Texting with an online sms service

What if I told you there was a better, more efficient way to communicate with donors, raise awareness for your nonprofit events, and expand your emergency and crisis relief efforts?

You may be a bit skeptical, right?

Now what if you learned you could accomplish all of those tasks using one tool, an online SMS service?

In today’s guide, I’ll be sharing eight ways you can use this helpful form of communication to improve your nonprofit’s operations the smart way.

To start, let’s talk about why an online SMS service works so well for quick, time-sensitive messages.

#1: Communicate Important Updates Fast

Picture this: You spend months raising awareness for your upcoming event and making sure everything’s going according to plan.

Except for one thing: On the day of your annual fundraiser, there’s a huge storm heading your way and it’s expected to rain all over your event.

Now that you’re left scrambling to find a new indoor venue, you’ll need to update all parties involved — and you have even less time to do so.

Your first instinct may be to email everyone, but there’s a better, faster way to communicate important updates like these: via text message.

See, when you use email for time-sensitive updates like this, your message has a much higher chance of getting buried under a mound of junk emails. After all, think about how crowded your own inbox is.

Another issue here is that your event attendees may be so busy rushing around that they won’t bother checking their emails beforehand, which means they could miss the message entirely.

To avoid these issues, you’re better off using an online SMS service so you can send texts the day of, and leading up to the event, to keep everyone in the loop about any unforeseen issues.

You can also use text messages ahead of time to drive attendance and donations as you’ll see next.

#2: Raise Awareness

Let your members know about upcoming events via text and you’ll start to improve your attendance rates in no time.

Online SMS service for events

Simply send a text a few weeks out letting everyone know what’s to come and keep them updated throughout the weeks leading up to the big day.

You can also include a link to your website at the bottom of your initial awareness texts for those who can’t make it and still want to donate to your cause.

This will help you raise those much-needed funds to keep your nonprofit active.

Helpful reminder texts can also help keep your event on everyone’s radar.

#3: Send Reminders for Upcoming Events

Sending a text to your donors and event attendees each week leading up to your annual drive will ensure that busy schedules and hectic lifestyles don’t interfere with making it to your good cause.

As the day approaches, send a reminder text 48 hours, 24 hours, and the day of (for a total of 3 texts spaced out) letting everyone know that the event is still on and if there are any issues people should be aware of (i.e., traffic, construction, or weather related problems), they’ll be the first to know.

By keeping everyone informed, you’ll increase your chances of having a packed house and a successful event.

Not only that, you’ll also score this next benefit.

#4: Improved Communication with Donors

Text messages are a personal form of communication — it’s usually a quiet, one-on-one scenario.

Even with group texts, the feeling is still intimate and exclusive.

Because of this, texts are one of the best forms of communication to use both with donors and internally with your team (more on this later).

Communicate via text and you’ll start to build a deeper relationship with everyone involved in your cause. Then they’ll be more inclined to give more and more often.

Our next suggestion will also help you do just that.

#5: Send Educational Messages

Sending non-event related, regular communication via text also helps to keep your members engaged.

A great place to start is by sharing one informational message per week.

Not only will your audience learn more about your organization with this strategy, they may also learn a thing or two they didn’t know before.

And if they’re really moved by your message, they’ll be motivated to share it with their closest friends and family members to help spread your reach even further.

Speaking of reach, texts are also one of the best ways to communicate in disaster situations.

#6: Emergency/Relief Aid Updates

When the power goes out and WiFi is down, you won’t be able to reach people via email. But in most cases, you can still get in contact with them via text as long as their batteries are charged.

This is why texts are an ideal way to stay in touch during emergency situations.

Whether you’re dispatching disaster relief supplies or communicating about down power lines, you’ll be able to reach people faster and you’ll also have a better chance of your message getting through.

The same benefit works well in this next situation too.

#7: Use Texts Alongside Your Crisis Hotline

Crisis hotlines share a similar time-sensitive nature as disaster relief and emergency situations, which means you need to communicate quickly and your message needs to actually get through to someone.

But that’s not the only way text messages can help.

See, texts are also the perfect, non-invasive way to offer support.

For example, if someone is unable to call, or is too afraid to reach out, they can use a discreet text instead.

They’ll be able to get the help they need without having to go public with whatever’s going on in their lives if they’re not ready to talk over the phone.

As I mentioned earlier with texts being so personal, this can become a safe, private space where people can feel comfortable enough to speak up. This then helps you build a much deeper relationship and a special bond with someone in need.

As if all these perks aren’t enough, there’s still one more reason to use an online SMS service on our list.

#8: Boost Internal Communications

Texts can also help you eliminate or reduce communication errors within your team.

Instead of your messages getting lost in a giant email chain, you can send direct texts to your teammates or to a small group of people to keep everyone on the same page.

If anyone has questions, they can simply reply back in the group text for everyone to see or privately on the side. This saves you from repeating the same information to different associates 100 times.

Plus, by using texts, you have the same paper trail that email gives you so everyone can refer back to important details in a moment’s notice.

Use Text Messages to Improve Your Nonprofit Today

As you can see, text messages and using an online SMS service can be beneficial for a number of reasons, especially for nonprofits.

Whether you’re trying to raise funds, expand your reach, or improve your internal communication, you’ll find that text messages can help you accomplish all of those tasks and more.

Now that you know how an online SMS service can help your nonprofit, are you ready to get started? If so, sign up for a free 14-day trial today!

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9

Is your goal to double or even triple your real estate sales this year? Are you still not quite sure how you’re going to do that yet?

There is one tool that can help catapult your business to the next level.

And when used properly, it can turn potential contacts into warm leads- and eventually, help convert those people into clients. This tool also helps you keep your prospects engaged and ensures everyone shows up on time for their appointments. It could even help you improve your internal communications too.

Wondering what has the power to tackle all of these tasks?

If the title hasn’t given it away yet, the tool I’m referring to is a text messaging serviceAnd in today’s guide, I’ll share why texts are worth your time to reach those sales goals you set. 

By the time you’re done reading, you’ll have everything you need to grow your real estate business and make it more profitable.

The first order of business is to make one small but powerful change to your sales funnel.

Set Up the Right Sales Funnel to Manage Leads Effectively

Of course you may already have a sales funnel in place, but if you’re not generating or converting the leads that come your way, your funnel could use some adjusting.

The best tweak you can make here is to switch from email to text communication.

Think about the last time you sent a text today. How fast did it go through? For most people, the answer is within seconds. And unlike email, text messaging does not require internet access. That’s why text messages are such a great option for sending quick updates and important changes to your potential clients. Additionally, those without smartphones don’t have access to reading email on-the-go. Text messages are a sure method of communicating even to those without smartphones. Plus, most people already check their texts multiple times a day.

The average person receives 100+ emails per day, but the same can’t be said with text messages… unless, of course, you have a teenager in the family.

Because of this, when you send text alert follow ups instead of emails, you have a better chance of them being delivered and opened.  After all, text messages boast an average open rate of 98–99% while email comes in around only 20%.

Once you’ve made the shift from email to texts, you can tackle your funnel itself.

Anytime someone fills out your contact form, send a text message within minutes to start the relationship on the right foot.

By doing this, you’re sending a message to your potential client that you’re ready and willing to help them find the perfect property ASAP.

From there, your next step should be focused on building and fostering a relationship with your prospects.

Here’s how you can do that with text alerts.

Send Property Listings to Keep Prospects Engaged

Just like you’re used to doing with email, you can send potential clients properties you think they’d like and want to visit in-person via text.

All you have to do is include a link with more details and a call to action at the end of your text that’s different from the same old “Schedule a Showing Now”.

Write a CTA that’s more specific and personal about the property you think your client might be interested in touring.

For example, you could say, “Check out the infinity pool with the spectacular view. It’s exactly what you’re looking for. Call me today since this property won’t last long. I have some afternoon appointments available.”

This short and sweet message gets right to the point and shows that you’re listening to what your buyer is looking for.

It also spells out that you’re not here to waste their time and you’ve done your due diligence to find a property that suits their needs.

Once your client schedules a showing, create a reminder text alert to make sure everyone shows up on time.

Send Reminders So Clients Never Miss a Showing

It’s a good idea to create at least two different reminder text templates that you can just copy and paste to both potential clients and your team members.

The first one, for buyers, should include a touch of personality and customer service.

Here’s what that looks like, “Hey Tom, I can’t wait to show you the listing on 184 Hanson Lane. Does 12:30 pm still work for you today?”

Instead of just sending a simple reminder, this one adds personalization and mentions the key details in a conversational tone.

Since text messages are so personal, this type of message is ideal and helps you create a deeper relationship with your clients.

Reminder texts to your team should include only the most important details, and nothing else.

A text like that would be: “Reminder: 12:30 pm showing at 184 Hanson Lane. Please show up 20 minutes earlier to inspect the place and open up all the curtains so the natural light shines in.”

You can also use reminder text alerts to keep clients and your team in the loop with any listing events, open houses, conference calls, or webinars they need to attend.

Create another reminder template for each of these situations so you can just copy and paste your message in a text when the time comes.

And, as a friendly reminder, your templates should always be customized to your recipient. The template is there to save you time but it shouldn’t be sent out as is.

Otherwise, you’ll come across as robotic and cold.

So far I’ve talked about managing leads and keeping prospects engaged. But there’s one more important area that needs your attention, especially if growing your real estate business is a goal for you this year: improving your internal communications.

Keep Your Team Informed

One of the biggest factors that can stunt your business’ growth is poor communication within your team.

Everyone should know what’s going on at all times, and if they don’t, you’re going to lose both potential clients and huge sales due to miscommunication.

Not to mention you’ll also waste everyone’s time along the way.

Fortunately, as I showed you in this article, you can avoid those situations by using a text messaging service.

Send your team text updates regarding events, training sessions, or any other issues they should know about. You’ll keep everyone on the same page without repeating yourself a hundred times.

And don’t forget: You should only send messages that pertain to your recipients only, as I mentioned earlier.

Otherwise, you’ll quickly lose your team’s attention and you’ll risk having things slip through the cracks.

To avoid that, create smaller sub-categories in your main subscriber list, which is also known as segmenting, so you can tailor your messages accordingly.

Here’s how that might look:

  • Group #1: Anyone working on your 184 Hanson project
  • Group #2: Team members attending your monthly training webinar
  • Group #3: Weekly/monthly updates to the entire team

You get the idea here.

So before you send out a text, consider who needs to see this message and only include those people on your send list.

Doing so ensures that the right people see the right message.

Use a Text Messaging Service to Grow Your Real Estate Business

Now that you have a better handle on the benefits of using text alerts to grow your business, and you know exactly how to do this, you’re ready to get started.

To sign up for your free trial, check out this page.

Be sure to bookmark this article once you sign up so you can see what needs to get done and check off each task as you accomplish it.

As a quick recap, you can use a text messaging service to improve your sales funnel, keep prospects engaged, ensure showings and events are never missed, and strengthen your team’s internal communications.

So the only other question becomes: Which one will you tackle first?

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9

Are you struggling to grow your small business?

No matter how many little tips and tricks you keep trying, you can’t seem to expand your customer base and increase sales — and you’re probably super frustrated.

While you may think the obvious answer to growing your business is increasing your profits, that’s only one piece of the puzzle.

There are three other big factors you need to get right before your small business notices any major growth spurts: communication, brand loyalty and operating efficiency.

How can you accomplish all three of these seemingly monumental tasks to develop the true potential of your brand?

Answer: By using an SMS service.

Today I’ll be diving into everything you need to know about how an SMS service can help you grow your small business — including why it’s worth your effort and what kind of results you should expect to see.

To start, let’s go over exactly why it pays to work on your communication efforts before you put all your manpower on sales.

Why Communication Matters to Small Businesses

Traditionally when you think of business growth, the first steps that usually come to mind are how you can increase sales while also decreasing your costs.

While these are certainly important, there’s one more key area to pay attention to: your communication efforts.

If you’re not giving this enough attention, you won’t be able to drive sales and you’ll be forced to cut expenses.

To avoid that, consider how you can improve your communication between your brand and your customers.

Are you regularly communicating with your audience?

And by regularly, I don’t mean once a month or even every six months. I mean deliberate messages and regular updates to keep everyone in the loop.

How often are you really doing that?

If you’re looking to grow, you should be reaching out to your customers at least once a week to stay top of mind.

I’ll show you how to do that next, but before I do, it’s important to realize that this is only one aspect of communication to focus on.

You also need to improve your internal communication too — that means communication with your employees and vendors — since this can have an impact on so many other aspects of your business as well.

For example, if you’re not regularly touching base with your vendors and an important delivery is missed, you’ll likely find yourself out of much-needed revenue or preparing for an event that may turn into a huge disaster.

By keeping your customers, employees and vendors in-the-loop, you’ll never miss a beat and you can easily adjust when any hiccups do come up.


Cancellations and emergencies are two types of messages that need to be sent sooner rather than later. Fortunately, an SMS service lets you do just that.

This form of communication instantly keeps everyone on your team and all your customers informed and in-the-know.

You can also send everyone a text reminder to ensure your message was communicated clearly and so nothing gets lost in the shuffle.

Once you’ve tackled communication, you can then focus on sales.

As stated earlier, sales may be your first go-to choice for your growth-oriented goals, but if your communication is poor, you’re never going to increase profits.

That’s why it’s crucial for your brand to work on improving your communication efforts first and then working on sales (in that order).

Now I’ll show you how an SMS service can also help you drive conversions.

Drive Sales and Brand Loyalty Using Mass Texts

Increasing your sales can help you grow your small business, but how can you do that simply using text messages?

I’m glad you asked.

Here are 3 ways to drive sales using mass texts:

#1: Product updates and promotions. Treat your text subscribers like VIP customers and send them exclusive text alerts for your latest products and promotions.

In your message, include a short teaser sentence (or two) with a link to your offer so customers can learn more.

Keep your message benefit-driven and to-the-point. Remember, your goal is to drive traffic to that link only.

You can use the same strategy with this next text.

#2: Birthday or anniversary messages. Sending personalized birthday or anniversary messages is a surefire way to win over customers.

And, when done correctly, it can also help you drive sales too.

Collect birthday information and other important dates such as when your subscriber became a customer so you can reach out on these days specifically.

Do this and you’ll show your customers just how much you appreciate them.

It doesn’t hurt to also include that in your message either — thank them for their business and offer a sweet gift in return for their loyalty.

Keep in mind, you don’t (and shouldn’t) only reach out when sales are involved.

Instead, it’s essential that you build and foster the relationship with your subscribers and customers. Luckily, this next message will help you do that with ease.

#3: Direct traffic to your latest content. Your customers flock to you because they think you’re an expert and hope you can solve their problems, or at least show them possible solutions for their issues.

One way to do that is to share helpful content that can bring them an inch closer to solving things on their own.

By sharing helpful advice, you won’t be seen as a pushy brand that’s only interested in driving sales.

In the same way you’d send a birthday message, share one or two of your best reasons for why your subscribers should check out your latest content. Then include a link in your texts so they can make a beeline for it ASAP.

This link could go to a blog post, YouTube video, podcast episode, Facebook live, or anywhere else your content lives.

By sending mass texts like these, you’ll not only stay top of mind with your customers, but you’ll also start building a deeper relationship with them too.

So far we’ve talked about improving communication and driving sales via brand loyalty, but there’s one more area that can help your business grow: boosting your operating efficiency.

You may be surprised to learn that an SMS service can help you here as well.

Communicate Company Needs Quickly

When your company is operating smoothly, you and your team can focus your attention on the things that really matter: driving sales and improving customer service and communication.

So how can text messages help your business run smoother?

#1: Cover open shifts. Whether you’re running a restaurant or a retail business, call-outs and open shifts are bound to happen.

Instead of running without all hands on deck, send a message to any employees not on the schedule and you’ll increase your chances of covering that abandoned shift.

You can also use this next message to ensure there’s no miscommunication and every job gets done.

#2: Communicate what needs to get done during shift changes. Anytime a manager changes shift, it’s important that the original manager communicates everything that happened and what needs to get done to the next.

But, as you may have seen, the change of shift is often a crazy, chaotic time when it’s far too easy for messages and tasks to slip through the cracks.

Instead of dealing with that headache later on, you can prevent it by using end-of-shift-debriefing texts.

Not only will this help managers communicate what’s going on and outstanding jobs, but you’ll also have a running log to refer back to later on when the rush settles.

This ensures that your team always knows what’s left on the to-do list and there are no surprises.

There’s also one more way mass texts can help your business run smoother.

#3: Share the same information with your team all at once. When communicating the same message with your team, you’ll spend far less time if you can knock it out all at once.

But, as you may have seen with different shifts, this is easier said than done.

Until now.

Thanks to mass texts, you can share important information with all your team members at the same time.

Instead of waiting for everyone to get on shift, send your messages ahead of time so you can address the same questions all at once.

By doing this, you’ll spend far less time reiterating the same material, which will free up more time for you to focus on other revenue boosters.

Speaking of revenue, think you’re finally ready to grow your small business?

Take Your Business to the Next Level by Using an SMS Service

Be honest: Now that you know how many ways you can use text alerts to grow your small business, are you close to bursting at the seams with ideas?

As I touched on in this article and today’s, mass texts are one of the best ways to improve your communication and increase sales.

Not only that, they’ll help you operate more efficiently so you can save time and focus on the right revenue-boosting efforts.

And all of this will help your business finally break through your growth plateau.

So if you’re ready to start your free 14 day trial with an SMS service, check out this page now!

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9

Boosting Sales During a Slump

Inevitably, every retailer runs into times in their business where sales are down.

For a lot of retailers, that is the month of February.

We’ve chatted with some of our top consultants to get a few tips on ways to help boost your sales during a slump.  After compiling ideas, we came up with seven tips. We hope these help!

1) Set goals

If you aim at nothing, you will hit it every time. – Zig Ziglar

Do you have business goals? Sales goals? Profit goals? The first step in achieving anything is to actually know what you are aiming at!

Once you have set goals and have started to measure progress towards these goals, you can start to see what is working and what is not. Many consultants considered this as the #1 strategy that helped take their business to the next level.


 

2) Run live sales

Are you only doing Album Sales or selling through your Facebook group? Every one of the top consultants that we spoke with use live sales in one way or another to sell.

Live sales provide time to not just sell your merchandise but to get to know your group. The more you develop a relationship with your group, the more likely they are to buy from you- and the more fulfilling it will be to sell to them!

Try to keep your live sales entertaining. Rather than only selling things, try to play games, ask questions, get to know your group, etc. Be yourself, but be the most expressive version of yourself that you can be.

And please, please, please don’t be offensive! We have all seen what happens when one isn’t careful with their words.


 

3) Run specials during holidays

People love anything you do that is “out of the ordinary.” People get very bored of the “same old” day after day. Holidays, or other special events (like the upcoming Super Bowl!), are a great way to switch things up.

Run a “Super Bowl Special” or some kind of Valentine’s Day sale. Anything you can do to get the members of your group to not just keep scrolling, but to stop and think about you and your product. How will you set yourself apart from other consultants?


 

4) Giveaways

I don’t think giveaways are a “new” idea for anyone, but sometimes old ideas are easy to forget to do!

If things are going stale in your group, a giveaway is a great way to spark your clients’ interest and excitement again! Who here doesn’t love to receive free things? Even if it isn’t expensive, people appreciate getting something free and will remember it.


 

5) Swap inventory with other consultants

If you continually sell the same products over and over again in your group, people may eventually lose a little interest. But often, you don’t have extra capital available to purchase new inventory, especially if your sales are slumping.

One creative approach to get new products in your inventory is to try swapping with other consultants!

When one thinks about it, inventory swapping is a win-win situation. It gets new inventory in front of your customers, it gets new inventory in front of the other consultant’s customers, and it helps develop a relationship between you and the other consultant that can pay more dividends than just money.

Some consultants rely heavily on swaps, even meeting up with other consultants weekly to get new inventory.


 

6) Refresh the look of your Facebook group

You may be noticing a trend here, but clients love seeing something new. Even if you don’t have actual new products to offer, you can still keep things interesting by updating the look of your Facebook group.

Try taking new/improved photos of old products. The new photo style will cause people to stop and look twice, even if they have seen that product before.


 

7) Play games with your group

While it’s a priority to make sales (this is a business after all), that is not necessarily your customer’s number one priority when they’re scrolling through Facebook. Most people scroll Facebook not to be sold to, but to enjoy themselves.

You know you have to sell in order to make money, but why not let your group members have some fun while they’re on your page? This will help them to appreciate you and return back to your page again and again!

Have you ever tried LuLaRoe Scrabble?

LuLaRoe Scrabble

 

Or, feel free to try just a simple game of trivia, a funny meme, or a “guess that movie” quote? Be creative! What types of games do you enjoy?

Not only does this keep your group interesting, but it helps develop bonds with the people in your group too.


 

If we were going to take all the advice we received from our top consultants who have experienced slumps, I think it could be summed up just by saying

“Try new things!”

If something you are doing isn’t working, don’t be afraid to change your strategy! If you try something new and it ends up working great, try doing more of that!

As Robin Sharma says, “What makes a master a master is that they never think they’re masters.

Always be growing. Always“.

 

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9

Are you tired of dealing with communication breakdowns at your practice?

No matter what you do, your no-show rate continues to climb through the roof while your customer service scores keep plummeting.

If these sound like your frustrations, there’s one communication method you’re probably not using and should be: text messages.

As you’ll see today, there are 5 specific types of texts you can send your patients to improve your communications and lower your no-show rates.

From confirming appointments to asking for feedback, let’s discuss how you can use texts to improve your practice’s operation now.

Here’s How to Improve Your Communication with Patients Using an SMS Service

Though your main goal may be improving communication, the first type of text on our list is one you can’t afford not to send if you want to grow your practice as well.

#1: Send new patients a welcome message.

Pop quiz: When a new patient walks through your doors, do you usually greet them with a smile or is there radio silence instead?

For most of us, the answer is clearly that we smile and welcome them with open arms.

Not only does this make a new patient feel at home, it also opens the lines of communication and starts the relationship on a positive note.

The exact same thing happens when you send new patients a digital welcome like this via text message.

Since texts are so personal, you’ll be initiating a private, intimate communication line ready for one-on-one dialogue.

By doing this, you’ll not only improve your communication but you’ll also strengthen your relationship with your patients.

Here’s how to put this in action: As soon as a new patient signs up, and once they’ve opted in to receive texts from your practice, send them a welcome message with the option to reply should they have any questions or need further help.

You can also add a link to your website or to a specific page, such as new patient forms, to help them get started even before they arrive for their first appointment.

Text messages can also help you improve communication with your existing patients.

#2: Keep existing patients up-to-date.

For both new patients and those already in your practice, it’s easy to keep everyone in the loop using texts.

If a last-minute weather emergency comes up or you’ve decided to extend this week’s hours to Saturday, send your patients a short text letting them know.

Since texts are great for quick updates, they’re perfect for conveying this type of information to all your subscribers at once.

They can also help both your practice and your patients manage appointments, as you’ll see next.

#3: Send appointment reminders.

With schedules that are only growing busier by the day, it’s far too easy for patients to miss their appointments.

But, with the help of a text messaging service, you can easily fix this for your patients and your team.

Here’s how to put this in action: To cut down on missed appointments, send your patients an appointment reminder text 1 week before their scheduled appointment time.

In this text, ask them to confirm by replying with a “Y” for yes or an “N” for no.

Based on their response, you can confirm the appointment or send another text asking them to reschedule if they answered with a no.

As the date approaches, or within 24 hours of their appointment, send one more text confirming that you’ll see them for their visit.

This gives your patients one last chance to cancel so you’re not stuck with a no-show.

Speaking of that, you don’t want the same thing to happen during an event you’re hosting, which is why these next texts come in handy.

#4: Promote upcoming events or specials.

Whether you’re promoting an upcoming event or a holiday health offer, you can use text messages to drive awareness and boost attendance rates.

Here’s how to put this in action:

Come up with a strong call to action in your initial offer text and include a link at the bottom for more information.

Add important details, such as when the offer expires, so your patients have a good idea of how much time they have.

You should also send a few short reminder texts as the end date gets closer so your patients don’t miss out on the promotional specials.

Make sure reminder texts only go to patients who have opened your initial offer texts.

If you send these texts to everyone, even those who didn’t show any interest, you’ll end up bombarding your entire list and lose subscribers as a result.

There’s also one more way you can use text messages to improve communications — and it doubles as a way to ensure you don’t lose any subscribers either.

#5: Ask for feedback.

Surveys, as you may have read in this article, are an amazing way to capture feedback from your patients.

In most cases, people aren’t as eager to speak their minds in person as they are via text.

So given the privacy of texts and the anonymity of surveys, you’re more likely to hear the information you need to become an all-star practice using an SMS service.

And there’s a few ways you can use them to improve your customer service every step of the way.

Here’s how to put this in action: After a new patient’s first visit, send a short survey asking them how everything went.

Since you’ve already sent these patients a welcome text, and you’ve initiated the conversation, they’ll be more likely to provide feedback — especially if your survey takes less than a minute or two to complete.

Now let’s talk about how to capture them at the right moment.

You don’t want to take too long after their initial visit otherwise your patients may not remember things as clearly.

A good rule of thumb is to send them a thank you text that also includes a short survey at least 1 hour after their visit.

If their appointment was later on in the day, you can send the text first thing the next morning. But that’s about as far as you should stretch it.

Use this same survey style to capture feedback from all your patients to compare feedback for each type of visit (new appointments versus follow ups, for example). You’ll see what’s working for patients and what needs to be worked on.

You can also send survey texts to patients who specifically took advantage of a promotional offer or attended an event you had.

In all these cases, you’re bound to hear feedback, both good and bad.

But you may also uncover a testimonial that could pay dividends in the long run too.

All this is possible simply from using text messages in your customer service strategy.

Improve Your Communication Today Using an SMS Service

While text messages may not have been your first go-to when it comes to communication with your patients, today we’ve shown you five reasons why it should be now.

Whether you use texts to welcome new members, send appointment reminders, drive awareness to your specials, or a combination of the above, you’ll start to see an improvement in your customer service in no time.

Plus, by capturing your patient’s feedback via text, you’ll have a much better idea of which areas could use improving. Fix these and your practice will have their appointment calendar booked solid all year.

If you’re ready to boost your patient communication, head here to start your free trial with a text messaging service today.

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9

Is your sales funnel attracting more tumbleweeds than viable leads for your business?

Do you even have a sales funnel that’s properly set up?

A sales funnel is the best way to guide your potential and existing customers through your company’s buying process and lead them directly to converting.

If you already have a sales funnel, you know just how crucial it is for nurturing your leads. And if you haven’t set one up, you’re already behind and missing out on key touch points with your audience.

Most companies create their sales funnel using email marketing. But what about creating a sales funnel for your new text message marketing strategy?

As we’ve discussed in previous posts, text message marketing improves brand loyalty and can even help your business increase sales.

But just because you want to grow your lead base via text alerts doesn’t mean your audience will be throwing their contact information your way. It doesn’t work like that.

People aren’t always willing to fork over their email address, which means it’s even tougher to get them to sign up for mass texts.

So in order for your text message marketing to work, you need your customers to sign up to receive your text alerts and enter your sales funnel.

What’s the secret to accomplishing this goal?

That’s exactly what we’ll be talking about today. We’ll show you how to create a sales funnel using text message marketing the easy way.

We’ll start with the most challenging aspect of creating a sales funnel: actually acquiring the leads you’ll be marketing to.

One of the best way you can do that is by giving your new subscribers a free gift they’ll actually want.

Step 1: Create an Irresistible Offer

The top part of your sales funnel is the first and widest segment.

This is where you’ll try to capture the largest amount of leads. Eventually, you’ll filter these out, but for now, you’re looking for volume.

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But this is also the point where you’ll need to ask potential subscribers to hand over their personal information, which is no easy task, as we alluded to earlier.

You can’t just add a “Sign Up for our Text Alerts” call to action (CTA) on your website or emails and assume people will follow through.

When it comes to texting, you’re creating a personal, intimate relationship with your customers. And it needs to be treated as such.

This means you need to initiate this new relationship like you would any budding friendship: by shifting the focus from you to your new pal.

What’s in it for your subscriber if they sign up for your text alerts? Why should they trade you their personal phone number?

The answer is for an offer more enticing than any other you’re giving away.

Since texts are so personal, it needs to feel like you’re treating someone with VIP status anytime they give you the green light to text them.

What’s more VIP than a bigger, more exclusive offer?

If your email signup offer is a 15% discount, raise the offer to sign up for your text alerts to 25% or more.

That should garner some positive attention.

Now keep in mind that your offer doesn’t have to be monetary only.

You can also send new subscribers a copy of your free ebook, printable worksheets, a list of recipes, or anything else you think your subscribers would value and appreciate.

The idea is to think of something you’d give your close friends and family members — yes, it needs to be that good.

Yet no matter how awesome your offer, you’ll still need to pair it with a statement that will encourage your audience to take action.

Step 2: Promote Your Offer with Strong CTAs

Like we said, generic “Sign Up for Our Text Alerts” CTAs aren’t going to cut it here.

Instead, you need to lead with the benefit of your offer.

So if your freebie is an ebook, your call to action should be something along the lines of “Get Our Free Ebook” instead of simply “Sign Up”.

Then mention in your supporting text that your subscriber will need to sign up for your text alerts to receive this freebie. You don’t want to unethically capture subscribers here.

Try to play around with your CTA text to see if other variations of the same phrase work better with your audience.

In addition to “Get Our Free Ebook”, you may also want to try “Grab Your Free Copy Today”.

While the differences may be small, adding words like “grab”, “your”, and “today” may be enough to nudge your audience to take action and add their number to your funnel.

Or you may find just the opposite is true.

But you won’t discover what works best until you test a few with your audience to see what sticks.

Remember to keep certain variables constant in your testing so you can get a more accurate picture.

A good rule of thumb is to complete 1 cycle before changing the variables.

Otherwise, if you were to try one CTA on a Monday and the next on a Tuesday, for example, the inconsistencies between days may be more to blame for a low conversion rate than your new copy.

So let each headline run for 1–2 weeks before changing it.

Once you have a few CTAs mapped out, you can then start using them and promoting your offer.

To drive the most traffic to your text message marketing funnel, you should turn off all other offers during this time.

Then promote signing up for your text alerts on a few different platforms — via email, social media, in person, etc.

Do this and you’ll be ready for our next step.

Step 3: Capture & Convert Your New Leads

Now that your funnel is all set up, you’re in position to capture and eventually convert your new leads (woohoo!).

To do that, you need to create canned replies that you’ll send your new subscribers as soon as they sign up.

These replies should thank your new subscriber for signing up and should also give them instructions for how to claim your initial offer.

Keep these replies handy so you can copy and paste them anytime a new lead signs up (and save yourself some serious time).

From there, you must communicate regularly with your subscribers to keep them interested.

They shouldn’t need to hear from you everyday, unless they’ve specified that they’d like to hear your daily restaurant specials, for instance.

Most businesses do well touching base with their subscribers at least once a week or every other week.

This helps to keep your brand top of mind and also ensures you don’t annoy your audience.

Here are a few other ways businesses can stay in touch:

  • Let your customers know about the latest promotions
  • Send them texts when your website is updated
  • Deliver product updates for out-of-stock items

You can even use text messages to drum up excitement for your next sale or event and increase your attendance rates. We talked about how to do that in this article.

The point is, once a subscriber signs up for your list, your relationship is just beginning.

You must take the same effort to nurture this lead as you would any other non-virtual relationship.

Communicating regularly helps you bond with your subscribers and will be crucial for converting those leads into happy, loyal customers.

All of this is in your wheelhouse thanks to text message marketing.

Get Started with Text Message Marketing Today

If you’re ready to incorporate mass texts in your business’ marketing strategy, check out this page for info about how to get started.

When your team is on board with text message marketing, the first thing you’ll want to do is set up your sales funnel.

You can have one up and running by the end of the day if you keep the tips we talked about in mind:

  1. Your offer needs to stand out. Don’t reuse an existing offer; create a bigger and better offer no one in your audience could refuse.
  2. Create and test a few CTAs to see which ones do better. Give each CTA enough time to run for a more complete picture.
  3. Use a canned reply anytime someone signs up for your list to welcome them personally without taking up too much of your time.
  4. Communicate regularly to stay top of mind with your subscribers (but don’t annoy them).

When you tackle all the steps in this guide, you’ll quickly have a sales funnel that captures and converts leads for your business like a well-oiled machine.

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9

Are you looking for a better way to communicate with your customers?

If you’re frustrated that your messages aren’t getting through and tired of seeing skyrocketing missed appointment rates and lackluster attendance for your events, you should know there’s a better way to stay in touch.

It’s called text message marketing.

While you may not be using this method of communicating with your customers, today we’ll be discussing why your business should start and what you stand to gain.

We’ll even share our favorite tips for improving your business using mass texts so you can hit the ground running.

Let’s talk about how text message marketing works for each of different types of businesses below.

Technician-Based Businesses Can Improve Communication

When you’re trying to reach your techs in the field, the last thing you need is a communication error.Mistakes like these can cost you in both time and revenue, which are two things most businesses can’t afford to lose.

Luckily, there’s a better way to handle this situation as we talked about in this article about how to communicate with your field techs using mass texts.

Not only can text messages improve your internal communication, they’re also great for external communication with your customers.

In this case, you can send your customers service reminders to ensure they’re scheduling their next appointments on time.This works well in two ways:

  1. You’re getting your customers back in the door for their next appointment.
  2. You’re also providing great customer service for sending an appointment reminder.

Another ideal text to send your customers is an in-between maintenance suggestion.

So, for example, if you’re an HVAC repair company, you could set up automated text reminders to send your customers little nudges each month to change their filter or perform other easy maintenance at home.

By doing this, you’ll stay top of mind with your customers and help them run their system as efficiently as possible so they’re not hit with a costly repair bill.

The following technician-based companies can all benefit from using text message marketing:

  1. Pest control services
  2. Pool cleaning and maintenance services
  3. Appliance repair
  4. Heating/Cooling repair and installation companies
  5. Lawn care
  6. Mobile groomers
  7. Security installation and monitoring services

Appointment-based businesses can also reap the rewards of using text messages. I’ll show you how next.

Appointment-Based Businesses Can Reduce Their Missed Appointment Rates

Most of your customers are busier than ever. The last thing they need to remember is their next appointment.

If they do forget these, you’re left with a non-revenue generating gap in your schedule. That may cost you several hundred dollars in missed profits each week.

But you won’t have to deal with that problem if you’re using mass texts.

With these, simply send your customers a few reminder texts to ensure they’ll never miss an appointment with you again.

So you don’t annoy your customers, use this handy appointment reminder schedule:

First, send a text message the week before your customer’s scheduled appointment asking to confirm if they are going to make it.

Next, send a reminder text at least 24-48 hours (max) before their scheduled appointment.

This reminder should give your customer an option to cancel if something has come up.

If your customer still plans on making their appointment, they shouldn’t have to reconfirm or take further action (which should be listed in your text).

The reply should only be used for customers who need to re-schedule.

Both texts can be set up and scheduled ahead of time which means you’ll soon become a well oiled machine sending reminders on weekends and holidays when your business may not even be open.

This works well for the following businesses:

  1. Hair salons
  2. Nail salons
  3. Spas
  4. Massage services
  5. Salt rooms
  6. Lawyers
  7. Realtors
  8. Accountants/Financial advisors
  9. Dentists/Orthodontists
  10. Surgeon offices
  11. Specialty doctors

Independent consultants can also use text message marketing to communicate with their customers and grow their businesses, as we’ll see next.

Independent Consultant Based Businesses Can Increase Engagement and Awareness

Not only can you confirm appointments with reps in your downline, you can also use mass texts to increase awareness for your upcoming sales and events.

I talked in great length about how to drum up excitement for your next sale in this article so I won’t spend too much time explaining the points in detail here.

In short, you can use texts to:

  • Bring awareness to your upcoming events
  • Keep customers in the loop with event details and updates
  • Send countdown follow ups
  • Generate excitement the day of the event
  • Send thank you follow ups afterwards

On top of that, you can finally break free of having to fight the clutter that comes with posting your messages to social media and sending them via email.

Instead of wondering if your messages were noticed, you can use texts to ensure they not only make it, but also get opened.

Text message open rates continue to stay well above average at 99%.

These strategies work well for anyone in the following business models:

  1. Independent retailers or distributors
  2. Independent consultants
  3. Independent sales reps
  4. Life/Accountability coaches

Up next, I’ll show you how businesses in the fitness world may also benefit from using a business SMS service.

Fitness Based Businesses Can Hold Clients Accountable

Gyms, coaches, personal trainers, and nutritionists also rely on clients sticking to their appointment times.

Using mass texts can certainly help here, but that’s not all they can do for your business.

This time, text messages can help you hold your client accountable well beyond keeping them to their appointment schedule.

Whether you’re asking clients to send you daily food logs or workout training results, the out-of-the-gym coaching that comes with text messages will help you keep your clients on track.

The more your customers commit to your recommendations, the faster they’ll see results, which will make them more likely to stick with your program. This will help you build loyal customers for life.

Businesses that can benefit from this extra perk include:

  1. Small gyms
  2. Class based fitness studios
  3. Personal trainers and athletic/fat loss coaches
  4. Nutritionists

If you’re a small business owner and your customers don’t need appointment reminders, you can still reap the rewards of using text message marketing as I’ll show you next.

Small Businesses Can Build Brand Loyalty

Businesses that don’t need appointment reminders or accountability nudges use text messages to help grow their profits.

This time, you’ll send your customers VIP deals using an exclusive discount code and text updates to drive awareness to your upcoming sales.

You can also send reminders when your sales are about to end to create a sense of urgency.

Plus, you can even use text updates to send weekly or monthly specials to your customers. These keep your customers in the loop and generate excitement to make  repeat purchases. We discussed exactly how to create brand loyalty using texts in this article.

All of these tactics work really well for the following businesses:

  1. Online retailers
  2. Brick and mortar stores
  3. Subscription based businesses
  4. Restaurants
  5. Cafes
  6. Coffee or tea shops
  7. Bars and kombucha shops

Start Using Text Message Marketing Today if You Want to Build a Loyal Following and Increase Conversions

No matter the size and scope of your business, if it falls within one of the categories I’ve listed today, you’re losing revenue by not using mass texts.

Start using text message marketing in addition to your overall marketing strategy and you’ll:

  1. Improve communication both internally with your employees and externally with your customers
  2. Lower your missed appointment rates
  3. Grow your business
  4. Hold clients accountable
  5. Drive awareness to your upcoming events
  6. Build brand loyalty

So if you’re ready to get started with a business SMS service, check out this page. After all, can your business really afford not to?

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9

If you don’t believe the latest attention-grabbing headlines touting that email is dead, we’re with you.

There’s no doubt email can be a smart outreach tool, but you may need to reconsider exactly where and how often you’re using it if your business isn’t having much success.

Since most people receive around 126 emails per day, it’s getting increasingly easier to be buried in never-checked inboxes and spam folders.

And if that wasn’t bad enough, customers are now starting to prefer that businesses stop emailing them so much. In fact, they actually prefer to be contacted via text instead, as we touched on in this article.

So does that mean you should overhaul your entire system ASAP?

Not exactly.

As you’ll see today, there are many instances where mass texts work better than emails — and a few times emails still work better than mass texts.

So let’s talk about how to maximize each method to see your business’ growth, engagement and profitability soar through the roof.

The Best Times to Use Mass Texts for Your Business

Text messages are a great way to reach people quickly.

They’re used by almost everyone, they’re hardly ever ignored and – in just a few characters – you can convey your message, sending it to all your subscribers within seconds.

Plus, thanks to their high open rate (around 98-99%), your recipients will have a much better chance of actually seeing your messages.

You can’t say that with email, which averages less than a 20% open rate.

But we didn’t just want to compare general open rates with you, so we found a few specific examples where mass texts work particularly well for customer engagement:

#1: Event awareness.

While you can’t cram a ton of information in your text, you can pique your subscriber’s interest with the few words you do use.

That’s what makes texts perfect for sending event awareness updates.

As soon as you send a text like this, your subscriber will receive an instant alert for one of your events. The best part is, it feels as if you’re personally inviting them.

Since texts provide a one-on-one, private communication channel, you’ll create a sense of exclusivity as well. All it takes is one strong call to action and a link to your event details page to make this text a go-to tactic to add to your events marketing strategy.

For those customers who RSVP on Facebook or your website, you can personalize the experience more by sending them reminders the day before and the day of your big event.

You can also send an awareness text that lets your subscribers know an email confirmation or ticket is on the way, which ensures both messages don’t go unnoticed.

#2: Event reminders.

As we just mentioned, anytime you send an event reminder, you’re better off sending it via text. Otherwise, you’ll run the risk of having your reminder buried under emails in a crowded inbox and not being opened in time.

Event reminder texts should be shorter than your original event text yet still include a link to more information. Think about using time-specific copy along the lines of:

  • “3 days left…”
  • “The countdown is on…”
  • “Our 24-hour flash sale starts now!”

The same gentle nudge that works well here can also be used to reduce your missed appointments rate.

#3: Appointment reminders.

Are you used to sending your appointment reminders via email?

How many times has a customer missed their appointment because they “didn’t get” your email or forgot to put it on their calendar?

If you’re dealing with a growing no-show rate, or you’d just like to reduce yours before it spirals out of hand, you need to consider an alternative way to send your reminders.

Instead of them hiding under an avalanche of email promotions, you’ll cut the line (so to speak) and bypass all that noise when you use texts.

Even if this is the only strategy you take away from this guide, you can rest assured knowing this simple step will greatly improve your customer service alone.

#4: Volunteer sign ups.

Whether you’re looking for parents to help out with your bake sale or people to pass out water at your 5k, you can use mass texts to reach out to a large group of potential volunteers at once.

And, since your texts will come across as a personal invite, you’ll also increase your chances of your subscribers signing up to take action.

Using the same strategy as your event awareness texts, take the time to craft a succinct message with a strong call to action and include a link for people to sign up.

Let your subscribers know that clicking that link will also lead them to more information about the event.

Then, as your event approaches, you can use mass texts to remind your volunteers of any final details they may need to know.

#5: Receipt confirmation.

How many times has a customer made it all the way to your store for a return, only to realize they forgot to bring their receipt?

What about customers who received an email receipt but can’t access it at your store in order to complete the return?

Having your customer come back a second time just for a return is a surefire way to agitate them. And when this happens, you can bet your customer service scores will take a hit.

Fortunately, you can get around this all too common service issue by sending your receipts via text instead of – or in addition to – using email or paper. Most POS systems let customers choose how they want to receive receipts, so you could add text as an option or let them verbally opt-in.

Follow this route and your customers can feel comfortable knowing they can pull up their receipt anytime, even if the WiFi signal isn’t so great or their dog ate their paper copy.

What about products that require an extra step to take after your customer’s initial purchase?

While you may be using email to deliver these instructions, you could also include a link to return instructions in your receipt text.

This helps reduce customer service issues and also helps your customer take the next step right away.

So as we’ve seen so far, your business is much better off using mass texts over emails in these five specific situations. But, before we go, we want to touch on two times you really need to use email instead.

Here’s When Email Trumps Texts

Mass texts are an amazing way to boost communication with your existing and potential customers… with the exception of these two types of messages:

#1: After hours communications.

Since texts are so personal, they’re better off sent during normal business hours only.

In the same way you wouldn’t call someone late at night, you shouldn’t send a text like that either.

Not everyone remembers to silence their phone at night.

And if you end up sending a message too late, you’ll increase your chances of disrupting your recipient and annoying them — especially if you don’t take time zones into consideration.

You never have to worry about this issue with email.

You can discreetly send your message after hours and your recipient can open it at their leisure.

#2: Complete event promotions and details.

According to SMS best practices, your texts should be limited to 160 characters or less.

While you can be strategic with this limit, there are times you won’t be able to fit everything in a single text.

That’s to be expected.

While you can pique interest or send RSVP reminders via text, detailed event information and/or promotional offer guidelines work better in email. You’ll have more space to share all the important parts of your message and make sure people are reading it while they are sitting down and have a little more time.

So when you add mass texts to your current email strategy — and tweak when and how you use both of them — your business will find success and greater customer satisfaction almost overnight.

Supplement Your Email Efforts with Mass Texts Today

Texts are the ideal method for actually getting your messages read by your audience and breaking through the saturated communication channel that is email.

So don’t fight the clutter — bypass it all when you start supplementing your email messages with mass texts.

Do this and you’ll never have to worry about a missed message ever again. That’s a win/win for both you and your customers.  

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9

Are you looking to give your marketing strategy an extra boost?

Have you tried using text messages to do this?

Texts are easy to use, have amazing engagement rates, and continue to grow in popularity for businesses. They can also help you build brand loyalty with your new and existing customers.

Getting started takes almost zero effort, even if you lack experience.

In this guide, I’ll share the exact blueprint you need to create a successful SMS marketing campaign — including 5 do’s and don’ts to keep in mind to increase your chances of connecting with your audience.

By the time you’re done reading this, you’ll have everything you need to hit your next marketing campaign out of the park and get closer to reaching your core business goals.

Here’s how to start:

Step 1: Align Your Goals & Set New Ones

Text message marketing should be treated like any other channel. That means your specific goals should align with your core business goals.

What are you trying to reach this year?

What milestones do you hope to achieve for this quarter?

Do you have one primary focus or a few targets you’re trying to hit?

Instead of creating a separate silo for texts to fall under, ask yourself: How can I use text messages to help me reach my business goals?

To answer that, write out your goals and keep them handy. If you have more than one, consider how texts could support each goal and then prioritize each of them.

Figure out a plan to use text messages to reach these existing goals before creating new ones for your SMS marketing campaign. Then, set targets for your text messages to hit those goals.

So, for example, if your overarching goal is to grow your customer base, you can do so using text message marketing.

A more fine-tuned, text-specific goal would be to drive 100 new text subscribers to your website in 90 days.

With this larger goal in mind and your specific SMS marketing campaign goal in-sync, you’re ready to break down this figure into smaller goals to achieve over the course of those 90 days.

In this example, the benchmark to hit each month is:

  • ~35 new customers in Month 1
  • ~35 new customers in Month 2
  • ~30 new customers in Month 3

Now that you have a better idea of the targets to hit, you can then determine how you’re going to get your customers to that point. Luckily, this happens to be our next step.

Step 2: Decide On Your Call to Action

When it comes to deciding a call to action, think in terms of: What action do I want my customers to take to help me reach my goal?

Using our previous scenario, if you want to add 100 customers to your tribe using text messages, come up with different ways to drive traffic to your subscriber sign up.

A good way to do this is to use a call to action like “Sign Up for Text Alerts” on prominent places such as your website, social media posts, online banners, and other key areas.

This CTA should be paired with an enticing and irresistible offer so potential subscribers are motivated enough to follow your suggested action.

Step 3: Create an Irresistible Offer That’s Worth Acting On

Text messages are a very personal form of communication, and they should be treated as such.

In the same way you wouldn’t text your friends or family members anything spammy, you must do the same for your subscribers.

You also shouldn’t use the same ol’ promotions with text messages.

For example, if free shipping is standard, and you’re advertising it as a reward for signing up for your text alerts, don’t be surprised if your customers ignore your request.

Give your potential subscribers a more valuable offer, say a friends and family price or 40% discount, and you’ll instantly grab their attention.

First-purchase incentives this high are a surefire way to drive customers to your list and eventually to your site for the sale.

You can also use this same strategy for your existing text subscriber base.

This time, you have two options:

  1. Send one discount via text message to your customers who have been active and loyal.
  2. Send another text to those who need a revival, like a We Miss You text discount, to bring them back.

By doing this, you’ll build brand loyalty and nudge your sleeper customers back into existence.

So your next step is to come up with an irresistible offer that will actually motivate your customers to take action.

Once you have that, you can move on to step 4: creating your delivery schedule.

Step 4: Map Out a Delivery Schedule

Text messages are fast so you need to map out a delivery schedule that keeps up.

Each reply should be set up in advance and properly planned so the right people receive the right message.

Spend time sketching out this conversation map on paper or in a digital doc so you understand how your customer’s text journey will unfold.

To keep things simple for them, include only one call to action in each text. Anything more and your customers won’t bother taking any action.

This is why it’s so important to narrow down your call to action, like you did in step 2.

Testing your campaign’s flow is also another crucial step you don’t want to skip.

Step 5: Test Your Campaign

Before your customers take the plunge, you and your team should test your text campaigns to ensure there are no hiccups along the way.

Take the same actions your customers will and don’t just call it a day once you receive and open the texts.

Don’t forget to test that your links are working properly before you launch anything.

If your tests pass inspection, you can then launch your campaign.

Step 6: Launch Your Campaign & Measure Its Performance

Now that the technical side of your SMS marketing campaign is all set, you can finally hit the publish button.

From here, decide which metrics you’ll use to gauge the success of your campaign’s performance.

Using our original example of increasing your subscriber base by ~35 customers each month, the biggest metric to pay attention to would be your subscriber growth rate.

How many customers are you adding each day?

Each week?

You’ll also want to see if your new subscribers have taken any action since subscribing. So the next two metrics to watch for are your open and click through rates.

And did they clink the link inside?

Getting your customers to subscribe to your list is your first priority, but you also need them to take action if you want a successful campaign.

So determine which metrics you’ll be watching here. When you monitor your metrics consistently, you’ll know how to optimize them for maximum effectiveness.

Which leads us right into our final step…

Step 7: Continue to Optimize

Successful marketing campaigns are never switched to autopilot; they are consistently fine-tuned to build upon what’s working and get rid of anything that’s failing.

Text messages are no different.

Keep an eye on your important metrics (growth and click through rates to start) and track the performance of your campaign every step of the way.

Find out what’s doing well and what needs to be tweaked, then make those necessary adjustments and monitor the results.

Keep brainstorming ideas for how you can improve your campaign’s performance based on these stats.

With the basics of text message marketing under your belt, let’s talk about more advanced tips to give your campaign the edge it needs to thrive.

5 Best Practices to Keep in Mind with SMS Marketing

Consider this list your official do’s and don’ts of creating a successful SMS marketing strategy:

  1. Segment your list. Segmenting your list ensures the right customers see the right messages.

It’s also going to help improve your open and engagement rates, so it’s worth your time to start organizing your list right from the start.

Think about groups for repeat buyers, browsers who haven’t made a purchase yet, those already on your email list, etc.

  1. Personalization is crucial. Since texts are so personal, personalization is a key ingredient to a successful SMS campaign.

Make sure you have all the important information you need — name, birthday, etc. — to customize the experience for your subscribers.

Remember: people buy from people and brands they like and trust so do your best to treat each subscriber like a personal acquaintance and not like any ol’ number on your list.

  1. Timing is everything. To get your timing method right, experiment and work on customizing your text delivery times.

Generally, sign up texts should trigger responses immediately while update texts should be sent out the same time each week.

Always keep your texts within normal business hours so you don’t bother your subscribers during their down time.

  1. Don’t use long URLs. Chop down any URLs in your texts to more manageable bites so they’re not overwhelming to read or take up half your text message space.

You can find a free a URL shortening tool here. Your subscribers will thank you.

  1. Don’t overuse this channel. As with email or any other marketing method, you should not overuse or bombard your customers with text messages.

Rather, you need to keep thinking about how to build and foster a better relationship with them.

Send too many texts each week and you’ll quickly lose their trust and attention.

On the flipside, if you don’t send enough texts, your subscribers will forget who you are altogether.

So when your customers sign up for your list, include a quick survey on how often they’d like to hear from you in your thank you reply. This will help guide you towards striking the right balance with your base.

Create Your First SMS Marketing Campaign Today

Using this exact blueprint, you’ll have everything you need to create your first, successful SMS marketing campaign in no time.

If you haven’t already, sign up with a reliable SMS service to get the ball rolling today.

From there, simply follow the steps in today’s guide, while keeping our 5 expert do’s and don’ts in mind, and you’ll quickly build an SMS campaign worth humble bragging about.

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Are you tired of hearing from parents that they never received your messages?

If you’ve been struggling to find the best way to communicate with the parents and teachers at your school, you’re not alone.

With so many different types of communication options available, it can be tough to determine which one is best to use.

Should you email your teachers and parents?

Or should you reach out via social media?

This also begs the question: What’s actually the best way to stay in touch?

The truth is, there are several different ways to communicate with parents and faculty, and they each serve a different purpose.

If you’re not using the right communication channels, it’s no wonder your messages aren’t getting through.

Here’s the good news: Today’s article will cover all the best communication channels to use at your school. And we’ll even talk about when you should use them for maximum effectiveness.

Don’t struggle with staying in touch; start improving your school’s communication starting today.

Let’s talk about the right platforms your school should be using to get the ball rolling.

Find the Right Communication Platform

Instead of trying to use every communication method possible, fine tune your approach and keep these tips in mind.

#1: Longer Messages Should Be Sent Via Email

For many schools, the go-to and preferred communication method is usually email, and it’s easy to see why.

Most people know how to send and receive emails, they’re pretty inexpensive to use, and they leave a nice electronic paper trail of messages that can be referred back to if needed.

The problem is that the average person receives over 100+ emails every single day. That means any messages you send must compete with all of those just to capture your recipient’s attention.

You may have experienced this yourself when parents and faculty complain about not receiving your emails. Despite the fact that you sent them, only a handful of recipients seem to actually get them.

It’s not that your emails didn’t go through. Rather, it’s that your emails didn’t stand out enough in your recipient’s cluttered inbox.

Since this is such a growing problem for teachers and parents these days, it’s essential that you reconsider how much you’re using this method of communication.

Ideally, you should limit your email usage to longer, more detailed messages only. Think: messages you’d want (or need) a record of or a paper trail to refer back to if necessary.

Examples of these types of emails could be like a quarterly update on a child’s performance or areas that need further discussion from a teacher.

You should use one of the other communication methods on our list for all your other messages, as we’ll see next.

#2: Use an SMS Messaging Service for Quick Updates & Private Chats

Text messages may not have been your first go-to when it comes to communicating with parents and other faculty, but it’s one method you should reconsider and start using more often.

Mass texts are great for quickly getting your messages and important updates out to a small or large group of parents or coworkers.

You could send texts to parents signing up to chaperone the next field trip or a group of coworkers interested in decorating for your annual fundraiser.

And, just like with email, texts are easy to use and affordable.

Most of us are already glued to our phone and are pretty comfortable texting friends and family, so the learning curve is almost non-existent.

As for costs, many SMS messaging services are cheaper to use than emails. Your school won’t incur too much of an investment to get started and may actually save money in the long run.

On top of that, text messages bypass overflowing email inboxes and busy social feeds.

So instead of competing for attention, your messages will be the only ones to stand out.

This benefit is especially important when you’re trying to communicate important and urgent messages.

With a 99% open rate, you’ll never have to worry if your parents or coworkers saw your message again.

Keep in mind, to get these types of benefits, you can’t just start texting parents from your personal phone plan.

Instead, your school should invest in an affordable SMS service.

This type of service gives you the ability to segment your subscriber list so you can tailor your messages to the right parents and coworkers.

You’ll be able to send general group messages as well as private ones if you need. You can also create new groups at will.

If only a fraction of your parents volunteered for your upcoming class trip, for example, you can send only those subscribers important updates instead of bombarding every parent on your list.

By doing this, you’ll ensure that your messages are read by the right people and not overlooked.

You can also set up and send reminder texts ahead of time using an SMS messaging service. This is something your personal phone plan cannot offer.

With this feature, you’ll be able to knock out all of your reminder messages at once by scheduling their deliveries ahead of time.

When your event rolls around and you’re swamped with things to do, you can relax knowing that your friendly reminder nudges are taken care of.

This type of automation will save you time and headaches in both the short and long term.

You’ll also have deliverability reports that show you if a parent received your message so there’s no more wondering if it really went through.

Now, you may be thinking, Why can’t I just use social media to do this instead?

I’ll discuss the answer to this question next.

#3: Event Details Belong on Social Media

Social media is another easy and affordable communication method for your school.

But before you decide to go the social media-only route, consider these two questions:

  1. When was the last time you posted to social media?
  2. How did it go? (i.e., What was your response rate?)=

Chances are, the answers to those questions are: It’s been awhile and not very good.

This is a common problem many schools face.

With algorithms that are constantly changing and already crowded social feeds, it’s a huge challenge to get your social posts noticed. And it’s an even bigger hurdle to get people to actually engage with them.

Plus, if you’re not posting regularly (which many schools have trouble doing), you’ll be starting from scratch each time you have to dust off the virtual cobwebs.

So does this mean you should stop using social media altogether?

Not exactly.

There is a time and place where it shines: your school’s social events.

Since social media already has a social element to it, it becomes the ideal place to broadcast your event details.

Each time you have an event at your school, create an event page on Facebook with all the details and start posting updates each week leading up to the event.

You can and should also do this on your website. But when it comes to people asking questions or interacting pre-event, social media should be the place to go.

Take the attendance rate of your school’s events to the next level by combining social media and an SMS messaging service.

Send text updates with a link to your event page to your subscribers to really drum up awareness and excitement.

You can even use automated reminders to ensure that your parents and faculty know the date is fast approaching, which is something you can’t do with social media.

Now that you have a better idea of which communication methods are going to give you the best results — and you know when to use each one — you’re ready to move to the next step: setting the communication standard for your school.

Set the Communication Standard

Create a communication standard that everyone on your team can follow and you’ll have a streamlined system that parents and faculty can depend on.

This should be a simple, one page document that outlines which methods of communication to use and when.

Taking our examples from today, that would look like:

  1. Use emails for longer messages you may need to refer back to later
  2. For shorter, urgent, and other time-sensitive updates, use text messages
  3. And for event details, create an event page on Facebook

For each category, set a few general ground rules (i.e., keep your texts short, use only one call-to-action, don’t send messages after 5 pm, etc.) so everyone is on the same page here.

It’s also a good idea to make another version of this document to give to parents so they also have an understanding of which method to expect and when.

By setting a standard communication protocol, you’ll drastically cut down on the communication breakdowns at your school.

And, by formally laying out which methods to use and when, you’ll also eliminate confusion and the chances of your messages going unnoticed.

Improve Your School’s Communication Standard Today

Ready to start improving your school’s communication methods?

To get started, find an affordable SMS service and then work on creating a universal communication protocol that both your parents and faculty can adhere to.

Remember that longer messages should be kept to emails while event details are best left on social media sites.

Everything in between should go through individual texts or mass texts. Don’t forget to create smaller sub-groups of recipients so you’re not bombarding all of the parents on your list with information only a few need.

Tackle these items and you’ll quickly see a noticeable improvement in your school’s communication — for very little effort on your end.

 

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