All successful people take risks in their life

There is no growth where there is no risk

Entrepreneurial ventures, by nature, are risky

“The biggest risk is not taking any risk… In a world that’s changing really quickly, the only strategy that is guaranteed to fail is not taking risks.”

-Mark Zuckerberg

So how do you overcome your fear of risk?

It is natural to be afraid or risk

Here are two things you can do to overcome this fear:

1) See your risks as INVESTMENTS

Instead of just looking at what you could potentially lose, look at what you can GAIN from your risk

Keep your eyes on the prize instead of looking around at all the potential problems

2) Take risks, not gambles

There is a HUGE difference between taking risks and gambling

It makes me cringe when I watch Shark Tank and see people who have three mortgages out on their house because they were “all in”

Successful people take CALCULATED risks

They don’t risk TOO much, and they don’t risk it until they have done the calculations and the research to see back up that their investment will pay off

What risks do you need to take in your business, that you have been too afraid to take up until now?

 

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9

SMS-marketing-papa-johns

Is SMS marketing illegal?

With headlines about the lawsuits pertaining to the use of mass text alerts by both Papa John’s and Grubhub in the news, you may be wondering what this means for your business SMS strategy.

In this guide, we’ll be going over the wrongdoings each company made, as well as sharing the top lessons you can take away so you don’t make the same mistakes.

And with the GDPR in full swing, it’s only a matter of time before text message privacy is scrutinized even further, which is why it pays to be proactive here.

Let’s begin by discussing what Papa John’s did wrong first.

Learn From Papa John’s Troubles With SMS Marketing

Just five years ago, Papa John’s legal team settled a class action lawsuit over their illegal text message marketing strategy.

So what made their plan illegal?

Over 200,000 customers claimed Papa John’s team sent messages they never consented to receive.

This is equivalent to sending your customers spam, which is why it’s not legal.

Because of this, Papa John’s was forced to pay 220,000 customers a total of $11 million, which doesn’t include the close to $3 million in free pizza vouchers or the extra $2.45 million in legal fees.

Instead of learning their lesson, the national pizza chain continued to cross the legal boundaries with their SMS marketing.

In March 2017, a California man sued Papa John’s for sending him unwanted text messages even after he opted out.

This is why you must explicitly explain what your customers are signing up for when they opt-in to your mass texts.

And if they decide to jump off your list, that’s okay. By law, you have to let them.

Otherwise, you could face the same legal repercussions.

SMS-marketing-grubhub

Don’t Make Grubhub’s SMS Marketing Mistake Either

Grubhub made an even bigger mistake with their SMS marketing in 2016 and were also sued as a result.

This time, Grubhub’s team sent unwanted messages to their customers.

While this seems similar to Papa John’s transgressions, Grubhub took their strategy a step further by sharing advertisements from other companies, meaning customers’ information was shared with third parties without their consent.

This is a serious violation of the TCPA.

The Telephone Consumer Protection Act (TCPA) spells out the laws relating to commercial text messaging in the United States, which includes ensuring that businesses clearly disclose what they plan to use your number for.

Victoria Flores, the woman suing Grubhub, also claims these unwanted text messages also cost her per message, as well as wear and tear of her phone and battery life.  

As you can see from this example, without proper consent from your customers, you could get hit with these same penalties and legal fees.

And these aren’t the only lessons you can learn from these companies with regards to sending mass text alerts.

The Top 4 Lessons You Can Take Away Here

By understanding where Papa John’s and Grubhub went wrong, you’ll know the exact mistakes to avoid, starting with this one:

#1: Understand Who is Really At Risk Here

Papa John’s hired a text message marketing company called OnTime4U after they promised to increase the chain’s national profits.

In their defense, Papa John’s claims that since these texts were sent by a third-party vendor, OnTime4U, Papa John’s should not be to blame, according to their statements in court in 2010.

Unfortunately, this is not the case since OnTime4U was sending texts on behalf of Papa John’s.

It was Papa John’s responsibility to perform their due diligence and see what kind of SMS marketing campaigns this agency had in mind for them, which it seems they failed to do.

The lesson here is was made pretty clear.

If you decide to go with a third-party provider for your SMS marketing services, do your homework and make sure they are legitimate and don’t have a plan to spam your customers.

It’s also crucial you don’t take what text message marketing companies tell you at face value — research their concepts and strategies to guarantee they’re not breaking any laws in your company’s name.

Because, at the end of the day, your company is going to be the one held responsible, not theirs.

Another must-tackle item is:

#2: Understand How SMS Marketing Technology Works

Plaintiffs in the Papa John’s case also claim they were sometimes sent more than a dozen text messages in a row.

Even worse, many were sent in the middle of the night when their customers were trying to sleep!

Problems like these show a total lack of concern for customers.

Rather than considering time zones and the appropriate times to text people, Papa John’s simply delivered their messages just to get as many out as they could.

Whether the team knew or not, it was their responsibility to ensure their messages were delivered within a reasonable timeframe, which they did not do.

Learn from this mistake and make sure you know when your messages are being sent out, even if you use a third-party vendor to deliver yours.

It’s essential to keep mass text alerts within reasonable time frames and don’t bombard your customers with too many messages at once.

Ignore these bits of advice and you may also wind up with a multimillion dollar lawsuit on your hands just like Papa John’s.

That’s why it also pays to:

#3: Always Err on the Side of Consent

While this point was mentioned earlier, it’s so important it’s worth discussing in greater detail.

One of the violations that make cases against both Grubhub and Papa John’s so severe is the fact that neither obtained proper consent from their customers.

This is still a current problem today as you may have seen with the Global Data Protection Regulation, or GDPR as it’s known.

Getting consent to send your mass texts is not the same as simply obtaining a customer’s phone number.

Both Grubhub and Papa John’s made the mistake of assuming every phone number taken from an order was enough to prove these people also wanted to receive their marketing text messages.

As we know, that’s just not the case.

Even if you have a customer’s or client’s phone number, this doesn’t mean they want to receive text message ads from you.

Both companies could have saved themselves headaches and several millions of dollars had they simply erred on the side of consent.

To avoid this blunder, you must not only obtain consent to send text messages to the phone numbers you collect, you must also clearly explain where their information is going and what you plan to do with it.

If it’s not clear yet, err on the side of consent every single time and never assume someone wants to receive your SMS marketing.

And finally, you don’t want to get caught making the mistake of only being sales-focused at the expense of your subscribers.

#4: Put Your Customers Before Sales

Papa John’s hired their SMS marketing vendor (OnTime4U) because they wanted to quickly increase profits at the pizza chain’s franchises.

But, in doing so, they failed to put their customers first and used aggressive sales tactics that resulted in many more unhappy customers.

Not only will this hurt Papa John’s revenue in the short term, they also took a big hit in the long run and never came close to hitting their revenue targets.

Even worse, this debacle hurt the pizza chain’s brand reputation and set their marketing team back years.

All it takes is a few simple SMS marketing decisions to impact your business in its current and future state.

 

SMS-marketing-mistakes

By deciding to hand over a list of customer phone numbers to a third-party vendor without asking for customer consent, Papa John’s made the decision to put profits over people and it cost them a small fortune and their customer’s trust, something they may never fully recover from.

Get-rich-quick strategies are typically a recipe for disaster and expensive lessons for companies to learn. It’s surprising to many that a company as big as Papa John’s so obviously ignored the law in favor of profit.

As with every marketing decision you make, it’s important to think about what your clients and customers want, not just about sales.

Putting sales before your customers is a surefire way to quickly lose them and not make many future sales.

Avoid These Same Troubles With SMS Marketing

While the concepts we talked about today should be second-nature, even companies as big and popular as Papa John’s and Grubhub still make these costly mistakes.

But, after reading this guide, you won’t do the same, right?

Rather than putting your company at risk, make sure your SMS marketing tactics are legal and ethical — and always put your customer first.

You shouldn’t bombard your customers with unsolicited messages or continue sending mass text alerts if they’ve opted out from your subscriber list.

By practicing these lessons when it comes to your SMS strategy, you’ll both keep your company protected and your customers happy.

 

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9

marketing-sms-ROI

How do you measure whether your marketing SMS plan is generating a positive ROI?

If you’ve recently launched your own SMS marketing campaign — or need to prove to your boss your current one is working — you’ll need a comprehensive way to track your efforts and success.

The good news is there are just as many key performance indicators (KPIs) with mass texts as there are with any other marketing platform like email or social media outreach.

Even though mass texts are a single text message sent from an organization to a large group of subscribers, you can track metrics for individuals, specific offers, then the entirety of your campaigns, and much more.

And with the help of this guide, you’ll learn the specific metrics to track so you can accurately gauge your hard work and make the necessary adjustments to improve things going forward.

8 KPIs to Track and Measure ROI of Your Marketing SMS Plan

You may be able to find several of these metrics in your business SMS dashboard, but others will need to be calculated or added to a spreadsheet to keep track of.

So when it comes to your marketing SMS plan, pay close attention to these top key performance indicators specifically:

#1: Opt-Ins

Your opt-in rate is a figure that measures how many new subscribers you gain each month.

As with many marketing metrics, with the exception of your opt-out rate, growth is your focus here.

Looking at your monthly opt-in average, you can quickly gauge whether you need to increase your marketing efforts or improve what you’re already doing.

If you’re seeing steady growth here, you’ll know the top part of your funnel, which is where you’re generating leads, is working efficiently.

And if your opt-in rate isn’t so great, consider this the first area to tackle before moving on.

Think about how you can encourage customers to sign up for your mass texts by answering the question: What’s in it for them?

With a good offer like a discount code or free item, you’ll see an uptick in opt-ins. And if you don’t see new opt-ins, your incentive isn’t that enticing.

Try to create monthly opt-in goals to measure this so you can hit your total subscriber benchmark, which happens to be the next metric you should be watching.

#2: Total Subscribers

As the name suggests, your entire SMS subscriber list falls under the metric of total subscribers.

So instead of only measuring how many people are joining your list each month, this tracks the total number of subscribers, both new and existing, from month-to-month.

marketing-sms-subscribers

Your total subscribers’ number should be growing as steadily as your opt-in rate (and will fall according to your opt-out rate).

For more tips on growing your subscriber list, be sure to check out this guide when you’re done reading this one.

When you record your total subscriber number each month, you can then plug it in to calculate this next important metric.

#3: Growth Rate

While your opt-in rate looks at how many new subscribers are added each month, the growth rate gives you an overall picture of how your list is doing from month-to-month.

It also shows you if you’re consistently adding new subscribers and growing.

Since your growth rate is known as the health of your list, you’ll need to find this number in order to learn how your SMS marketing campaigns are performing.

And to get that figure, your first step is to add your monthly total subscribers to an Excel or Google Sheet.

From there you can then calculate the CAGR, or compound annual growth, manually or using a calculator.

This gives you a solid benchmark for growth rate to compare how well your SMS marketing efforts are hitting your and your team’s targets.

In addition to adding new subscribers and paying attention to those figures, you should also be mindful of this next metric.

#4: Opt-Outs

Getting people to sign up for your mass text alerts is only the first step.

The second is trying your best to keep your subscribers there, which is easier said than done.

To see if people are really interested in what you have to say, check out your opt-out rate, which measures how many subscribers change their mind and leave your list.

If you notice a high opt-out rate, your subscribers aren’t as engaged as they could be. Otherwise, they would have stayed.

To improve this situation, make sure you’re keeping these 6 SMS guidelines in mind before your subscriber numbers plummet on a downward spiral.

One way your list can go south is with a high number of undeliverables.

#5: Deliverability Rates

Your delivery rates can be found under your deliverability report.

This important metric also gives you a peek into the health of your list.

If dozens of texts keep getting kicked back, your list needs major work.

So first, consider how you’re collecting your subscribers’ phone numbers.

Are people handwriting them in at a trade show booth for your employees to enter into your subscriber list later on?

Or do they sign up online via your website?

If handwriting and transfers are the issue, try using an electronic method such as a tablet sign-in.

And if a plethora of fake numbers come in through your opt-in offers, add an extra layer or “gate”, so to speak, to discourage people from entering phony contact information.

Using a text like, “Text 0627 to claim your free offer,” you can ensure that new person is using a working phone number that can be recorded as is, rather than being input incorrectly from a potential customer or someone from your team.

When you combine your deliverability reports with your opt-in sources, or this next metric, you’ll have a better handle on where the disconnect is with those numbers that don’t work.

#6: Opt-In Sources

Your opt-in sources metric is just as straightforward as it sounds: it’s where your subscriber phone numbers are coming from.

But this metric holds more powerful secrets than the simple nature its name implies.

See, this metric in particular can give you a better understanding of where your efforts are working and help you identify when they’re not so you can adjust accordingly.

Do you have a huge number of subscribers coming from Facebook?

Or do you capture more people on your website?

Find the source with the highest traffic and try to replicate those strategies elsewhere, such as tweaking your call to action or opt-in offer, to improve all of your referral sources.

Your opt-in sources can also help you come up with this next figure.

#7: Conversion Rate

Your conversion rate is simply how many subscribers actually took action, or converted, from your mass text alerts.

While this number requires a bit more work to calculate, the effort is certainly worth the intel you’ll gain.

To be able to track this metric, you need to assign things like discount or referral codes to your texts and encourage your customers to use them so you see where people who take action come from.

You can also ask your customers in the usual How did you hear about us? fashion to find out if your mass texts are driving people to take action.

High conversion rates mean your subscribers are both engaged and active, two things you want to show off.

It also pays to focus on this final figure.

#8: Cost Per Acquisition

Anytime you’re talking ROI and marketing, inevitably the cost per acquisition, or CPA, is going to come up.

Your cost per acquisition, or the amount of money it takes to acquire one new subscriber, should be a number you have handy.

marketing-sms-acquisition

So consider how much your team has spent on its SMS marketing efforts in relation to how much revenue you’ve generated from your campaigns.

This is where those tracking codes from the previous metric can be clutch.

With these, you can directly tie your efforts to a specific action, such as a sale using a discount code.

Do this and you’ll be able to prove your SMS marketing efforts yield a positive ROI.

And if they don’t yet, start back at the first metric on this list and work your way through all eight to improve your strategy and turn things around.

You’ll earn that solid ROI you’ll be proud of in no time.

Track Your Marketing SMS Efforts Today

As with any marketing platform, you should be tracking your efforts to see if your hard work is paying off.

But this is especially important when it comes to using a new medium such as mass texts alerts.

If you or your boss need to see whether your marketing SMS plan returns a positive ROI, or is at least heading in that direction, these eight metrics will show you everything you need to know.

Start tracking your SMS marketing today using a reliable business SMS service that offers most of these tracking options and you’ll have less work to do calculating them yourself!

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9

Whether or not you are successful in life is directly related to your mindset

All successful people know that what’s going on outside them is a direct reflection of their mindset.

Have you ever noticed that some people just magically seem to be successful at everything they do?

This isn’t magic, it isn’t luck

It’s directly related to their mindset.

So if you want to be more successful, you need to work on your mindset.

Here’s a good place to being – We’ve put together 6 Ways that successful people think differently than unsuccessful people.

 

1) Successful people are committed to being successful, unsuccessful people want to be successful

 

2) Successful people think “I create my life,” unsuccessful people think “Life happens to me”

 

3) Successful people focus on OPPORTUNITIES, unsuccessful people focus on OBSTACLES

 

4) Successful people ADMIRE other successful people, unsuccessful people RESENT successful people

 

5) Successful people have a POSITIVE mindset, unsuccessful people have a NEGATIVE mindset

 

6) Successful people act in spite of fear, unsuccessful people stop because of fear

 

 

Which of these areas do you personally need to work on? Do you find yourself getting sucked into some of the “unsuccessful” mindsets?

 

 

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9

text-blast-musicians-concert-hall

Are your shows and events nowhere close to selling out?

Despite having a loyal following, if your fans don’t show up for your gigs, you as a musician stand to lose a lot of money and added exposure.

That’s because shows aren’t just where you get to play your music for fans; they’re also where you make most of your income.

Without a packed house, you’ll miss out on all the revenue tied to selling merchandise like t-shirts and actual copies of your CD without the middleman cut in profits.

You’ll also make less in incentives offered by venues, like earning a percentage of the total bar sales.

Translation: If you don’t bring as many fans to your shows as possible, it’s almost impossible to make a decent living as a musician.

So what’s the best way artists can connect with their fans and increase sales? By using mass texts and text blasts.

With these, you can bypass crowded email inboxes and social media algorithms that constantly change to connect on a deeper level with your fans and build a loyal community around them.

You can also use them to drive traffic to your upcoming shows.

And, as we’ll touch on in this guide, they can also be helpful for re-engaging fans who’ve gone MIA.

But to get started with texts blasts, you need to create a subscriber list first.

How to Build Your Text Blast Subscriber List

In the same way, access to stream music has changed, so has the idea of connecting with your fan base.

While you may have millions of followers on social media, this doesn’t guarantee a packed house or sold-out merchandise each month.

So instead of relying on social media to drive traffic, it pays to start building your text message subscriber list.

To start building your list, begin collecting your fan’s phone numbers, and obtaining consent to message them, on your website and at your live shows and meet-and-greets.

text-blast-music-festival

Slowly but surely you’ll turn a handful of names and phone numbers into a loyal community you can stay in touch with.

And you should touch base consistently to keep your fans engaged and excited for what’s to come.

While starting your list and staying in touch with your subscribers is the first step to using a business SMS to pack the house, what happens if you need to take a creative break, hiatus, or go weeks without a gig booked?

You don’t want to take the radio silence approach and stop interactions with your fans.

Instead, you’ll want to use these text blast strategies to keep subscribers eager and engaged.

Re-Engage Sleepy Fans Using These 5 Text Blast Ideas

Instead of always looking for new subscribers, it’s smarter to re-engage the fans you already have.

After all, at one point they showed you how much they enjoyed your music (i.e., by signing up for your subscriber list), so why not give them a good reason to come back?

These tips will help you grab and keep their attention:

#1: Start with a Reintroduction Text

Every few weeks, you should clean up your subscriber list to ensure you’re only sending messages to fans who are really interested in your music.

By weeding people out, you’ll create a targeted list filled with fans who actually want to be engaged with your messages, which only helps you build a community of devoted fans.

To do this, send a reintroduction text blast every few weeks to any fans who haven’t opened your text messages in a while.

You can sweeten the incentive for them to take further action by offering a discount, like a free song download or 10% off tickets to your upcoming show if they buy two.

Do this and you’ll wake up fans who’ve disappeared fast.

And if you lose a few along the way, that’s okay too; you don’t want people who aren’t really engaged to stay on your subscriber list and mess up your open rates.

Another good idea is drumming up excitement with a fun giveaway.

#2: Host a Text-Only Giveaway

If you really want to capture your dormant fans’ attention, you may have to up the ante with a good ol’ fashioned giveaway.

Do you have merchandise, tickets to your next event, or a collectible you can share with these subscribers to entice them to return?

By hosting a text-only giveaway with your subscribers and publicizing it on your social media pages, your fans will share this info with those who may not even be on your list.

Simply add a few rules for all who wish to enter, such as sharing the giveaway via social media or entering the contest by opting into your list, and you’ll be amazed by all who respond.

But you don’t have to only resort to giving away free stuff to keep your fans interested.

Your real supporters want insider information about what’s next on your horizon. And this next tip will show you how to deliver.

#3: Share Your Latest Tracks Before They Officially Launch

Another solid strategy to re-engage your sleepy fans is to send them a snippet or full-length preview of your latest track in a text blast.

Your new songs — and the feeling of being part of an exclusive club — will reignite the interest of even the most inactive fans.

text-blast-music-alert

You may also be able to spread your reach further if they decide to share your new track with their friends and family.

Speaking of that, if you really want to raise awareness and engagement with your mass texts, give one lucky fan the chance to win the ultimate VIP experience and it may change both your lives.

#4: Offer Sleepy Fans the Chance to Visit Your Studio

Who wouldn’t want the chance to experience behind-the-scenes magic as their favorite performer works on new material?

While you know for certain superfans would do almost anything for this opportunity, this strategy may also wake up sleepy fans who fell off the bandwagon.

With this impossible-to-pass-up offer, you’ll have more fans opting into your subscriber list and engaging with your messages in no time.

This same happens when you use this last text blast strategy on our list.

#5: Ask Your Fans for Their Opinion

Sometimes your quiet fans just want to be heard.

Voter surveys are a non-invasive way for you to hear what they have to say using your text message channel.

To do this, send your sleepy fans a text with a link to a short survey or voting poll at the end of the message. Think of questions like where you should hold your next show or names for your next remix.

When you receive the answers, make sure to share them with your subscribers so they know their opinions are really being heard and matter.

Follow these tips and you’ll wake your fans right up with very little effort on your end.

Re-Engage Your Fans Using Text Blasts Today

If you’re having trouble packing venues and selling out merchandise, it may be time to consider using a different approach: text blasts.

Mass texts allow you to keep in touch, build a community of loyal fans, re-engage quiet ones, and drive people to your shows.

To get started, all you need is a reliable business SMS service capable of handling as many superfans as you dream of having.

Start your text blast list and you’ll be able to grow your brand and spread your music to more fans all over the world.

Learn more about the features and benefits of our online sms service and sign up for a free trial account today!

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9

How to Run An Effective LuLaRoe Live Sale

Live sales are now the lifeblood of LuLaRoe. If you aren’t doing live sales, and are still relying mainly on album sales for your LLR business, the retailers we have talked to strongly recommend that you start doing live sales.

We’ve talked to some of the most successful retailers, and put together what we think are the most important things to keep in mind when running a live sale.

 

How often should you go live?

This can vary from person to person. If you only have 50 customers, it might overwhelm them a bit to go live every night. But if you have 5,000 customers, every night might be appropriate.

You want to go live often enough to actually make money (these sales are going to be your primary money-makers), but not so often that your customers stop showing up. Usually the number is between twice per week and four times per week.

However many times you decide to go live weekly, we can say without hesitation to make sure you are consistent. Retailers with the best results go live on the same day at the same time each week. Your customers start to be able to set aside that particular time and know that you will be there.

 

How do you get people to show up at your live sales?

When you go live, it is extremely important that people actually show up at your live sale. You should use every single method you can think of to let people know (or just remind them) that you are going live.

You should definitely send out an email, you definitely post in your Facebook group.

We would be remiss though if we didn’t mention our own product (Mobile Text Alerts) as a way to notify your customers via Facebook, Twitter, Email, Facebook Messenger, and most importantly, texting.

95% of people read text messages within 10 minutes of receiving it, so texting is a great way to get people to your live sales.

 

Do you need special equipment?

Good equipment is important to good live sales. Some people think that the quality of your live sale doesn’t matter. Either people will buy, or people won’t buy. But from our experience, the better quality your live sale is, the more people will want to watch it.

Why is this? Because people watch your live sale not just to buy, they want a good experience during your sale. Good live sales are enjoyable and pleasant to watch. People enjoy watching well made things.

With that said, don’t go out your first live sale and spend $1,000 on video equipment. Start small. You can run a live sale with nothing more than an iPhone.

Improve one aspect of your live sale at a time. Maybe for your next live sale, try and improve the lighting, then for the next live sale try and improve the video quality, etc.

Listen to feedback from your viewers. Do they have any complaints (ex: “It is too dark,” “we can’t hear you well,” etc)?

Make your sale a little better each time, and eventually it will be at the quality that you want it.

 

What equipment should you use?

With all that said – What are the best tools to use for your live sale?

Camera
Actually a vast majority of retailers don’t use special cameras. In fact of all the retailers we interviewed, none of them used a camera other than their iPhone camera.

The iPhone camera is a wonderful camera, and it makes it the simplest for sharing to Facebook.

Although you don’t need a special camera, there are iPhone lenses that can make your live sale experience a lot better.

The Aukey Ora iPhone Camera Lens ($29 on Amazon) greatly increases how much fits on your iPhone screen.

Lights
Lighting is more important than you might think. Especially when purchasing clothing, the lighting on a dress might be the difference between a customer saying “that looks great!” and buying it, and “no thank you.”

Natural lighting is the best lighting you can get, but it isn’t very practical to do your live sales outdoors. Try to run your live sale in a room with several windows.

Windows usually are not enough though, especially if you do your live sales at night (which most people do). LimoStudio has some great, simple lights on Amazon for $52. They would be a great starting point.

Audio
The iPhone actually has pretty good audio on its own, but if your customers are having a hard time hearing you, or you just want to really up your game, Rode has an iPhone mic that works really well for about $40.

Really, the only other equipment we would recommend is a tripod.

People often get nauseous from watching video. You can help alleviate this by just keeping the video steady.

The arkon tripod works great for iPhones, and is only $18 on Amazon.

Other General Tips
Without making today’s post too long, here’s a list of other tips we gathered in order to have a great live sale:
-The camera on the back of your iPhone is much better than the camera on the front of your iPhone. Use the back camera, and plug an HDMI cable from your phone to your TV to watch your live sale.

-Don’t start your live sale until you have tested everything out, and you are 100% ready!

-Remember that even if people aren’t in your live sale, if you record it and show it later, any comments you make at the beginning will be recorded.

-Look at the camera, make connection with people, don’t fidget, don’t play with your hair.

-Make sure to handle the clothing carefully! No one wants to buy something that they’ve seen thrown all over

-Make sure you have enough battery for the whole sale, or are plugged in

-Finally, most successful retailers made comments to try and be “entertaining” while presenting. Don’t think of yourself as just a salesperson, but you are presenting.

This doesn’t mean be disgenuine. If I had to pick, I would rather watch someone who is a little boring, but I can tell they are being real, rather than someone who is overly expressive and very fake.

Be yourself, but be your most expressive and friendly self.

 


 

Which of these tips did you find most helpful? Anything that we can add to the list?

Let us know!

 

 

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9

text-messaging-service-higher-education

How is your college dealing with the dreaded summer melt?

Do your admissions counselors cross their fingers and hope to hear from those students who pay a deposit to attend but never show up in the fall? Or do they spend hours reaching out to students with little to show for all their hard work?

If your school is looking for a way to increase enrollment, improve the efficiency of admissions, and strengthen communications with admitted and confirmed students, you may want to consider using a text messaging service.

Using text message marketing, colleges and universities are not only decreasing their admissions gaps, they’re also keeping students in the loop and raising awareness for upcoming school events throughout the year.

Before we get to all those perks, let’s begin with the biggest benefit of switching to a text-based strategy: improving the efficiency of your enrollments.

#1: Use Text Blasts to Increase Enrollment & Improve Efficiency

Despite being accepted, many students can’t seem to make it through the enrollment process.

Current estimates report “1 in 5 students accepted by colleges nationwide fail to show up for classes in the fall.”

And this number jumps even higher to well above 40% for low-income students.

To combat this major issue, colleges and universities are implementing what’s known as “nudging,” or a process where their admissions team guides accepted students through the enrollment process using mass texts.

With this, text message reminders are sent out to students to let them know about upcoming deadlines, especially those which are time-sensitive and related to financial aid and housing.

This strategy seems to be working as:

  • 40% of confirmed students send 5 or more text messages to admissions counselors
  • 80% of confirmed applicants send at least 1 or more texts

Students aren’t the only ones benefiting from text blasts either.

One financial advisor also admitted that using a text messaging service is one of his “most effective” methods for communicating with future students.

And when Presbyterian College adopted a texting program, it also boosted efficiency during the enrollment process.

Instead of having to call every potential candidate — including those who were no longer interested — one mass text to all students was delivered with instructions on where to go from there.

text-messaging-service-higher-education-admissions

Admissions counselors only had to touch base with those students who were truly interested and willing to reach out.

This simple move helped Presbyterian College’s admissions team better their scheduling too.

When they used to call students and parents to schedule a time to meet, there was pressure to pick a date and time on the spot. By switching to text messages, recipients have time to check their schedules and choose a time slot that really works before replying, instead of having to cancel and reschedule one that does later.

Admissions counselors also don’t have to worry about calling people at the wrong time. Even if a text is sent out when a recipient is busy, they may still respond at their leisure.

And, as you’ll see next, there’s another reason why text messages work so well here.

#2: Stay in Touch With Students Like Never Before

Are you having a hard time hearing back from prospective students?

Despite half a dozen emails, does it feel as if your messages continue to go unnoticed?

The sad reality is they probably are.

After all, the average person sends and receives over 230 emails per day.

So if you’re not stacking replies in your inbox, it could just be that your message is hiding in a mound of other emails.

And if you’ve tried calling your prospective students, you’re likely to see an even colder response.

With Robocalls becoming the norm, many students refuse to answer phone calls from numbers they don’t recognize.

But when Kelly Walsh, the CIO for the College of Westchester implemented a text-based strategy, she discovered students “will respond to a text message, and they’ll often respond very quickly.”

This initiates “a faster back-and-forth dialogue,” as Walsh puts it, and ensures students get the help they need in time.

So encourage the dialogue by sending text blasts that prompt students to send over any questions they have via text.

Since it’s a personal and private form of communication, students will feel more comfortable asking questions and you’ll reduce your chances of the summer melt.

#3: Answer Frequently Asked Questions

As part of your text message marketing strategy, it’s also a good idea to assign someone from your admissions team to handle frequently asked questions.

This person should send out an initial text blast asking prospective and confirmed students how they can be of assistance.

Then they should be available to answer these messages as quickly as possible.

It’s also helpful to send out a mass text when the same common question keeps popping up so your team doesn’t have to waste time answering this on an individual basis 100 times a day.

Text alerts can also be useful in this next situation.

text-messaging-service-higher-education-classroom

#4: Send Weather, Safety, and Parking Alerts

Inclement weather in the forecast for move-in weekend? Expecting the parking lots to be filled to capacity during orientation?

You can keep current and confirmed students in the loop with the weather, parking, and safety updates via text.

This helps ease confusion for your entire campus in just a few minutes and allows everyone time to prepare for what’s going on.

Mass texts are also a great way to raise awareness and donations for your school’s events throughout the year.

#5: Promote Upcoming Events

Hosting a new student luncheon? Or a dorm meet-and-greet?

No matter what the event, if you want to drive people to it, sending group texts is the way to go.

Use these and you’ll give students a digital invite that feels just as personal as a paper invitation.

You can also use text blasts to raise awareness and donations for your school’s next charity event as well.

Be sure to space these texts out to give your subscribers enough time to add the event to their schedule without sending too many texts that you annoy them.

It’s also a smart move to keep these next principles in mind:

Before Using a Text Messaging Service, Remember These Best Practices

Mass texts can help your school increase enrollment, improve admissions efficiency, and communicate better with students, as you’ve seen in this guide.

But this is only possible if you adopt the right text message marketing strategy.

That means you should not text your students all the time and instead only send mass texts that are targeted to specific recipients.

For example, only send financial aid reminders to those who have yet to submit their paperwork rather than everyone — including those who already have. Do this and your subscribers will start tuning out all of your text messages for being irrelevant.

Your texts should also be short, to-the-point, and deliver only the most important pieces of information.

Anything else can and should be tucked away in a link at the end of your text, which interested texters can click on for more details.

Keep these principles in mind when you adopt a text-based strategy at your college or university and you should see the same positive benefits too.

To get started with a text messaging service, visit this page next!  

 

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Sometimes I talk with retailers who are extremely stressed out about their LuLaRoe business.

What is stressing them out is not necessarily their sales. They are stressed out because they don’t know what to do next.

Lack of direction is far more stressful than low sales.

If you have low sales, but you understand that you are building something, and you see growth in the future, then you won’t be too stressed out.

When people really get stressed out is when you see no hope for the future. You don’t know what is going to grow your business, you don’t know where future sales are going to come from.

 

If you are at a loss of what to do next to grow your LuLaRoe business, here is a place to start.

I’ve been examining successful LuLaRoe businesses to see what really sets them apart, and here’s what I’ve noticed as a proven method to grow your LuLaRoe business

I think you can narrow down what successful retailers do into 3 steps:

1) Grow your audience

Successful retailers grow their audience, primarily on Facebook

If you run a live sale, and you only have 20 people in your Facebook group, there is no way that sale is going to be successful. Even if you had 25% show up rate (which is way higher than most retailers have), you will end up with only 5 people at your sale.

So to grow your LuLaRoe business, you need to grow your Facebook group!

Growing your Facebook group is not easy. I’ve written several posts on how to grow your Facebook group (and I’m sure I will write several more). 10 Creative Ways For Keeping Your Facebook Group Engaged

 

2) Run frequent and consistent live sales

Now that you have a fairly large audience, you need to sell to that audience.

Run frequent and consistent live sales to your group

If you aren’t running live sales with your group, you need to start. I haven’t talked to a successful retailer who wasn’t doing live sales.

You should run these frequently, at least once per week

But more importantly than running them frequently, you should run them consistently

Maybe set yourself to run a live sale every Tuesday at 3pm

This helps your group get in a groove, and set aside those specific times for your sales.

 

3) Make sure people attend your live sales

Now that you have a group of people, and you have a live sale schedule, the 3rd thing you need to do is make sure people attend your live sale

You might think “If my Facebook group is big, I will have lots of people show up at my live sale”

But that just isn’t true. Time and time again I see retailers with huge Facebook groups (2k, 3k, 5k+) who run a live sale and only have 10 people show up

Effectively notifying people about your live sale is just as important as having a big Facebook group

You should use every communication method to remind your subscribers that you are having a sale

You should absolutely send an email, you should absolutely post in your Facebook group, you should send a text, you should send a Facebook message

Don’t think that your live sale is as important to your customers as it is to you. It is in the forefront of your mind, but even if your customers love your live sales, life happens, and they will forget.

 


 

I hope that helps get you started with some direction

If you keep these 3 pillars in mind and keep working at them, you will be successful as a LuLaRoe retailer.

Just to recap: If you don’t have a Facebook group – Create one. If your Facebook group is small, make it bigger (I’ll write more about this in the future). Be active, post content that interests your group. Be entertaining.

If you aren’t running live sales, you need to start! I know it can be intimidating at first, but it really isn’t too hard. In fact, I can almost guarantee you that after your first one you won’t be nervous anymore.

If you are running live sales, but are having people show up, are you notifying your customers about your live sales? Which avenues are you using to get in touch with them? Send them emails, send them texts, post on Facebook, have them invite their friends, send them Facebook messages. Do whatever you can to make your live sale successful.

I hope that is helpful! Please comment below if you have additional ideas

Which of these 3 areas do you need the most help in? Do you need help growing your Facebook group? Do you need help running live sales? Do you need help getting people to show up at your live sales?

We are here as a resource to help make you successful 🙂

 

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9

mass-texting-dental-appointment

Be honest: Are you frustrated by your dental practice’s no-show rate?

Despite having your team call and email patients, are you still seeing a higher number of no-shows than you’d like?

If you can’t get a handle on this number, you’ll start compromising more than just your bottom line.

As you’ll see in this guide, there’s a better way to address this all too common issue: using mass texting.

We’ll dive into why every dental practice should be using an SMS service and we’ll even share a sample reminder schedule to help you get started using mass texts.

You’ll also learn how mass text alerts can help you improve your patient satisfaction scores.

So let’s start by jumping into the top reasons your dental office should make the switch to using text messages over phone calls and emails for reminders.

Here’s Why Mass Texting is More Effective for Appointment Reminders

For many dental practices, the standard reminder process involves a call or email to your patients with the date and time of their upcoming appointment.

The problem is these routes aren’t always your best option, as you may have already seen with your no-show numbers.

With Robocalls becoming the norm, many people simply don’t answer phone calls from numbers they don’t recognize anymore.

And while you could leave a voicemail, you would also have to hope your patients are willing to take the time out of their busy days to hear that message, which may not always happen.

Emails don’t fare any better either.

Spam filters and promotional tabs make it difficult for your recipients to even see your reminder come through.

If your appointment email unexpectedly gets flagged as a promotional offer, or worse, spam, your patients may never see it. And that can leave you with a higher no-show rate than you’d like.

Fortunately, there’s a better alternative here: mass texting.

See, most people are attached to their phones. In fact, many Americans over the age of 18 clocks in close to 3 hours of smartphone use each day.

And it’s not only social media that’s eating up their time.

The average person also sends around 32 text messages (varies depending on age) per day, which takes up about 13% of their smartphone time.

Text messages also deliver the highest open rate (at a whopping 99%) which means your reminder messages will no longer go unnoticed.

There’s also a few more reasons why texts are more favorable to reminder calls and emails.

First, they’re a much easier way for customers to stay in touch.

Instead of having to call to cancel or reschedule, they can reply to your message within a minute or less.

This simple convenience can help improve your overall patient satisfaction scores.

Texts are also affordable.

They don’t cost much to use and most people have an unlimited amount included in their phone plans.

Plus, they take less than a minute to read and send, which saves people time.

Some dental practices even discovered that patients were more likely to follow through with their appointment if they received a reminder on their phone.

But the trick to all this working is knowing how to send reminder texts without your patients finding them annoying or obnoxious.

How to Send Mass Text Reminders Without Annoying Your Patients

To strike the right balance when it comes to your dental text reminders, you don’t want to send too many texts or ones too far in advance.

Do this and your patients will start to tune them out or they won’t even remember that they confirmed their appointment.

A good rule of thumb, especially when dealing with cleaning reminders that are once every six months, is to send the first confirmation text 30 days before their appointment.

This gives your patients enough time to check their calendars if they need to reschedule and it also gives your practice a buffer should you need to fill the time slot now.

mass-texting-dental-reminder

After the 30-day mark, your next text should remind patients one week before their appointment to ensure their busy schedule didn’t overlap or their appointment time was double-booked.

And finally, your last text reminder should occur 24 hours before their appointment.

The reason for sending one more text is simply because a lot can change in one week.

By knowing this at least 24 hours in advance, your team has the option of taking a last minute appointment or a walk-in to fill the slot instead of losing out on potential revenue.

You could even maximize the time slot by scheduling a staff meeting instead of finding busy work to keep everyone occupied.

Overall, this schedule of three texts tends to offer patients the perfect number of reminders without overdoing it:

  • One text 30 days out
  • Another one week before the appointment
  • And the last one within the 24-hour mark

There’s also one more aspect of your no-show rate mass texting can help fix:

Friendly Text Reminders Can Also Get Patients Back In Your Practice

Have a patient that missed their 6-month cleaning appointment?

Or has it been over a year since one of your patients has come in?

Instead of continuing this dormant cycle, send a text reminder to nudge your patient back into your practice sooner rather than later.

To do this, have your front office team members keep a running Google or Excel spreadsheet of anyone who is overdue for a cleaning but hasn’t scheduled an appointment yet.

mass-texting-dentist

Then every so often, such as once a month or every other month, reach out to remind them they are overdue for a visit.

This simple step can help you increase how many patients your practice sees and you’ll keep your patient’s health in tip-top shape, which is a true double win.

Start Using Mass Texting Today

By taking advantage of the speed, efficiency and easy-to-use nature of mass texting, you’ll be able to reduce your dental practice’s no-show rate without having to expend too much effort or money in doing so.

Not only that, mass texts will help your patients keep their dental health a top priority despite their busy schedules, which most people will definitely appreciate.

Get started with a reliable SMS service free trial so you can send dental text reminders of your own, check out this page next!

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9

One of the most frustrating challenges in building a team is finding ways to convince others to join, but it doesn’t have to be nearly as difficult as you might think. Although most consultants understand how important building a team truly is, few are aware that the process does not require persuasive arguments or special secrets that will influence a person to join your team. In fact, the following tips will help shift the focus away from recruiting tactics and more towards building a team environment that people have a powerful desire to be a part of.

Strive to Encourage

Advertising and marketing tactics aimed towards consumers have created a level of distrust and caused most individuals to be skeptical of sales pitches. Even when actively shopping in a retail store, buyers are quick to explain that they are “just looking” or “not interested”. The good news is that it is this very aversion to the traditional sales model that has created such a huge opportunity for direct sales consultants. Successful team building is most easily accomplished by deviating away from sales pitches and usual tactics, and the solution is to focus on how to encourage rather than convince. A persuasive argument will result in objections, but a low-key explanation followed by positive words of encouragement are tough to argue with!

 

Display Genuine Passion

People want to follow a leader that is both positive and genuinely passionate about the team. The passion starts with a strong belief in the products offered by the consultants. It’s no secret that word of mouth advertising is one of the most advantageous types of marketing, and a person with firsthand experience is always going to be a better representative than someone with limited or no experience. The passion cannot stop, however, with the product line or the benefits offered by a company. When a leader can show that she is truly interested in the success of her entire team, a potential recruit catches a glimpse of something that they would like to be a part of.

 

Showcase Local Success Stories

While there may be plenty of examples of consultants that have succeeded and reached prominent levels of both performance and earnings, the best success stories to showcase are going to be the ones that a potential team member can identify with. Local consultants displaying success prove that the area can be profitable and help put a face with the story. First hand testimonials are perhaps the most persuasive arguments that another person can make for your cause, and it can also indicate the level of support and encouragement that members of the team can expect to receive.

 

Identify Their Goals

One of the most common mistakes you can make as a leader is to assume that you know what motivates a person or what drives them to succeed. Money may be a motivator to many, but it is important to understand that it is not always the primary driver. In fact, some of the most successful consultants are individuals that are financially stable without the need to generate any specific level of income. Some prospects may be interested in learning more about communication or networking, some may be focused on creating an opportunity to spend more time with loved ones, and some may simply be driven by their desire to belong socially. It is necessary to not only identify the goals but also to understand them. Keep in mind that people love talking about their motivating factors and their goals, so ask for clarification or for further details if needed.

 

Share Your Goals & Experience

As a leader you must recognize the fact that people want to follow someone that they personally identify with. Be completely honest and share what lead you to pursue your opportunity in the first place, as well as what continues to serve as a driving force to new levels of success. Don’t be afraid to share both the wins and the losses. Discussing the obstacles that you previously faced in addition to the ones that you currently face can help make the concept more realistic and easier to relate to. It helps to remember that the success of your recruit largely depends on clear expectations and showing that you have the necessary experience to handle the challenges that arise can help encourage someone to feel as though they are in good hands.

 

Implement a Plan & Explain the Process

After you truly understand what drives a person and know what they want to achieve, the next step is to provide them with a clear outline of the steps necessary to succeed. The simple fact of the matter is that a leader’s responsibility does not stop once a person decides to join…the entire journey is just beginning. Implementing a plan will help not only by encouraging a prospect to get started but also by creating a road map that they can follow for their first week, their first month, and then beyond.

 

Utilize Your Existing Team

Some members of your team are likely to set themselves apart as proven leaders and positive encouragers and utilizing these individuals will help with their development and the recruitment process. Because it is next to impossible for one leader to manage an entire team alone, prospective recruits have the need to see what support is available to them in addition to you. Creating a mentorship program can certainly help the mentor and the mentee reach new levels of success, and sometimes it is easier for a new consultant to share concerns or frustrations with someone that they feel is less experienced in the business.

 

Inspiring people to join your team is a necessary task, but it also should prove to be one of the most rewarding aspects of succeeding as a consultant. Providing encouragement and support to recruits will help cultivate a team environment that focuses on positive interactions and growth. When a leader can utilize these tips and create a culture of success, the team becomes its own entity that people want to be a part of. Because many individuals involved in network marketing do not understand the fundamentals of helping others succeed, separating yourself as a dedicated consultant that truly wants to see each member achieve their goals will elevate your own success in the process.

 

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