Are you frustrated by the constant algorithm changes social media platforms and search engines like Facebook and Google are always making?

Tired of sending out emails to customers with less-than-ideal open and click through rates?

It used to be easy to get your message across following these marketing avenues. But now it’s virtually impossible.

So what if there was a better way to communicate with your customers?

One that allowed your messages to finally stand out from the clutter and get the attention they deserve.

What you’re really looking for is SMS marketing.

While it’s not a new form of marketing, it is one that’s piquing interest and growing fast. Many brands see open rates as high as 99%, which far surpasses both typical email and social engagement rates.

The problem is most brands aren’t familiar with SMS marketing.

If that sounds like you, don’t sweat it. Today’s article will cover the ins and outs of SMS marketing to help you determine if it’s right for your brand.

Plus, we’ll also talk about how to get started and even go over some of the best practices to keep in mind with SMS marketing as a beginner.

Now that you’re excited, let’s jump right in!

What is SMS marketing anyway?

Don’t let the fancy jargon scare you off. At its core, an SMS messaging service is all about connecting with your customers. This time, it’s done through text messages; SMS stands for short message service.

And that’s exactly how SMS marketing works.

You simply send text messages to your list of customers anytime you want to communicate important yet quick updates.

These short messages can be anything from event reminders, cancellations, and location changes to alerts that drive customers to your soon-to-be-over flash sales.

SMS marketing can also be used to pick your customer’s brain. Send your list of customers a short survey to see how things are going from their perspective. You can then ask where they think you can improve to better their customer experience (aka: earn repeat business!).

So now that you know what this marketing approach is, you’re probably wondering if it’s right for your business. Let’s tackle that next.

Is SMS marketing right for your business?

First and foremost, text messages are a great way to communicate with customers. They’re fast, short, and most importantly, they bypass overflowing email inboxes and busy social feeds.

Since “over 81% of Americans are texters”, most customers are starting to prefer texts over emails. According to research from Forbes, 76% of people are “more likely to read a message sooner if it’s an SMS/text message” instead of an email.

Which leads to one of the biggest advantages of using a text service:

Text messages have the highest open rates — at around 99%.

And if that wasn’t enough, SMS marketing can also improve your customer service.

If your business relies on appointments, there’s no better way to send a friendly reminder to your customers than via text.

You can also send texts to your new customers asking if they need assistance. If they type “Y” for yes, you can help them right away instead of waiting for them to reach out, which they may never do.

Wondering if marketing sms is right for your business?

Answer the following questions and you’ll know ASAP:

  1. Are you tired of sending out emails to customers and never seeing a response via your sales or conversions?
  2. Are you frustrated by the constant algorithm changes that social media platforms and search engines like Facebook and Google are always doing? (i.e., Are you frustrated that your social posts go unnoticed?)
  3. Would you like a better way to send appointment reminders to your customers so your no-show rates move closer to 0%?
  4. Would you like to improve your relationships with both new and existing customers?
  5. Are you looking for a better way to drive customers to your flash sales and short-term promotions?

If you answered “yes” to more than a few of these questions, an SMS service like Mobile Text Alerts may be perfect for your business.

We’ll show you how to get started with one next.

How to Get Started with SMS Marketing

Since most of us are so used to text messaging, it’s super easy to get started with SMS marketing.

First, you’ll need to choose a trustworthy provider just like you would with your own personal cell phone service. Keep in mind, you can’t just show up to the same provider of your normal text messages and ask about SMS marketing.

Instead, you’ll need to choose a provider that specifically focuses on business SMS.

It’s also essential that your provider offers the following features (at a minimum):

  • Easy-to-use dashboard that allows you to send an unlimited amount of messages to your subscribers each month
  • Automated reminders and follow up texts
  • Deliverability reports
  • Text-to-speech functionality so your customers can listen to your texts while they’re doing other activities (like driving) instead of reading them
  • The ability to send mass texts that appear as if the message was sent to each customer personally
  • List segmentation for more targeted campaigns

Once you find the right SMS sending service, you’re ready to import your customer list.

A solid SMS service makes this step easy so all you need to do is add your subscribers, or customers, right to your dashboard with the click of a button.

The best providers will give your new subscribers ways to join your list automatically so you don’t have to lift a finger to grow a contact list worth smiling about.

When your subscriber list is all set, you’ll be ready to send your first message. Yep, it’s that easy!

But before you dive in head first, there are a few best practices you’ll want to keep in mind so you don’t annoy your customers.

A Few Tips to Keep in Mind with SMS Marketing

At this point, you’re more than ready to get started with SMS marketing.

Your next step is determining which types of messages you want to send your customers.

Some good messages to start with include:

  • Upcoming sale or event announcements
  • Appointment reminders
  • Welcome texts to new customers

Once you have your first type of message all figured out, you’re ready to nail down the message itself.

With text messages, the theme is short and sweet. You want to craft the shortest possible message that still makes sense. While it may be okay to send your friend or family member a “C U @ 8” text, this isn’t going to cut it with your customers.

You should still sound professional while keeping your messages short. Since texts are read on small screens and devices, long messages can be too overwhelming for customers to read.

Mention your most important details first and then give instructions for how your customers can take the next step. For example, type “Y” to confirm your appointment or “I’m in” to pre-register for the next sale or upcoming event.

As for how many texts to send, that depends. You don’t want to start bombarding your customers so you’ll need to strike a balance here. Ideally, your customers should hear from you no more than once per week.

It’s also a good idea to use segmentation so you only send certain messages to certain customers.

So, for example, you’d only send event reminders to customers who opened or replied to your initial event text message. That means you’ll exclude anyone that didn’t open your first text so they don’t get annoyed.

Easy peasy.

Get Started with SMS Marketing Today

With all of today’s information under your belt, your business is finally ready to get started with SMS marketing.

Your first step is to find a trustworthy provider.

From there, import your list of customers, choose the type of message you want to send, and then craft the perfect short-but-to-the-point text. Hit the send button and watch your engagement, click through, and conversion numbers skyrocket. 

Get started with SMS marketing today!


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Introducing our “new subscriber text-in giveaway” feature!

You can now entice more subscribers to add themselves to your text alerts by running a giveaway from your Mobile Text Alerts control panel.

This allows new subscribers to text in and be automatically entered into a giveaway drawing; the system will then select the winner at random from the people who texted in.

The instructions are laid out on your Text-In Giveaways tab at

  1. Create a giveaway by selecting a keyword, entering an item, and selecting a start and end date.
  2. Your subscribers can enter the giveaway by texting the keyword to your shortcode within the giveaway start/end timeframe.
  3. Once you return to this page and click the button to end the giveaway, a number will be randomly selected to receive the giveaway item.
  4. Contact the winner directly and let them know they won the giveaway.

NOTE: This feature is only usable if you have a shortcode keyword, and it will only add new subscribers to the giveaway list.

So if you click to add a new giveaway it will show you this screen:

From here you can select which of your keywords you want to be associated with your giveaway (this is the keyword people will text in to enter the giveaway). Then enter the name of the giveaway prize (this is just for your reference). Lastly you can designate a start date/time and and end date/time for the giveaway and click “Save.”

Any new subscriber who texts in your designated keyword will be added to the giveaway list. Once the period for the giveaway is over, you can click the “End” button for that giveaway and the system will automatically select a winner. You can then contact the winner and let them know they have won!

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“Outside of the cross of Jesus Christ, there is no hope in this world. That cross and resurrection at the core of the Gospel is the only hope for humanity.” –Ravi Zacharias

“The best news of the Christian gospel is that the supremely glorious Creator of the universe has acted in Jesus Christ’s death and resurrection to remove every obstacle between us and himself so that we may find everlasting joy in seeing and savoring his infinite beauty.” –John Piper

“Entering the tomb, they saw a young man sitting at the right, wearing a white robe; and they were amazed.  And he said to them, ‘Do not be amazed; you are looking for Jesus the Nazarene, who has been crucified. He has risen; He is not here; behold, here is the place where they laid Him.'” -Mark 16:5-6

“For I delivered to you as of first importance what I also received, that Christ died for our sins according to the Scriptures, and that He was buried, and that He was raised on the third day according to the Scriptures.” -1 Corinthians 15:3-4

“If you confess with your mouth Jesus as Lord, and believe in your heart that God raised Him from the dead, you will be saved.” -Romans 10:9


This is the hope of Easter: we were totally lost in our sin, consumed by our desires, destined for hell and unable to save ourselves; but Jesus came to Earth as the God-Man, lived a perfect life, and died on a cross to pay the penalty for our sin.  Death was not the end – God raised Him from the dead and He is alive today!  He tells us to place our faith completely in what He did for us and submit our lives to Him.  He will give us eternal life with Him and transform our desires to glorify Him!

This Easter, may you heed Jesus and may you reflect on what He did for you on that cross some 2,000 years ago.  God bless, and happy Easter!

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With your Mobile Text Alerts account you’re able to purchase as many additional keywords as you need! Keywords on a shortcode allow people to text in to a short 5 digit number to be subscribed to your text alerts.

This tutorial will walk you through how to navigate the “Manage Keywords” page.

Purchase a Keyword

To purchase a shortcode keyword, click the green “Purchase a Keyword” button toward the top. This will take you to a page from which you can select what keyword you would like to purchase, as well as which shortcode number you would like to purchase it for.


Back on the Manage Keywords page, you will see a table showing you a list of all the shortcode keywords associated with your account. The “Keyword” field shows you the the actual word that people must text in to be added to your subscriber list. This is the word you selected when you purchased the keyword.


This shows the number that people must text the keyword to in order to be added to your subscriber list. The current options are 48421 or 74121.

Target Group

If you have groups on your account, you can use this drop-down menu to select a group to be affiliated with this particular keyword. Then if anyone texts in the keyword they will be directly added to the designated group. If you select “None” for the target group, any subscribers who text in the keyword will just be added to your general subscriber list and will not be added to any particular group on the list.


Here you can type out an auto-response message for your subscribers to receive when they text in your keyword. Anytime someone texts in your keyword to the shortcode number they will automatically receive whatever message you enter in this box.

Save Changes

Be sure to click “Save” for any changes you make in order for those changes to go into effect.

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We’ve been working hard to improve your MMS messaging experience and make the MMS feature even more valuable for you!

For those who don’t know, MMS messages are multimedia messages that allow you to attach images or other media. They also allow you to include up to 1550 characters in your messages so that you don’t have to worry about longer messages splitting up into multiple parts.

We’ve added some additional features to our MMS services that we think you’ll find useful!  (For information on our MMS packages, you can go here.)

Scheduled MMS Messages

You can now schedule MMS messages to go out at a later date/time. This function works just like the regular scheduled message function: from the “Send an MMS Message” page you can select to “Schedule the Message to be Sent at a Later Date”:

You can the select the date/time you would like the message to go out, as well as how often (if at all) you would like the message to repeat:

You can then scroll down to select the recipients for the message, upload an attachment, type out the message content, and click “Schedule Message.” Your message will then go out the date and time specified.

You can manage your Scheduled MMS Messages from the “Scheduled MMS Messages” page on your control panel.

Sent MMS Messages Report

The “Sent MMS Messages Report” has been amplified to give you more information on your messages. The report now gives you a complete list of every number your message was sent to, as well as a delivery status for each number. Possible delivery statuses are as follows:

  • Delivered – The message was confirmed delivered by the recipient’s carrier.
  • Sent – The message was successfully sent by our system but the carrier does not provide enough information to confirm successful or unsuccessful delivery.
  • Failed or Undelivered – The message was confirmed failed or undelivered.
  • Unknown – Information on delivery status for this number is unavailable.

MMS Templates

You are now able to set up MMS templates, just as you can with regular message templates. This allows you to set up a template that you can easily send again in the future without having to fill out all the information again. Go to the “MMS Templates” page and click the “Create an MMS Template” button to set up a template:

Enter the information for your template and click “Save Template”:

Your template will then be added to the “MMS Templates” page and anytime you would like to send that message you can click the “Send Template” icon. This will take you to the “Send an MMS Message” screen, and all you have to do is select the recipients for your message, scroll to the bottom of the screen, and click “Send Message” for your template to be sent.

Drip Campaigns

Every MMS plan now includes the ability to set up drip campaigns on the “Drip Campaigns” page. Drip campaigns allow you to set up a series of MMS messages to be automatically sent to people over a specified period of time. You can view our tutorial on how to set up a drip campaign here.

MMS Link Tracking

You can now track the links you send via MMS, including tracking the number of times each link has been clicked. To track links, click the “Insert Link” button when sending your message to input a link into the message:

You can then view information for your link from the “MMS Link Tracking” page:

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With every MMS plan comes the ability to set up a drip campaign! With this feature you can engage with your audience like never before.

What is a drip campaign?

A drip campaign is a series of messages you set up to automatically be sent out to your subscribers over a specified period of time. For example, you could set it up so that the first message will be sent immediately when the subscriber signs up; then the second message could go out the next day, the third message could go out the next week, and so on.

You would set all of this up beforehand so it would all run automatically, and you can just sit back and relax!

How do I set up a drip campaign?

Step 1: Open the “Drip Campaigns” page

If you have an MMS plan, you can access the drip campaign feature under the “MMS Messages” tab on your control panel:


Step 2: Create a new campaign

Once you are on the “Drip Campaigns” page, click “Create a Drip Campaign” to add a new campaign. Enter a name for your campaign, click “Save,” and your campaign will be added to the table:


Step 3: Open the workflow

Click the “Workflow” raindrop icon to open the workflow for your campaign. From here you will be able to add and edit the messages for your campaign, designate delays between your messages, and manage which groups are assigned to this campaign:


Step 4: Add messages and delays

Click “Add Message” to add a message to your campaign. Adding a message includes the following:

  • Entering a title for your message (for your reference)
  • Selecting the time of day you would like the message to go out (or selecting if you would like it to “send immediately”)
  • Uploading an attachment for your message (optional)
  • Entering the content for your message
  • Clicking “Save” when you are done setting up the message

The message will then be added to the workflow for your campaign. You can add as many messages to your campaign as you would like:

Click “Add Delay” to insert a delay into your campaign. This will designate a period of time for the system to wait before sending messages. You can add as many delays between messages as you would like:

You can reorder the elements in your workflow by using the arrows on the right-hand side. Clicking the delete (“wastebasket”) icons will delete any element in the campaign. The icon with the number beside it shows how many people are currently on that element of the campaign once you start a group on the campaign.


Step 5: Add groups to the campaign

Scroll to the top of the page and select a group from the drop-down menu. Click “Start Campaign for This Group” and every subscriber in that group will be started on the campaign:

Every subscriber currently in the designated group will begin receiving messages in your campaign, and every subscriber added to that group in the future will automatically be started at the beginning of the campaign.

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Top family vacation spots

It’s February. Really.

We’re already into the 2nd month of the year.

This means that spring is just around the corner. Which means that summer is fast approaching.

For many of you, the May-August season means family vacation! It’s never too early to plan your family vacation (in fact, in many cases if you’ve waited this long you’ve waited much too long!).

U.S. News and World Report ranked the 13 best family vacations in the United States. I’ve picked a couple of these that I personally experienced as some of the top family vacation spots.

Washington, D.C.

Our nation’s capital is a huge tourist attraction, for obvious reasons. But does it live up to its hype?

There are so many fun things to do here that it’s difficult to narrow down. From the historic White House tours to the Smithsonian Museums to the various memorials, there’s no shortage of adventures to be had for families.

A wonderful perk of D.C. is that most of these attractions are free! However, this is offset by inflated pricing of lodging and dining in the area. And although there are fun things for kids to do, children won’t fully appreciate the significance of activities such as visiting the Lincoln Memorial or watching the legislature in action at the Capitol building.

Still, I would recommend a family vacation to D.C. if you can swing it! It’s amazing to step foot in such a historic place.


Yellowstone is a beautiful place, period. There’s gorgeous scenery, wildlife, hot springs, geysers—it’s a wonder of the natural world.

If you’re a camping family or outdoorsy people in any way, this is certainly the place to go. There are tons of hiking and nature-exploring activities available. Keep your eye out for moose and bears and other amazing creatures just walking along as you drive down the road!

Admittedly, however, some aspects of this vacation don’t live up to their full potential. For example, we waited at Old Faithful for quite a while and its eruption was pretty anti-climatic.

That being said, though, I would like to visit here again and take in the whole experience with more mature eyes.


Some places listed on the U.S. News ranking that I would love to visit but have never had the chance include Walt Disney World and Hawaii. Travel expenses were just too much to justify visiting these places for my family growing up, but I would love to go someday!

What are some of your top family vacation spots?

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In today’s modern world, phones are everywhere.

Whereas 10 years ago only a fraction of the population was on board with mobile communication, these days everyone has a smartphone, including older generations who were first confounded by these devices.

Because we are all attached to our phones, we are more apt to pay attention to things that happen on them.

As a result, advertisers rely more and more on SMS marketing as a way to reach new audiences.

What this means is that you can target your ads more effectively, and generate a better return on investment overall.

Today we’ll take a look at mobile marketing and how it can impact your business, as well as provide you with a list of templates that you can use to make the most out of your next text message marketing campaign.


Now some may think all “Humbug” on the thought of leveraging text messages into your marketing strategy, we believe that the “proof is in the pudding.”

So before we show you some juicy templates you can plug and play for your campaign or while you are on our free trial, we want to show you some impressive case studies to get your endorphins running!

SMS Marketing: Top Three Case Studies

Before we take a look at some templates that you can use, we should first see how texting has affected some real-world companies.


     Tao Nightclub

This social spot in Las Vegas has an upscale, swanky vibe that is attractive to young, hip people.

Recently, the club wanted to promote an event, but owners  wanted to make sure that the invites were exclusive, rather than broadcasting it to anyone who would listen.

At the time, they had about 2000 mobile subscribers, so they drafted an invite-only text that was available to them exclusively.

As a result, the club had about 220 more attendees for the event or a redemption rate of 11 percent.

That generated an additional $1,770 in admission fees, plus another $4,000+ in drinks.

Overall, as a direct effect of the text marketing, the club made an extra $6000.



As an alternative to subscription sites like Netflix, Redbox has a significant market share in the home video business.

With 33,000 kiosks across the country, this company already has a wide reach.

Recently, Redbox offered a 10-day deal wherein customers could receive discounts on their next rental.

Even though the deal lasted just over a week, the response was overwhelming.

Over 1.5 million texts were sent and received over that time, making it one of the most successful marketing campaigns ever.

More than 400,000 customers participated, which is more than what the company was expecting.

Part of the reason for its success was that the texts went out with other promotional materials, and it was a limited-time offer, which spurred people to take action immediately.


     Texas Roadhouse

As a chain with over 400 restaurants, Texas Roadhouse already has a sizeable chunk of the market.

However, recently the barbecue chain decided to go mobile and offered a free appetizer if people signed up for its mobile list.

This tactic is extremely popular, and the restaurant had a 17 percent redemption rate.

As we all know, a free appetizer is not enough to sate anyone’s appetite, so that means there were a lot of additional sales to go with those deals.

This made the chain very happy in the end.

Amazingly enough, this was done at only 20 of their restaurants, making the success rate even higher.

Now onto the Juicy SMS Plug & Play Messaging Templates….


Text Message Marketing Templates

As you can see, marketing to your audience via text message can have some pretty impressive results.

However, texting can do so much more for your business than promote it, which is why we are offering a variety of templates, including those that can be used to notify your customers, remind them, or allow them to enter an exclusive contest.

Ultimately, the sky’s the limit when it comes to mobile marketing. Whatever you can think of can work if you do it properly.

SMS Marketing for Promotions

When it comes to promoting your business, there are a few ways that you can go about it.

Here are some different methods that can work, along with templates for each.

SMS Marketing Templates for Promotional

Joe’s Tires is having a special promotion: Buy three tires, get the fourth one FREE! While supplies last, until November 30th.

Hurry! Coffee Hut is having a deal through the end of the week. If you buy a large coffee, you get 10% off your next order! Redeem now!

Don’t forget your holiday shopping. Clothing Barn is having a sale right now, where your favorite items are marked down by up to 30%. Sale lasts until January 3rd.

6 Case Studies For Discounts/Promotions

     1.) Seattle Sun Tan

Seattle Sun Tan recently ran a promotion where they offered 20 percent off to any customer that joined their mobile VIP club.

This generated almost $200,000 in new sales, as 4,750 people opted in and came to the store.

Incredibly, this was all within the first 30 days.

The best part?

New customers that came in as a result spent five times more than regular customers.

     2.) Avenue clothing

Avenue clothing stores recently launched an MMS marketing campaign offering discounts to all new subscribers.

As a result, the company earned a 6,600 percent return on investment.

Part of the reason for this was that the open rate for their messages was a whopping 97 percent.

Also, Avenue increased its subscription rates by 30 percent each month of the campaign.

Talk about a winner.


      3.) Carl’s Jr.

Carl’s Jr. recently sent out a text message notifying customers of a deal on a burger combo.

Normally the burger would be $6, but for a limited time restaurants were offering it for $2.99.

The chain got an average of 19 percent redemption rate, which helped generate $14 for every $1 they spent on the advertising campaign.


     4.) PETA2

PETA2 is an organization dedicated to ending animal cruelty.

Recently, the nonprofit created a text-message opt-in that encouraged mobile users to help stop animal testing for cigarettes.

To help entice new signups, the group offered an instant win prize for subscribing.

During the Warped Tour, they managed to get over 25,000 people to join through text.


    5.) National Wholesale Liquidators

National Wholesale Liquidators only has twelve stores nationwide, but it has a massive subscribers list of over 50,000 customers.

The company reached that point by offering a text-only deal of $5 off any $25 purchase or more.

Marketers advertised this deal in store and online, and have since generated a lot of new business as a result.

National Wholesale Liquidators found that mobile users who redeemed the coupon wound up spending 80 percent more than regular customers.


     6.) Dunkin Donuts

Dunkin Donuts is a national doughnut chain, but recently all Boston area stores participated in a text message campaign that encouraged customers to opt-in through their phones.

As a result, the stores saw a 21 percent increase in traffic.

Not only that, but 17 percent of the people who got offers from their phone showed it to a friend, and 35 percent said that they would stop by a Dunkin Donuts restaurant in the future.


SMS Marketing Templates for Loyalty Rewards

Feeling hungry? Text “LUNCH” to 22345 to get 15% off your next meal at Burger Shack.

If you are one of the next 100 respondents, you will get a free drink on us. Text “DRINK” to 33453 to qualify. This is our way of saying thank you to all Coffee Hut subscribers.

To get 10% off your next oil change, text “SERVICE” to 99324 to qualify. Bill’s Auto Repair

SMS Marketing Templates for Events

Come on down to Adventure Park for our Summer Days Event. Going on now until August 31st. Fun for the whole family.

This Valentine’s Day, book a reservation at Max’s, and you will show your special someone that you care. Reserve your seats now as they fill up fast. Call 877-222-4526 to book.

Our Halloween Horror Days are going on now! Right now, we have a discount: buy 3 tickets, and get one free. Call 555-9190 to buy advance tickets. Now until November 2nd.

SMS Marketing Templates for Store Hours

Burger Shack now serves breakfast! Most stores open at 8 am to fulfill all of your morning needs. Search our stores at

For the holidays we have special hours. Many locations are open until midnight or later. Get all of your shopping done on your time. Find a store near you at

SMS Marketing Templates for Website or Mobile App

Did you know that you can order through our new Coffee Hut app? Download it from Google Play or the App Store today and get your next coffee in minutes!

Bill’s Auto Repair has a brand new website so you can take care of your automotive needs even faster.

Want to find out how long our rides are? Download the new Adventure Park app, and you can get all the information you need! Available through the App Store or Google Play.

4 Case Studies for Signing Up to Gain Promotions


     1.) Lifetouch Portrait Studios

Lifetouch Portrait Studios recently ran a campaign where it offered new mobile customers $5 off all photography services if they signed up via text.

This resulted in a 163 percent increase in new subscriptions.



     2.) Pirq

Pirq is a new app that helps customers discover great local deals.

Using traditional advertising methods, the company was able to increase its click-through conversion by having customers text “Shop” to 33133.

This helped generate a 92 percent increase in new customers.


     3.) Pizza Hut

Geofencing is the practice of a company that sends a notification to a customer when the person is within a certain radius of a store.

Pizza Hut ran a recent campaign using geofencing wherein customers within a half-mile of a store got a coupon.

The company discovered that this method was 142 percent more efficient than traditional advertising and twice as good as TV ads.


      4.) Subway

Subway franchises in New York recently promoted to mobile users by having them sign up for reward programs.

This campaign aimed to get repeat business.

Over the course of a few months, they got over 5,000 signups.

With that new database, the stores sent out 13,000 texts and got a redemption rate of 9 percent.

For traditional mail offers, Subway’s redemption rate was only 1 percent.


SMS Marketing Templates for Subscription Invitation

If you want to find out the latest sales and deals, then subscribe to our mailing list! You will be the first to know when a deal is happening. Click here to subscribe:

Adventure Park has discount days throughout the year. If you want to be among the first to get reduced admission, subscribe to our mailing list now.


6 Case Studies for Signing Up for Notifications

     1.) Silverstone

British motor racing circuit Silverstone recently used texting to increase its attendance for a Formula 1 British Grand Prix.

Silverstone texted its 45,000 subscriber database, all of whom had either bought a ticket to a Silverstone event or expressed interest in one.

Incredibly, the message generated a 680 percent ROI for the company, which helped make the event a huge success.

     2.) Kiehl’s

Kiehl’s is a cosmetic company based in the US.

For its latest marketing campaign, the business asked customers to sign up for location-based coupons through email or text message.

During the first six months, the company found that 73 percent of those that had signed up made a purchase, and more than half of those that did used text as a means of subscribing.


     3.) Chuck-E-Cheese

Chuck-E-Cheese, the family-oriented restaurant chain, is hopping on the mobile bandwagon.

In fact, about 5 percent of all new email addresses obtained by the pizza chain came through a text-message option.

In addition to generating new subscribers, those that opt-in through text are 10 to 20 percent more likely to open offers from the restaurant, compared to those who went through other methods, such as email.

These mobile users also click on coupons about 10 percent more often as well.


4.) Ford Motor Company

To generate more interest in the new Taurus and Escape models, Ford Motor Company invited prospective customers to text the company to find out more information about the cars.

When customers would do so, they would be asked to enter their location as well as which car they were most interested in.

Then prospective buyers would get a follow-up call from a local dealership.

Amazingly, this resulted in a 14 percent conversion rate.


     5.) Julep

Julep is an online cosmetic store.

Recently, the company launched a campaign to drive more sales, so it offered a discount to all mobile users that signed up for their contact list via text.

Within 24 hours, the company had received 5,000 texts, with a redemption rate of 10.7 percent.


     6.) Papa John’s

In the UK, a Papa John’s franchise ran a three-week texting campaign where it offered pizzas for 6.99 carry out or 8.99 delivery.

The store drew from over 8,100 customers that had opted in previously.


Over that period, the store saw a 33 percent increase in sales.

SMS Notifications Templates

One way that texting can help your business is to notify customers of various things that they would otherwise miss or forget.

Some examples include delivery status, account cancellation, among other things.

This way, your customers can stay on top of their daily lives.

Delivery Notifications

Dear Mr. Johnson. Your package from Dress Barn has arrived. Thank you for shopping with us!

Ms. Smith, your new credit card should be arriving in the mail soon. Once you receive it, contact us at to get it activated. Don’t delay!

Dear Mr. Andrews, your order of “Muffler for Dodge Caravan” has shipped! Track your package here

Account Status

Mr. Smith, your account at Capital Bank has been activated! To start using our online banking, click here:

You are now part of Burger Shack’s VIP club! To find out about our special offers, download our app from Google Play or the App Store.

Mrs. Stevens, your account has been activated with us. Now you can access your shopping cart and pay directly through our app.

Account Cancellation

We’re sorry to see you go! You are now officially unsubscribed from Burger Shack’s VIP club. We hope to see you again soon.

Dear Mr. Andrews, your checking account has been successfully closed. Thank you for banking with us.

Appointment Reminders

If you have a business that relies on appointments, then a text reminder is a fantastic way to ensure that your clients will show up on time, ready to go.

In many cases, people forget to add an appointment to their calendar, which is where you come into play.

Most customers like getting a reminder, as they would forget the appointment completely otherwise.

Dear Mrs. Jackson, this is a reminder that you have a spa appointment scheduled with our Midtown location tomorrow afternoon at 3 pm. If you need to reschedule or cancel, please contact us at 555-9100

Mr. Johnson, we are here to remind you that you have a dentist appointment tomorrow at 10:30 am with Dr. Phillips. Please be sure to arrive fifteen minutes early so we can check you in.

Thank you for using Salon Ultra as your beauty specialist. This notification is to remind you that you have an appointment for a trim at 9:30 am on August 13th. For questions or to reschedule, call us at 877-444-3321

Dear Mrs. Lowell, we are here to remind you that you have an open house walkthrough tomorrow at 11 am with your realtor Deborah. Please arrive promptly. Thank you.

In-House Communication

For larger companies, it can be hard to manage communications between supervisors and staff.

Using text messaging can help alleviate this problem by making it easier to notify staff members of any changes or upcoming events.

Texts also represent a great way to let them know that they are appreciated through the use of holiday messages.

Pick Up/Delivery Notification

Your next pick up is at 323 Main St at 10:15 am. Please confirm by replying “Yes” to this message.

Your next delivery is at Ron’s Corner Market, 222 S Wilmington Ave. Please enter through the back.

Staffing Request

Can you work an event this weekend in Orange County? Please respond yes or no to confirm and receive details.

Are you available to work tomorrow evening? If so, contact HR at 555-3212.

William has called out sick. Can you cover for him tonight? Please confirm yes or no ASAP. Thank you.

Holiday Greetings

Happy Birthday Martha! From all of us at Brown Office Supplies, we hope that you have a wonderful celebration.

Burger Shack wishes you a Merry Christmas and a Happy New Year. Thank you for making our team great!

Meetings and Conferences

Jon, the meeting has been moved from 11:00 am to 3:00 pm. Please respond to confirm ASAP.

This month’s conference will be held at the Downtown Ramada. The address is 5115 S Robertson Ave. Please check in no later than 5 pm on the first day.


When it comes to ordering things online, customers like to get a notification that their purchase or reservation has been confirmed.

That way, customers don’t have to worry about anything, and they have peace of mind.

Here are some template examples of confirmation statuses.

Thank you for choosing Jetway Airlines! Your flight is confirmed for August 7th. Flight 554 from Newark to Los Angeles. See your itinerary here:

You are now booked for a three-night stay at Montecito Resorts and Hotel. Your trip will be from September 14th to the 17th. Check-in is at 3 pm. See you then!

Your recent payment of $127 has posted. Thank you for using Capital Bank.

Your order has been received. You should get your delivery no later than Monday, December 2nd. Thank you for shopping at Dress Barn.

Dear Mr. Johnson. This message is to inform you that your flight 589 has been canceled. Please contact us at 555-9009 immediately to reschedule.

SMS Marketing Template For Contests

A great way to drive new traffic to your business is to have a contest where customers can win a prize.

The allure of free stuff is enough to get most people to surrender their phone numbers, which means you can increase your subscriptions without seeming too pushy.

Here are some great examples.

Do you want to stay for two nights at the gorgeous Desert Winds Resort? If so, then text “MyDreamVacation” to 33433, and you will automatically be entered for a chance to win!

For the month of December, Burger Shack is awarding prizes to our loyal customers. Text “Prize” to 88123 to be entered to win free food!

Do you love to travel? Jetway Airlines has you covered. Text “FlyMeAway” to 34551 and you will be entered for a chance to get a free trip!


Case Study for Running a SMS Contest Message

Palms Resort and Casino

The Palms Resort and Casino recently ran a marketing campaign where it invited customers to text “Palms” to 76462.

By doing so, they would instantly be qualified to win a free night’s stay as well as dinner for two.

Usually, contests can convert about 37 percent of your customers to be mobile subscribers, but in this case, Palms was able to get 60 percent of new users to agree to get alerts from the brand.

SMS Marketing For Polls

If you’ve ever heard the phrase: “studies show that a certain percentage of people-,” then you know that a poll took place somewhere.

As a business, polling your customer base is a fantastic way to engage with them and see what is working.

To increase responses, offer a special deal.

At Burger Shack, we’re curious what your favorite menu item is. Text us your number one meal option, and we’ll give you a free drink. Text 55655 to qualify.

At Capital Bank, we are committed to our customers. We would love to hear from you regarding how well you enjoy our customer service. Rate our service level by texting “Good,” “Fair,” or “Poor” to 22312.

Another way to conduct polling is to create a poll on your website and promote it via text.

Check out our customer appreciation poll and tell us what you think! At Dress Barn, we’re committed to making you fashionable. Click here to participate:

SMS Alerts For Banking Templates

For any business that does banking, it’s important that you notify your customers of any activity to their account.

Because identity theft is a growing problem, this can add an extra layer of security for your clientele.

Dear Mr. Johnson. Your current checking account balance is $1,007.63. Thank you for choosing Capital Bank. For more information, visit:

Your payment of $85 to your credit card ending in 3003 has posted on 5/15/16. Your remaining balance is now $743.88. Thank you for using Capital Bank.

Dear Mrs. Lowell, we have noticed unusual activity on your checking account ending in 1542. Please contact us immediately at 877-555-2332.

Your deposit of $1,000 has posted on 3/12/16. Your current balance is now $2,425.67. Thank you for using Capital Bank.

Dear Mr. Johnson. Your credit balance is almost at its limit. If you would like to extend your line of credit, contact us at 877-555-2234 immediately.

Your checking account ending in 1532 is almost overdrawn. Your remaining balance is $13.76. Overdraft fees will be charged amounting to $35. If you have any questions, contact us immediately.

SMS Alerts For Payment Reminders

Dear Mrs. Lowell, your insurance payment is due on 12/17. Thank you for using Contact Insurance.

Notice: Your insurance payment is now overdue. Please contact us immediately at 888-555-8870

Dear Mr. Johnson, you have an upcoming bill of $55.37 due on 7/15.

Dear Mr. Johnson, your last payment is now overdue. A penalty charge will be added to your account. Please contact us immediately if you have questions.

Dear Mrs. Lowell, we are here to remind you that you have an invoice #55687 due 11/15. For any questions, contact us at 555-7687. Thank you.

Dear Mrs. Lowell, invoice #55687 is now overdue. Please contact us immediately to settle payment.


Want to experience text message alerts for your marketing strategy? Start your free trial today!

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As we move into the future, uncertainty plagues almost everything in our ordinary lives.

While previous generations could marvel at the wonders of technology and see the upcoming years with unbridled optimism, lately it seems like we have nothing but murky projections.

Nowhere is this more evident than in schools.

It’s a sad reality that these pillars of education are not as safe as they once were, but that is the nature of the world in which we live.

While school shootings are about as prevalent as they ever have been, one thing that administrators are preparing for is terror attacks.

Before we continue, we want you to know that our purpose here is to educate you so that you can be better prepared for any situation that arises.

It’s easy to see headlines like this and be gripped with fear, but knowledge is the best method for combatting it.

Hopefully, by the end of this article, you will be much more optimistic.

Despite the fact that we are looking at harrowing modern times, let’s look at this article as a proactive stance on a harrowing issue.

In fact, with such attention paid to these kinds of situations, schools are fast becoming safer and more secure.

Let’s see how schools are managing to do that.


SMS and Emergency Notifications

As more kids get cell phones and mobile devices from their parents, it’s never been easier to stay in contact with your child at all hours of the day.

Schools are tapping into this level of connectivity by creating emergency notification systems that can alert all students and parents of any situation that happens.

By using SMS messages, it saves a lot of time.

Best of all, messages could alert everyone connected to the school when there is a problem without alerting anyone else (if covertness was necessary).

Using various templates, the schools can notify everyone on their phone list within seconds, making sure that everyone is in the loop.

Mobile Text Alerts has worked with countless schools to help set up alerts if the event of any emergency. 

(Related: Click here for a free sign up to try text alerts for your school)


The Sleeve

In modern day schools, classrooms are forbidden from having locks on the inside.

The reason for that is to enable students and teachers to evacuate quickly and without impedance.

Unfortunately, that also means that anyone could potentially get in without any problems unless the teacher exposes him or herself to lock the door from the outside.

There is a new solution called “The Sleeve.”

It was invented by Daniel Nietzel, who is a teacher in Muscatine, Iowa.

He along with several other teachers and faculty members at the school developed The Sleeve, and it seems to be working perfectly.

The Sleeve is a metal piece that fits over the hinge of the door.

By placing it on there, the door is effectively locked as the hinge won’t expand.

Additionally, because the Sleeve is made of 12-gauge carbon steel, there is no chance of it breaking.

Best of all, it can be installed in seconds and it won’t budge.

It costs $65 and schools around the country have invested in it.

Updated Drills

While new inventions are all well and good, it doesn’t beat good old fashioned preparedness.

With recent high-profile shootings like Sandy Hook on everyone’s mind, schools are updating their drills and evacuation procedures to be more concurrent with modern events.

Instead of a standard fire drill, some districts are rehearsing “active shooter drills” with varying degrees of success.

According to research, having multiple drills and evacuation plans on hand mean that the failure rate drops significantly.


Security Cameras

Another old-fashioned solution to a modern-day problem is to have better surveillance camera systems in place.

Most school districts already have a full-time security staff on site, so having better cameras means that they can stay on top of situations as they arise, rather than being caught off guard.

Recently, many schools have invested money into upgrading old cameras and making them much more useful, both in placement and quality of the images.

By doing this, they can spot a potential problem and address it before it gets out of hand.

Best of all, it works for all kinds of situations, from school fights to a fire or a medical emergency.


Restricted Access

If you’ve ever tried to go to a school in the last couple of years, odds are that you were unable to get past the front door.

To help protect the kids as much as possible, schools are making it harder for strangers to get inside.

In many cases, you have to wait for a security guard to escort you and you need proper identification before you can step foot into the hallways.

In more extreme cases, schools will not allow anyone who hasn’t already been cleared (such as parents or guardians) enter the school.

That means you will have to wait outside as staffers handle whatever business you were there for, such as dropping off a package or picking up a student.

Again, this solution has practical applications beyond terrorism, as it helps prevent school shooters or abductors from getting on site.



As we saw with the Sleeve above, teachers can be quite innovative when personal safety is on the line.

Another educator named Celisa Edwards developed a simple solution to keep doors closed in the event of a terror attack or intruder.

While it does require some extra planning, her system is more cost-effective and just as efficient.

It’s called the Portable Affordable Lockdown System (PALS), and it is a metal wire with two loops.

You wrap the wire over the door handle and then place the other end over a hook that has been installed into the wall.

Within seconds, the door is not opening for anyone who tries to get inside the classroom.

Best of all, because it’s flexible, it can be stored more neatly than something as big and bulky as the Sleeve.

Every day, schools are working towards making themselves safer for children.

Even though we are dealing with problems that have never happened before, the ingenuity of our spirit and the resilience of our resolve means that we will always find solutions.

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Are text alerts a good idea for your organization? What if people get annoyed by your messages messages? What if it’s too expensive? Too intrusive?

I’m going to explain why sending text messages is a wonderful way to connect with your group and why you should start sending text alerts right now!

  1. Text alerts are affordable

Texting can actually be quite inexpensive! You don’t need to break your bank to send alerts for your organization. Plans start as low as $19/month, so even if your organization is a non-profit or a small business on a limited budget you can take advantage of text alert services.

  1. Text alerts are opt-in-based

In order to legally be able to receive text alerts, subscribers need to give their consent. They can do this by texting in your keyword to opt in, by going to your web sign-up page, or by signing some kind of consent form. Giving their consent means that they want to receive messages from you!

This means that they won’t find your texts annoying or intrusive. They have willingly subscribed to your alerts. As long as you pay attention to the wants and needs of your audience and exercise wisdom when sending messages, they’ll look forward to hearing from you!

  1. Text alerts are not ignored

Unlike with emails or social media posts, which people often ignore without reading, people almost always read their text messages. It is a highly rare occurrence for a text message to go unread!

This means that when you send a text alert your subscribers are much more likely to pay attention to your message.

  1. Text alerts create a record for easy reference

With other forms of communication it’s easy for messages to get lost or forgotten. But with text alerts, people have your message conveniently accessible on their phones.

Your subscribers will appreciate having information on their phones for handy access.  Another perk is they can easily add any information to their phone’s reminder or calendar system.


These are just a few simple reasons why sending text alerts is a great idea for whatever organization you’re a part of! Texting is the law of the land these days—it’s easily overtaken email, phone calls, and social media as many people’s primary means of communication.

Why not meet people where they are? Start sending text alerts right now.

Try a free test account today at

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