back in the door, wouldn’t it be nice if you could do that and have them bring in one more person each time?
You could double your sales ticket in just one visit.
Here’s how you make this work:
After each customer sale, send a thank-you text including a bring-a-friend deal.
You can go as far as doing a BOGO meal or drink, or a buy one, get one half off special via text.
This simple step can help increase your brand’s loyalty, raise awareness, and build a community around what you’re offering. These three things are what every successful business needs.
You can even combine this tip with the first two by offering a refer-a-friend happy hour coupon, or by holding a specific theme discount day — like Taco Tuesday where tacos are all half off.
While these tips will help you get customers to hang out at your restaurant or bar, what if you have a product-specific business, like a caffeinated peanut butter line?
This next and final tip is just for you.
#5: Send Texts About Product Updates
Have you recently updated one of your products? Or have you come up with a new flavor altogether?
Product updates are another great option to send via text because they help raise awareness and they quickly capture your subscriber’s attention.
So if you’ve removed an artificial ingredient or you’ve recently added coconut milk to your line of canned lattes, for instance, let your customers know via text and they’ll be eager to try it once it hits shelves.
Start Growing Your SMS Subscriber List Today
Now that you have a better idea of how to use mass text alerts, your next step is to begin asking your customers if they’d like to stay in the loop with your company via text.
Due to anti-spam laws, you can’t simply add your current customers to your SMS list; they must opt-in.
To encourage your customers to sign up, get your team in the habit of letting your customers know about your text alerts and have them promote the benefits of opting in so potential subscribers can see why it pays to do so.
Do this enough times and you’ll have a healthy list that keeps growing.
Keep in mind, when you have a solid subscriber list, you’ll also need a reliable business SMS service that can handle sending all those mass text alerts.
Fortunately, you can sign up for a free 14-day trial with Mobile Text Alerts to see just how reliable our service is.
As today’s guide shows, there are plenty of ways to use bulk text messages in your food or beverage business. So which strategy will you try first?