July 3, 2015

7 Ways Gyms and Fitness Studios Use Text Alerts

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It seems like gyms, health clubs, and fitness centers/studios are a dime a dozen these days.  They are everywhere!  I see billboards all over town advertising the latest gym promotion or the newest Zumba studio.  How can a fitness organization stand out in the crowd?  One way is by sending out text alerts.  Here are 7 ways that fitness organizations use text alerts.

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  1. Delays and cancellations

Is the dance instructor caught in traffic?  Is there a foot of snow outside and is the blizzard still raging strong?  A simple text message can let people know if classes will be delayed or cancelled, or if facilities will be closed.

  1. Other updates

In addition to updating people about delays and cancellations, text alerts can inform people about other pertinent updates.  Maybe the swimming class has to be rescheduled, or maybe your customers and members need to know some extra details about an upcoming event.

  1. Promotions

Text messaging is a great way to fill people in on your latest promotion.  Let members, or potential members, know about new discounts or new products.

  1. Advertising classes and events

Not only can you use text alerts to let people know about new promotions, you can also let them know about upcoming classes and events.  If they receive text messages on their phones, they will be more likely to sign up for your classes and attend your events.

  1. Reminders

After your customers have signed up for a class or an event, be sure to send them reminders when the event is drawing near!  Reminders greatly decrease the chances of having no-shows.  With all the craziness and busyness of life, people need reminders, and in this day and age a text message is the best way to remind them.

  1. Customer retention

Sending out all of these updates and reminders to your members will increase their chances of being involved.  Involved customers means happy customers.  Happy customers means renewed membership.  And renewed membership means happy you!

  1. Winning lost customers back

Losing a customer is a terrible thing.  But you can use text messages to try to win lost customers back!  Let them know how much you appreciate their business; give them discounts and special offers.  Use your powers of persuasion to gently convince them about what they are missing without your services.

 

There are many ways to take advantage of text alerts to improve your gym or studio and to get your members involved!  If you haven’t tried it out already, get started with a free trial at https://mobile-text-alerts.com/signup.

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