Remember when social media was the big craze? Everyone who was anyone had a MySpace, and then everyone who was anyone had a Facebook, then a Twitter, and on it went. Don't get me wrong – social media is still a big thing. But for businesses and organizations, texting actually proves to be a better way to improve marketing. This article does a good job of discussing the superiority of texting to social media, but here are my own reasons why texting can improve marketing.
1. Texting makes marketing instantly personal.
Texting is definitely the most instant and most personal option for marketing. With text marketing, all you have to do is type a message, press a button, and then sit back as your message is instantly delivered to multiple personal devices. What other form of marketing does this? Yes, social media posts can also go to people's personal devices, but there is no guarantee that anyone will actually see the post. With text marketing, it is almost certain that anyone who receives the text will read it.
2. Texting allows for easy sign-up and opt-out.
All that users have to do to sign up to receive your messages is send a text, and all that they have to do if they want to stop receiving your messages is send another text. Subscribers appreciate the convenience and the sense of control; in addition, you as a marketer also have more control over who will see your text messages. You can keep track of who is signing up and who is opting out, and then you can adjust your marketing accordingly.
3. Texting allows for easy submission of feedback.
Feedback is so vital to any organization. Whether you are a business, a non-profit, an entrepreneur, or whatever, you need feedback to know how to improve and grow. Text marketing is a great way to get feedback because it is so convenient for your subscribers. They can type in their feedback and send it to you or complete a survey on their phone within minutes. It's a win-win situation – you receive valuable feedback for your organization, and they get to have their opinions heard in a quick and convenient manner.
4. Everyone does it!
According to the Pew Research Center, 90% of American adults have a cell phone; 81% of those cell phone owners use their phones to make and receive text messages. People – myself included! – are constantly checking their cell phones. Personally, I pay far more attention to my text messages than I do to my email, social media accounts, or paper mail.
What better method is there for reaching out to large numbers of people? Texting provides convenience and effectiveness to help improve marketing. Feel free to contact us if you have any questions!