The end of November through the beginning of January is a complicated time for businesses.
There’s holiday after holiday, and while holidays are wonderful times of celebration, they tend to throw a wrench in the normal flow of business. Depending on what kind of business you run, this could be a good thing or a bad thing.
Here are 4 tips for how you can prepare for the holidays.
Don’t underestimate or overestimate the supply and demand for your product
Depending on what kind of product your business offers, demand for your product may increase (or decrease) over holidays. It’s tricky work to narrow down how much supply you will need when you’re first starting, and it might take some trial and error. You don’t want to run out of supply but at the same time you don’t want to accumulate more than you can sell. So plan accordingly!
Make sure you have enough employees
Holidays can be a nightmare for you and your employees. Everybody wants time off, but for some businesses this is the time that employees are needed the most. Make sure you have your employee situation figured out, or else you may find yourself in quite the predicament! Also, you’ll want to make sure that your employees are reliable so that they will actually show up when needed, even when everything in them wants to go celebrate Christmas with their families.
Communicate your holiday hours
If you have different hours during the holidays, you need to communicate this clearly to your customers and employees. Will you be open Christmas Day? Will you close early New Year’s Eve? If you want to have a profitable holiday season, you need to let people know these things.
Give back to the community
Holidays are the perfect time to build rapport with your community by giving back (although you should be doing this all year round). Plan on volunteering your time, money, and resources to contribute to a cause. It’s not only a decent thing to do but it’s also a smart business move!
As long as you plan ahead and are conscious of the needs of your business, the holidays don’t need to be overwhelming! Think. Analyze. Prepare for the holidays. Know your customers/clients. And you’ll be just fine!
You can go here for more tips on how to prepare your business for Christmas.
Let this holiday season be a time of profit and joy for you, and may your days be merry and bright!