All efforts you make as a business (or really a non-profit, or any other organization) should have measures in place to have some idea as to your effort’s effectiveness. So many organizations spend so much time trying to accomplish so many things without ever stopping to consider if their efforts are actually accomplishing something. Businesses should never be busy just for the sake of being busy. They should be busy with a goal.
Here are 5 ways to tell if your text alerts are effective. There are many other measures that you could put in place, but these are 5 quick things you can check.
1) Web Traffic – Usually when you start a new text messaging campaign, you should see a spike in your web traffic (especially if part of your text campaign involves a link to your website.) When you send out a text alert that you are expecting web traffic from, are you receiving increased web traffic? If your goal is more web traffic, and your text campaign isn’t accomplishing this goal, you need to change something.
2) Online Form Spam – It’s inevitable if you have any kind of website with a ‘contact’ form, or ‘sign up’ form — You will receive spam. Web bots, solicitors, and all sorts of marketers will use your forms as a way to ‘spam’ solicitation to you. This spam can be a good indicator of the effect of your text alert campaigns. If you send out a text alert, and begin to see an increase in online form spam, then you know your messages are not getting to the type of audience you want it to.
3) Lead Conversion – Are you seeing an increase in sales because of your marketing strategy? If you have been sending out thousands of text messages, but your sales have not increased, something should be changed.
4) Unsubscribe Rates – Do you have low unsubscribe rates? That’s good, it means people appreciate what you are sending, and are more likely to respond positively to it. But if your unsubscribe rates are high, you need to rethink your approach.
5) Social Media Contacts – If your text alert campaign contains a call to action such as “Like us on Facebook” or “Follow us on Twitter,” are you seeing more likes on Facebook or more follows on Twitter?