Email has been the marketing method of choice for years now. Since the dawn of the internet, marketers have licked their chops at the idea of a marketing vehicle that is cheap to use and everyone has. This was email.
But over the last 5 years things have changed. Email open rates have plummeted. People have stopped opening most of the emails they receive, understanding that they are spam. Gmail, and similar other email providers, have become proficient at weeding out unwanted emails.
So enters the SMS Text Message. Text marketing, like email marketing, is affordable, and almost everyone has accessibility to it. But unlike email marketing, the open rates on SMS marketing are incredible.
98% of all SMS messages are opened (compared to only 22% of emails), and 60% of all SMS messages are opened within an hour of receiving the message!
It is unclear why SMS marketing is taking so long to catch on. With these open rates, it seems like a no-brainer. The thought is that companies think SMS marketing is complicated, and expensive. That may have been true 5-6 years ago, but no more.
With services like Mobile Text Alerts, you can send out unlimited messages for up to 175 subscribers for only $11.99/month.
Want to get on board the SMS marketing train? Try a free test account of the service.