tips for sending business sms that drive engagement

Are you trying to improve your text message engagement rates?

As you’ll see in this guide, it’s easy to increase engagement with your subscribers when you’re using a business SMS service — it just takes a little insider knowledge about the right strategies to use.

And that’s exactly what you’ll get today!

We’re diving into six tips that can help you build a better relationship with your subscribers, which will increase engagement and lead to more sales.

To start, the first tip is pretty straightforward, but it’s one you can’t afford to skip.

#1: Always Ask for Permission

Don’t make the mistake many brands make when they first start using a business SMS service: you must obtain permission to text every new subscriber.

Just because you met someone at a networking event and you have their phone number from their business card doesn’t mean you can automatically add them to your SMS list.

Do this and you could face legal issues due to strict regulations from the FCC.

Not only that, when people are added to lists they don’t want to be a part of, they’ll just unsubscribe and leave, which hurts both your engagement rate and unsubscribe rate.

That won’t get you any closer to improving things; it does just the opposite.

Be sure your new subscribers know exactly what they’re getting into by explaining what they’ll receive when they sign up for your list.

And once you do (legally) add a new subscriber, you’re ready for this next tip.

#2: Start the Relationship Right

If a customer were to walk in your brick-and-mortar store, would you or someone from your team greet them?

Of course you would!

Yet when it comes to starting a digital relationship, such as one via email or text messages, many brands fail to do this simple step — and that’s another big, avoidable mistake.

By greeting your new subscriber right away, you’ll catch them when your brand is still fresh in their mind and you’ll set the proper tone for your text relationship.

Another good way to do that is customizing your approach.

#3: Don’t Forget to Personalize the Experience

At a minimum, you should have your customer’s first name included in the mass texts you send.

This little bit of personalization helps solidify and deepen the relationship between your customer and your brand, and it goes a long way in your customer’s eyes.

It’s also going to help you build trust with them.

Again, consider how this would be in-person.

If a customer is in your store, and you happen to know their first name because they’re a regular, are you going to call them by their name or avoid it?

The answer is clear: you’re going to use their name.

That’s exactly why you should do the same with your text blasts, especially if you’re looking to increase engagement.

Another way to customize the experience for your subscriber is to consider how to personalize the content of your texts.

In your welcome message, include a short text survey asking your new subscribers what they’re interested in.

You could use this type of message if you own a spa, for example:

“We’d love to hear what you’re interested in! Text 1 for facials, 2 for massages, 3 for waxes, 4 for microdermabrasion, and 5 for body wraps.”

Once your subscribers respond, you can then organize them into an Excel or Google Sheet to keep track of the topics your audience actually cares about.

Then, when it comes time to send a message related to those categories, you’ll have a targeted list of who to send your texts to.

And when you combine this with the next tip on the list, you’ll double your impact.

#4: Use One Strong Call-to-Action

If you want to increase engagement with your text alerts, you need to end your messages with one action you want your subscribers to take. This is known as a call-to-action.

In the previous example, the call-to-action was: Text XX for YY.

Did you catch that?

Here’s how to make it work for your business:

Before you start creating your messages, think about the one goal you want your subscribers to take and consider building a strong call-to-action based off that goal.

If you need help coming up with a CTA, here are 26 one liners that can get you started.

Another thing to consider using here, especially when it comes to text messages, is to specifically mention the date and time your promotion ends.

So if you’re selling a BOGO deal for Father’s Day, you can text your subscribers the offer while letting them know it’s only valid on June 17, 2018 and until 11:59 PM EST.

send mass texts to potential customers

This creates a sense of urgency and can also motivate your list to take action, since the offer won’t last forever.

The next tip on the list is one you may not have considered until now.

#5: Have Support Ready to Reply Back to Text Messages

Do you have one dedicated customer support rep handling your text messages?

If not, it’s time to change that.

Since texts are such a personal form of communication, they also make for a nice, private way to communicate with customers who need help.

But that’s only going to happen if your subscribers know they can do this.

You can mention this feature in your welcome text and add it to your website, emails, and at the end of your other texts to ensure your customers know this form of support exists.

Once your customers realize there’s a human on the other end of your texts, they’ll be more likely to reach out and engage.

And in some cases, you may just uncover a gem of a testimonial since not every customer reaches out simply to ask questions or complain.

That’s why it pays to stay on top of this.

And finally, this last tip is certainly worth remembering:

#6: Don’t Lose Your Brand’s Voice

We know, this tip is painfully obvious to the point that it’s almost not worth mentioning, but since text messages are so short — 160 characters max — it’s important.

No matter what form of messaging you use, it’s crucial to stick to your brand’s voice through and through.

make sure your text alerts follow your brand voice

If you start to deviate between the language in your text blasts and your emails, for instance, your brand is going to come across as inauthentic and all over the place — two things that won’t resonate with your customers.

To increase engagement, your brand’s voice should shine no matter what you’re writing.

You wouldn’t write C U L8TR on an email or your website, so don’t bother adding it to your text messages.

Keep your voice consistent and you’ll start driving engagement naturally.

Use These Tips & a Reliable Business SMS Service to Increase Engagement Today

With these tips in tow, you’re ready to build a deeper, more engaged relationship with your subscribers.

Once you master a few, try combining several to really double (or triple) your reach and impact.

To get started with a reliable business SMS service that can handle your mass text needs, begin your free, 14-day trial today!

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Interested in giving Mobile Text Alerts a try?

New customers can use the promo code ‘mta’ for 10% off the service.

If you have been debating whether or not to give Mobile Text Alerts a try, hopefully this will be all you need to push you over the edge.

Go ahead and sign up now!



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use your mass text messaging service to reach all ages

Should you send your list of text subscribers the same message or different ones based on their age?

Does taking this extra step really make a difference?

As you’ll see in today’s guide, there are a few cases where a one-size-fits-all text message works well for everyone on your subscriber list.

But for the rest of the time, targeted, demographic-specific texts are far more beneficial and may increase conversions.

Because of that perk, we’ll be diving into everything you need to know about using your mass text messaging service to reach subscribers across different age groups.

To start, let’s find out how many age groups your brand needs to reach.

Step 1: Narrow Down Your Specific Age Groups

It’s very possible that your product or brand serves multiple target audiences in various age groups.

And while that’s not necessarily a bad thing, if you try to focus your marketing efforts on pleasing everyone, you’ll end up with blanketed messages that are so vague they don’t appeal to anyone.

To combat this, your first step is to focus your attention on finding the top 2-3 age groups that matter the most, at least for now.

These customers are the ones who really benefit from your product or service.

How can you find out who those are?

It’s simple; segment your top customers and take a peek at their demographics.

Notice any trends?

You’re likely to find repeat customers have many similarities when it comes to their age and stage of life.

But instead of jotting down every age that comes up, start organizing the top 2-3 most common age groups without casting too wide of a net.

Sort and add these groups to a spreadsheet, along with your customers’ contact information, before moving on to the next step.

Step 2: Understand Your Demographics

With an understanding of your actual demographics, you’ll want to learn more about your target audience’s communication and technology preferences.

According to a 2015 study from Pew Research Center, 97% of smartphone owners used text messaging at least once over the course of a one-week study period, making it the most widely-used feature. When broken down by age, the research showed that during the study:

  • 100% of 18- to 29-year-olds used text messaging
  • 98% of 30- to 49-year-olds used text messaging
  • 92% of those aged 50+ used text messaging

The takeaway? Most people actively send and receive text messages, even in older demographics. However, this may vary depending on the industry you’re in and your specific audience. Your audience may be more or less tech-savvy than the averages, so you’ll want to verify your hunches by answering specific questions about them.

These questions can help you narrow down the best way to communicate and engage with your audience via texts:

  • Is your audience good with technology or are they self-reported beginners who can’t seem to get the hang of it?
  • Will your audience be receptive to receiving text messages from a business or brand?
  • Do your customers prefer text as their method of communication?

If you’re not sure of the answers to these questions, try asking your customers using a short survey.

You can then use this information, along with your demographic averages, to figure out which target audiences are worth sending text messages to.

You may find that out of your top 2-3 choices, only the first one or two groups will benefit the most. This will help you hone in on the categories of customers more likely to convert via text.

Once you do this, you can then graduate to the final step.

Step 3: Create Different Messages for Different Audiences

Now, just because you’ve identified your top audiences to communicate with via text blasts doesn’t mean you’re good to go.

Your next step is to figure out which benefits matter the most to each segment.

This will make it easier to create and send messages, highlighting these aspects specifically — and they’ll resonate accordingly.

To do this, add a column to your spreadsheet to list the features and benefits that pertain to each demographic.

You’ll want to keep this information handy any time you or someone from your team crafts a message to reach these segments (more on this shortly).

When you think about how every feature relates to your audience, you’re likely to find certain benefits overlap between age categories.

But dig a little deeper and you’ll determine which perks vary slightly to hit the nail on the head with everyone in your audience.

This is why it’s so crucial to begin separating your messages by the demographics you just uncovered. This is what’s known as segmentation.

Segmentation means sending specific messages to specific sublists of subscribers.Using this method, you’ll send general, blanketed announcements and store-wide promotions to your entire list.

But you’ll also send targeted texts for each demographic when you’re sending marketing messages, want to hit specific sales targets, or increase sign-ups.

How to Cater Your Mass Text Messaging Service to Different Ages

By taking this two-prong approach, you can tailor your messages using references your audience will actually understand. Your recipients will feel as if you’re speaking right to them and their needs only.

This simple step makes your messages more impactful and can help you increase conversions.

Use These 10 Tips to Improve Your Messages for All Audiences

No matter which age group you’re speaking to, you should always keep the following principles in mind anytime you send a mass text to your audience:

  1. Use simple, easy-to-understand language. Stay away from words your audience has to Google and leave out the technical jargon.
  2. Speak directly to your subscribers using words like “you” and “your.”
  3. Keep your texts short and to the point.
  4. Explain more complex topics using a link to a landing or web page with more information. Don’t bombard your subscribers with a wall of text to read when your website makes a better home for this information.
  5. Choose one action you’d like your subscribers to take and be sure your call to action (CTA) supports only this. Use one CTA like: Sign up for our event or Follow us on social media.
  6. Consider your subscriber’s needs before your own. While your goal may be to increase sales, you should always look at your text messages from the standpoint of how you can provide your customers with value instead. That’s how you’ll hit your sales targets each month.
  7. Communicate regularly (at least once per week) to stay top-of-mind.
  8. Determine the best days and times to text your audience using your demographic information and insight.
  9. Avoid slang or abbreviated words some subscribers may not understand.
  10. Shorten URLs using a shortening tool so your messages aren’t one giant link.

Keep those 10 tips in mind, while avoiding the most common mistakes brands make when sending text blasts, and you’ll start to build an engaged audience in no time.

Start Sending Targeted Messages Today

You’ll notice more engagement with your subscribers when you start speaking their language and sending text updates they actually care about.

But that’s not possible unless you have a reliable text service that can handle your mass text needs.

Fortunately, if you don’t have one yet, you can start your free, 14-day trial using this link today!

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Our goal with Mobile Text Alerts is to make it as easy and effective for you to get information out to your groups. That’s why we let you not only send messages via texting, but we also let you send messages via email, phone message alerts, and even text-to-speech.

We have added a new medium for you to get information out to your groups: Facebook Messenger.

Facebook Messenger is used by 400 million people monthly, and has become a into many people’s daily lives.

With our new Facebook Messenger feature, when you send out messages, they can go to both your subscriber’s phones as SMS messages, and also to their Facebook Messenger accounts.

How does it work?

First, enable the Facebook Messenger Integration in your control panel on the “Settings” page.

Your subscribers can then sign up to receive Facebook Messenger alerts on your accounts signup page by clicking the “Send to Messenger” button.

Now, whenever you send a message, anyone who has signed up via messenger will receive the message both via text and via Facebook Messenger



We hope this is useful for you! Please let us know if you have any feedback on how to improve this new feature.


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Bulk Text Messaging Tips for Food and Beverage Businesses

Are you struggling to increase sales at your food and beverage business?

Whether you own a restaurant, food truck, or a product-based food or beverage company, it’s not always easy getting your message across to your busy customers, especially when you’re also battling crowded social media feeds, overflowing email inboxes, and hectic schedules.

Fortunately, there’s a better way to reach your customers: using bulk text messages.

Follow this route and you can bypass all the noise and capture your customer’s attention at just the right time.

And that’s exactly what today’s article will help you do.

We’ll show you five strategies to increase sales and get your customers back in the door (and maybe even with a friend!).

These tips are easily customizable for any food and beverage business, even if you don’t have experience sending mass text alerts.

Here’s how to get started:

5 Ways to Use Bulk Text Messaging to Your Advantage

To get customers back in your establishment or to encourage them to make a repeat purchase, use one or more of these strategies below.

#1: Offer Specials During Slower Times

As you’re running your numbers, it’s probably clear that you have busy periods and other times when it’s much slower.

To combat this, run specials during these slower stretches and send your customers bulk text messages to let them know exactly what’s going on.

If you own a food truck, for example, and your busy days are usually on the weekends, let your customers know via text where they can find you during the week and what specials they can expect once they do.

This will increase your chances of staying busy every day, not just certain ones.

#2: Promote Non-Alcoholic Happy Hours

You don’t need to serve alcohol to promote a happy hour!

Let’s say you own a local juice bar. You can offer half-priced smoothies and juices during the normal 3-6 pm happy hour to get customers to forgo the less healthy option of a post-work meetup at a bar.

You can also do this with your food menu.

Consider creating smaller plates or happy hour drink specials even if you don’t serve alcohol.

You can take this a step further by creating parent-centric happy hours if your business is more family-oriented.

For example, you can plan around after-school activities and nap time to create a deal that appeals to parents and kids alike.

Once your happy hour is all set up, send your subscribers a mass text message letting them know your specials plus the date and times you’re offering them.

#3: Send New Specials Alerts Via Text

Before your new drool-worthy specials hit the menu board, use bulk text messages to drum up Cronut-level excitement for their launch.

This works well seasonally when obsessions like pumpkin spice become all anyone can talk about (or crave).

send bulk text to advertise restaurant specials

To nail this strategy, create a calendar (or use an existing one that has your product launches or specials on it), and map out enough time to send teaser texts that engage your subscribers and generate buzz for the upcoming debut.

Send one text per week leading up to the big day and you’ll keep your subscribers interested in seeing (and lining up for) your latest launches and specials.

#4: Offer Discounts and Refer-a-Friend Deals

While your goal is to get your customers back in the door, wouldn’t it be nice if you could do that and have them bring in one more person each time?

You could double your sales ticket in just one visit.

Here’s how you make this work:

After each customer sale, send a thank-you text including a bring-a-friend deal.

You can go as far as doing a BOGO meal or drink, or a buy one, get one half off special via text.

This simple step can help increase your brand’s loyalty, raise awareness, and build a community around what you’re offering. These three things are what every successful business needs.

You can even combine this tip with the first two by offering a refer-a-friend happy hour coupon, or by holding a specific theme discount day — like Taco Tuesday where tacos are all half off.

While these tips will help you get customers to hang out at your restaurant or bar, what if you have a product-specific business, like a caffeinated peanut butter line?

This next and final tip is just for you.

#5: Send Texts About Product Updates

Have you recently updated one of your products? Or have you come up with a new flavor altogether?

Product updates are another great option to send via text because they help raise awareness and they quickly capture your subscriber’s attention.

So if you’ve removed an artificial ingredient or you’ve recently added coconut milk to your line of canned lattes, for instance, let your customers know via text and they’ll be eager to try it once it hits shelves.

Start Growing Your SMS Subscriber List Today

Now that you have a better idea of how to use mass text alerts, your next step is to begin asking your customers if they’d like to stay in the loop with your company via text.

Due to anti-spam laws, you can’t simply add your current customers to your SMS list; they must opt-in.

To encourage your customers to sign up, get your team in the habit of letting your customers know about your text alerts and have them promote the benefits of opting in so potential subscribers can see why it pays to do so.

grow subscriber list for bulk texts

Do this enough times and you’ll have a healthy list that keeps growing.

Keep in mind, when you have a solid subscriber list, you’ll also need a reliable business SMS service that can handle sending all those mass text alerts.

Fortunately, you can sign up for a free 14-day trial with Mobile Text Alerts to see just how reliable our service is.

As today’s guide shows, there are plenty of ways to use bulk text messages in your food or beverage business. So which strategy will you try first?

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Paparazzi Consultants frequently use Facebook to let their customers know about new inventory, discounts, giveaways, and sales. This has traditionally worked ok for Paparazzi, but over the last few years, changes with the Facebook platform has made this less reliable.

Facebook is constantly tweaking and changing their post algorithms.

What is an ‘algorithm’?

Facebook’s algorithms are just the formulas that they use to decide which posts show up in people’s feeds, and which posts are hidden.

Facebook has made these changes with the goal of making Facebook better, but it has been a source of a lot of frustration for thousands of LuLaRoe consultants.

Paparazzi consultants rely on their information getting out quickly to their customers.

Many consultants tell us about how they have started mysteriously losing subscribers on their Facebook groups. They frequently get complaints that they are not being notified about pop-up sales. These consultants were posting about the their sales, but due to the new Facebook changes, many people were not seeing their posts.

What is the solution?

Paparazzi consultants can’t rely any longer on Facebook as their primary means of communication. Many consultants are turning to texting as a great alternative to quickly and reliably get out information.

If you are struggling getting your Paparazzi business running, give text alerts a try! Use promo code ‘papa’ for 10% off the service.


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How to Send Mass Text Messages for Brands and Business

Are you wondering how to send mass text messages as a business?

The good news is that it’s fairly easy to do — and it can be accomplished in just five quick steps.

Follow our roadmap and you’ll have everything you need to get started as soon as you’re done reading.

Step 1: Choose the Right Provider

While you may be able to get away with using your personal cell phone for client calls and customer orders, you shouldn’t do the same when it comes to sending text messages to your customers.

If you’re going to use text message alerts, you need an SMS service.

See, a personal cell phone plan and a business SMS service don’t operate the same way.

In the first category, a personal plan, you only have two options when it comes to sending mass texts:

  1. You can manually send the same text to each of your subscribers using individualized texts, or
  2. You can batch everyone together in one big group text

Many of us have experienced the second situation — and it doesn’t take long for a group text to escalate. Fast-forward 50 messages later and everyone in the group is annoyed with the non-stop buzzing.

Do this and you won’t have any subscribers left on your list.

On the flip side, using a business SMS service avoids this issue entirely.

With this route, you’ll be able to send one mass text to each of your subscribers, but it won’t be in the form of a group text. It will be an individual message that’s delivered to each of your subscribers.

That means if someone wants to reply to your text, they’re not sending it to the entire list — just your business.

This keeps the message and your communication lines more personal. If someone needs help, they can do so without worrying what anyone else can see or read.

To find an SMS service worth using, look for the following features:

  • Unlimited messages
  • Deliverability reports
  • The ability to schedule messages ahead of time
  • Shortcode keywords
  • Mobile surveys
  • A mobile app
  • The ability to import subscribers

Once you’ve found a trustworthy provider that ticks all these boxes, you’re ready to build out your subscriber list.

Step 2: Collect & Import Subscribers

Before you can send your mass text message, you need to create a list of recipients. This is known as your subscriber list.

If you already have existing customers, you’ll need to ask for their permission to add them to your text message communications.

This step is not optional. As we discussed in this article, it’s illegal to send texts to anyone who has not opted in to your list.

You can also collect new subscribers online during webinars or in-person at trade show events.

As long as your signup sheet clearly explains what people are opting in to, you’ll be able to add these potential customers to your list.

To do that, log in to your SMS dashboard and start importing your contacts’ information.

A solid SMS service will give you the option to import your list using an Excel or Google spreadsheet instead of having to do so manually.

This feature saves time and also ensures you don’t accidentally type in the wrong number during the transfer, which could put you at risk for texting someone who hasn’t opted in.

Once your subscriber list has been uploaded, you’re ready to move on to the message itself.

Step 3: Consider the Goal of Your Message

Before you can write your message, come up with one single focus for it.

This will be your call-to-action, or CTA, and will be the only move you want your subscribers to make.

If you ask them to do too many things at once, they’re more likely to get overwhelmed and do none of them.

Some example CTAs include:

  • Register for our upcoming event
  • Check out our latest blog
  • Be the first to preview our newest product
  • Click here to learn more
  • Follow us on social media

Consider what you want your customers to do and be clear with your message.

Speaking of that, keep reading to see what you need to know about crafting the best mass texts

Step 4: Create the Perfect Message & Send It

The awesome thing about text messages is that you don’t need to write up a long, drawn-out message (and you shouldn’t!).

This perk also means you won’t need to spend as much time creating a message as you would other forms of writing (like your blog, email newsletter, or social media posts).

But that doesn’t mean you should fly through this stage either.

After all, text messages are a very personal form of communication.

Because of this, it’s crucial that you view creating mass text messages in the same way that you’d write to a friend or family member.

Use a warm, conversational tone and keep the message simple.

How businesses can send mass texts

Don’t blast your list with ads or messages IN ALL CAPS. Otherwise, you’ll quickly turn off your subscribers and they may jump ship from your list (and none of us wants that).

Try using this template to get your message started:

  • Start with a short greeting
  • Use 1-2 sentences (at most) to explain your message
  • Add 1 CTA to close your message

Here’s what that looks like in action:

Hey Devan! We’re looking forward to this year’s Future Leaders of B2B Content Marketing event and we can’t wait to see you there! To save your seat, click this link.

The message is clear, and your recipient can easily understand what to do next: click the link.

Before you decide to hit the send button, test your message and double- and triple-check for any spelling, grammar or punctuation errors. Get someone else on your team to proofread your messages when you send out a test to spot any mistakes you may have missed.

When the message looks good, you’re ready to send it out to your eager list of subscribers and graduate to the final step of this process.

Step 5: Keep Adding Subscribers to Your List & Repeat

To keep your list engaged, regularly send out messages to stay in touch. Once per week or once every other week is plenty.

This helps your brand stay top of mind for customers and helps you build a positive relationship that deepens over time.

It’s also essential that you make it a goal to keep growing your subscriber list. Every so often, you’ll want to clean up your list so it stays healthy and up-to-date as well.

Repeat this as often as you can and you’ll build a subscriber list that’s both active and engaged faster than you know it.

Get Started with a Reliable Business SMS Service Today

Now that you know how to send mass text messages, it’s time to deliver your brand’s very first one.

To start, you’ll need to ditch your cell phone plan for a professional business SMS service instead.

Our plans with start as low as $19/month and you can even try a free 14-day trial offer.

Once you’re signed up, follow the rest of the steps in today’s article and your first message will be a giant hit for both your brand and your subscribers.

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woman receives Woman receives Marketing SMS

Are you struggling with what to text to your SMS subscribers?

While email and social media may come naturally, SMS can be a little trickier.

Since you can only use so many words to motivate your SMS subscribers to take action, they need to pack a punch.

With the help of today’s guide, you’ll have all the inspiration you need to start sending mass texts your customers will love.

Plus, by following the template in this guide, most of your marketing messages will be ready to go before you even start writing them.

But let’s not get too ahead of ourselves here.

Before we dive into our list of 26 marketing SMS phrases your customers will definitely engage with, you should know certain words have a bigger impact than others.

Use Power Words for a Bigger Impact

As Sarah Peterson points out in this Sumo guide, adding “power words” to your marketing messages can help amplify their effectiveness.

That’s because research has shown these words pique curiosity and trigger an emotional response.

Your messages will not only resonate with readers when you use these words, but you’ll help motivate your subscribers to follow your lead, whether that’s completing a sale or signing up for a special event.

One of the best ways to do this is by pairing your power words with a strong call to action. Your master SMS template looks like: phrase + CTA.

Follow this easy formula and you’ll have a message that’s close to 90% ready to go.

The only step left to take is adjusting the message for your specific SMS marketing campaign.

It’s that simple!

Here are those special promotional phrases that can help drive both traffic and awareness to your brand and its latest offers.

SMS Phrases to Create Urgency & Promote Special Offers

To create a sense of urgency, and to help your subscribers act on your limited time offers, try using one of the phrases in this section.

You’ll find the power word in bold, along with a sample message to show you how to use it in your text message.

Let these be your starting points for creating your own phrases and unique mass text alerts:

Marketing SMS Power Words

  1. Because a deal this good won’t last long.
  2. Only 24 hours left to save on your entire order.
  3. Sale ends in less than 48 hours.
  4. You don’t want FOMO do you? Claim your deal before it’s too late.
  5. When we said limited time offer, we meant it.
  6. Don’t miss your last chance to save on your next order.
  7. Grab this special offer before it disappears.
  8. Have you been patiently waiting to try our latest product? Now’s your chance — we’re offering 20% off.
  9. Hurry! This offer is only available to the first 100 subscribers.
  10. Deals you’ll love. Don’t believe us? See for yourself…
  11. Up to 65% off. Clearance sale starts now!
  12. Take an extra 20% off when you enter this discount code.
  13. Unbelievable! 50% off all orders placed by 5PM today only!
  14. Enjoy up to 75% off already discounted items.
  15. 35% off starts NOW!
  16. Free trial size with a purchase of $45 or more.
  17. LAST CALL: This sale ends in 12 hours. Save 50% before midnight.
  18. ENDS TOMORROW: You have 24 hours to stock up on winter basics before the sale ends.

Special Gifts & Exclusive Offers

By sending special gifts and exclusive invites to your SMS subscribers, you’ll naturally develop a deeper relationship with them.

Not only that, you’ll make each subscriber feel special, as if they’re part of your inner circle.

And when you do that, they’ll associate positive feelings with your brand and they’ll be much more inclined to do business with you.

Check out how these phrases create a sense of exclusivity and appreciation:

  1. Join our exclusive club to earn points and rack up discounts.
  2. Free gift with purchase. It’s our way of saying thanks for being such a loyal subscriber!
  3. Be the first to try our latest formula. We know you’ll love it as much as we do.
  4. New product alert. Want to try it?
  5. Only 25 seats left. Register for this event today before it’s sold out!

Keep in mind, you shouldn’t only send promotional offers via text.

Do this and you’ll quickly start to annoy your subscribers.

Avoid this pickle by showing your subscribers your latest article or guide in between promotional updates.

Drive Traffic to Your Content

Whether your team has created a roundup of recipes this week on your blog or your new workout video went live, you can use mass text alerts to help bring awareness and drive traffic to your latest piece.

As more people are exposed to your brand, the chances of your content being shared with new audiences and potential subscribers also increases.

Plus, your content may help your customers solve a serious problem they’re currently facing.

By showing your subscribers you’re the expert, or at least that your brand is the solution to their problem, they’ll start coming to you anytime they need help in the future.

But they can’t do that unless they know your brand produces helpful content.

By sending SMS phrases like the ones below, there won’t be any confusion:

  1. 7 tips guaranteed to make your life easier.
  2. 10 proven ways to earn more money this year.
  3. These 10 expert tips will help you conquer anything.

If your team routinely creates content, try sharing it with your subscribers once per week via text.

how to send Mass Text Alerts

This consistency will keep your subscriber list engaged and interested in what else is to come.

Pair Your Phrase with One of These Calls to Action

A “call to action,” or CTA, is simply a phrase that leads with an action verb to motivate readers to do something.

These phrases are short, speak right to the reader (using words like you/your), and usually include simple instructions for what to do next. They should also create a sense of urgency, using words like “now”.

To see what we mean, check out the following CTAs:

  • Click the link for more information
  • Use this coupon code to save at checkout
  • Claim your deal now
  • Check out the article ASAP

All you have to do is start pairing CTAs like the ones we listed here with one of the 26 phrases above and you’ll have most of your marketing SMS message complete without breaking a sweat.

Start Marketing Your Brand Using a Business SMS Today

SMS marketing should have a prominent place in your brand’s marketing strategy because it’s simple and effective.

Just remember today’s formula: power word/phrase + CTA, and you can send mass text alerts your subscribers will engage with right now.

It’s that easy.

Ready to get started? Get a free trial of our business SMS service here.

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SMS Marketing for Salons

Are you struggling to capture repeat business at your salon or spa?

Does it seem like the only way you and your team get customers back in your chairs is by scheduling their next appointment as they’re finishing up their current service with you?

Many salon and spa owners struggle with repeat business if they don’t schedule their customer’s next appointment right away.

Fortunately, there are some easy ways to fix this situation with a business SMS, as you’ll see in this guide.

We’ll be covering the top four ways you can improve your salon’s repeat business and customer service scores using SMS marketing today.

To start, here’s how you should touch base with your customers once they leave your salon or spa.

#1: Use Follow-Up Reminders

What happens when your customers don’t know their schedule or have a few hectic weeks ahead, and are unsure of when they’ll be able to come back in?

Your plan to sign them up for their next appointment while they’re in-house doesn’t quite work here.

So does your team have a process in place to follow up with these customers in a timely manner?

If not, this is a good area to focus on when it comes to your SMS marketing strategy.

It’s not that hard to do, either.

First, create a master follow-up spreadsheet in Excel or Google Sheets.

Create a few separate tabs to keep everything organized. Here are a few ideas for your tabs:

  • Customers who were unable to schedule that day
  • Customers who have been absent for a while
  • Special circumstance customers

Let’s start with your first tab.

These customers should receive a follow-up text when they’re due for their next service.

In your spreadsheet, jot down the customer’s name, phone number, date of last visit, and the date they should come back in (ideally).

The last date is going to be the one your team uses to gauge whether or not this customer needs a reminder.

For customers who haven’t visited in a while, use the same organizational details — name, phone number, date of last visit, etc. — and set up specific times to touch base.

Now you’ll want to add another column showing the date you last sent customers in this group an appointment reminder text.

Determine when you want your team to reach out again (think: in one week, one month, six weeks, etc.) to give your customers a chance to schedule without annoying them.

As for your special circumstance customers, think about any glaring reasons that may be preventing your customer from coming in, such as a marriage, move, new baby, or recent trip.

Customers in this category need a bit more time to sort through bigger issues, which means they’ll be less interested in scheduling their next visit.

As a courtesy and to show how exceptional your customer service is, note the reason for their absence in your spreadsheet and jot down when this person should be available again.

This will help you and your team schedule a follow-up text at just the right time.

Each day, have your team prepare these reminder texts and send them out. You’ll increase your repeat business in no time just by reminding customers they’ve been MIA.

Plus, by creating this efficient system, you’ll improve your customer service scores too.

This next strategy can also motivate your customers to step foot in your salon or spa.

#2: Send Promotional Offers

Is your salon running any holiday specials?

How about discounts for social media followers?

No matter what the offer is, text messages are a great way to get your promotions out and in front of customers.

Often you’ll pique the interest of customers who simply need a little nudge to come back.

You may even spark those who were patiently waiting for something more in line with their budget.

SMS Service for salons

At any rate, sending promotional offers via text can help you capture more repeat business.

The next strategy works in the same way.

#3: Introduce New Services or Products

Text messages can also help you introduce new products or services your salon is featuring or offering.

Did you recently add a nail tech or massage therapist to your hair salon?

Or are you trying out the latest clay formula for your facials?

Let your customers know by sending them a text about what’s new and exciting, and you’ll increase your chances of them booking their next visit.

It also doesn’t hurt to incentivize the offer further by throwing in a discount for those brave customers willing to try out what’s new at your salon!

This next strategy is one that packs a double-punch by improving both your customer service and your bottom line.

#4: Send Thank You Texts

While a good portion of today’s guide focused on getting your clients to schedule their next appointment, it’s also crucial you end their last visit on a good note.

Otherwise, your customers will be less inclined to come back for a second (or third) visit.

So even before you start focusing on your follow ups, create another system that sends your clients “thank you” text messages a few hours after their service.

If possible, be specific in your messages so your customers receive the same personalized attention via text that they did at your salon.

By doing this, you’ll create a positive and lasting impression that stays with your customers right up until their next appointment.

Not only that, your “thank you” text may inspire your customer to share their positive experience with their friends and family, which can increase your chances of adding new clients to your salon.

Reach your customers with Business SMS

Fine-Tune Your SMS Marketing Strategy Today

If you’re not already using text messages at your salon or spa, or you don’t have a solid SMS marketing strategy in place, use today’s guide as your blueprint to get started.

Create two systems — one for “thank you” texts and one for follow-ups — to keep the process organized and efficient.

It’s also a good idea to consider what promotions or new products or services you can highlight via text.

Send these out to customers on a regular basis, and you’ll quickly see an increase in your salon’s repeat business.

You may even score a nice uptick in new customers, too!

To get started with a business SMS service, check out this page and begin your free 14-day trial now!

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Spring Clean Your SMS Marketing Campaign with These Text Blasts

You may be familiar with spring cleaning your house, but did you know it’s also wise to do the same for your SMS marketing campaigns?

Not only can you use this change of season to bring exciting new messages to your subscribers, you can also try to re-engage those who went dormant for the winter.

With the help of today’s guide, you’ll learn how to clear out the cobwebs and make way for higher engagement using our 17 text blast templates.

Before we dive into those, here’s why spring cleaning your business SMS plan is worth your time in the first place.

Clean Your List & Reawaken Inactive Subscribers

It may seem counterintuitive to clean up your subscriber list since it means you might end up losing some, but this simple step is the best way to keep your list healthy.

And more importantly, you’ll be sure only subscribers who are really engaged and interested in what you have to offer are on your list.

This ensures your open rates and other important text metrics are accurate and gives you a better picture of how your messages are performing.

To spring clean your text list, you’ll need to pinpoint which subscribers are really worth keeping.

Use this 3-step process:

Step 1: Identify the Subscribers Who Don’t Open Your Texts

Spring clean your text alerts: sift through your deliverability reports

Your first step is to sift through your deliverability reports to see which subscribers are receiving your messages.

Organize this information in two columns on an Excel or Google spreadsheet, and you’ll be able to tell which subscribers regularly receive and open your texts, and which ones are not actively engaged.

Once you have the latter category squared away, you can move on to the next step.

Step 2: Isolate the List and Send a Text Blast

Now’s your chance to capture this hibernating group’s attention one last time, using a text blast.

Here are a few examples:

  • Was it something we said? It looks like you haven’t opened or received a text from us in a few months. If you’d still like to hear from us, reply with YES. Otherwise, we’ll stop reaching out.
  • We miss you, so we’re extending a special offer to show you just how much we want you back! Use this coupon code (TEXTME) to receive 20% off your next purchase.

Or you could go with the straightforward route and just say:

  • Hi there! This is Devan from Mobile Text Alerts. We’re just checking in to see if you’d still like to hear from us. If not, simply reply back with NO and we’ll stop sending you messages.

After a week or so, you’ll know which subscribers are really interested in sticking around.

Step 3: Clean Out Your List Accordingly

It’s okay if some of your subscribers don’t end up reaching out again — you shouldn’t take this personally.

While your brand may have been a good fit for them at one point in time, it’s not a big deal if that’s not the case anymore.

The real focus should be on finding and targeting the subscribers who do care, since they’ll be much more likely to engage with your brand and make a purchase.

Keep Subscribers Engaged Using These Springtime Text Blasts

Once you have a clean list, you can shift your attention to engaging the subscribers who are active.

Try using one of these spring-themed text blasts:

#1: Spring Forward (and into action)

The spring forward message works well even if you missed the daylight saving time change.

Using messages like these will motivate your subscribers to take action:

  • New season, new you! Let us help you spring into something new!
  • ‘Tis the season for something fresh! Here’s 20% off to get your spring season started right!

Or keep things simple with:

  • Spring into action with 20% off your next purchase!

#2: Holiday-themed Messages

If you have a good understanding of your subscriber demographics, you can also send Easter- or Passover-related messages wishing your subscribers a happy and healthy holiday celebration.

Sending messages similar to these will help you stay top of mind:

  • Wishing you and your family a happy and healthy Easter!
  • Need help filling your Easter baskets this year? We’ve got you covered…
  • Happy Passover from all of us here at Mobile Text Alerts!

#3: Fresh Finds

Spring also brings a huge shift in color palettes and attitudes.

From the blooming flowers to the change in clothes we wear, brights and pastels come to life and light, airy clothes replace the muted tones and heavy garments of winter.

So why not use this theme for your spring-related product messages?

Use a spring theme for your SMS marketing

If your brand offers something new and fresh for the spring season, try using one of these text blasts:

  • We’ve got fresh finds for spring and we can’t wait to share them with you! Click the link to see what’s new today!
  • Our top picks for spring are in! Check out what’s in store this season.
  • Spring cleaning underway? Let us help! Use the discount code FRESH to receive 20% off your next order.

#4: Warm Weather, Hot Deals

You can also use the warmer temperatures as an excuse to show off your hot deals on outdoor-related products:

  • The temperature outside isn’t the only thing heating up this spring season. We have hot deals on outdoor equipment you don’t want to miss.
  • With the sun setting later, your kids can play longer with our best-selling outdoor products made for springtime weather. Add the discount code SPRING FORWARD at checkout to score an extra 20% off your purchase (and some peace and quiet).

#5: April Fool’s

You can even send playful April Fool’s Day text messages to your list, without having to include a practical joke:

  • This isn’t a joke. We’re serious about giving you a HUGE discount, even if it is April Fool’s Day.
  • You’d be a fool to miss out on this April deal. Check it out now before the FOMO sets in.
  • It may be April Fool’s Day, but there are no hidden surprises in this deal. Snag your exclusive discount within 24 hours of receiving this message by using the code NOFOOL.

Use Text Blasts This Spring Season

Spring is not only a great time to clean your house, it’s also the perfect season to clean up your text message subscriber list too.

Start by weeding out any subscribers who haven’t received or opened your texts within the last few months by sending them one of the text blasts we listed earlier in this guide.

If they don’t respond, it’s time to delete them from your list.

For those who do respond, and for your existing subscribers who are active, try using one (or more!) of the spring-themed messages above and you’ll see a nice uptick in engagement this season.

And don’t forget, you can start your free 14-day business SMS trial today, just in time to capture the excitement of spring!


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