Are you struggling to figure out how your business can celebrate St. Patty’s Day?
It’s ok if you are. Most businesses don’t have anything to do with Irish traditions or dying things shamrock green.
But that doesn’t mean you can’t celebrate the holiday with your customers.
In today’s guide, we’ll show you just how to improve your sales on St. Patrick’s Day using text message marketing.
Both online and brick-and-mortar businesses can take advantage of these tips without wasting money, time, or valuable resources.
Once you tackle these strategies, you’ll not only raise awareness and drive sales, you’ll also create new loyal customers too. And that’s almost as awesome as finding a four-leaf clover.
So let’s jump right into how to use SMS marketing to do just that.
#1: Send Your Subscribers a Lucky Gift
It’s no surprise discounts motivate potential and existing customers to take action. After all, if they can get something for a reduced rate, and they already love it, why not score the added bonus of saving money too?
What’s unique about sending a St. Patty’s Day discount via text is that your customers may not be expecting it.
So if they were already on the fence about buying something, and you shoot them a special discount on an otherwise normal sales day, they’ll be more motivated to take you up on your offer and actually complete the transaction.
This gives you a nice little bump in sales — even if your business is totally unrelated to the Irish holiday.
Here’s how you can tie everything together:
Send a text with phrases such as:
- “May the luck of the Irish be with you today! Here’s 17% off your entire purchase to celebrate”
- “It’s your lucky day! Enjoy 17% off in honor of St. Patty’s Day!”
- “It’s not a pot-of-gold, but there’s still a 17% off discount at the end of this rainbow! Click the link for more good luck:”
With this kind of holiday spirit, it’s going to be hard for customers to say no.
And if you do have holiday-themed events going on, be sure to include those in your text messages as we’ll talk about next.
#2: Text Your Irish-themed Specials
Whether your St. Patrick’s Day specials include green beer, Irish car bombs, authentic corned beef hash, live folk music, face painting, or any other fun Irish-themed activities, it’s crucial your customers know before the holiday approaches.
This helps your subscribers figure out where to go and plan ahead.
Because of this, you’ll want to send text messages like these well in advance — we’re talking about a month out at the earliest.
Then, as the date approaches, let’s say two weeks away this time, you can send friendly reminder texts letting your subscribers know all about your upcoming festivities.
Don’t forget to include a link within your text for more information.
This should go to a Facebook event page or a landing page on your website that includes key details such as parking information, entrance fees, and pricing.
On the day of, send one more text to your subscribers letting them know how excited you are to celebrate the holiday together. Don’t forget to include the timeframe of your event too.
Do this and you’ll easily have a packed house come March 17.
This next strategy is another great way to engage your subscribers for the holiday.
#3: Play a Game or Create a Giveaway
Create an interactive game with your customers and you’ll not only stay top of mind with them, you’ll also encourage them to see you on St. Patrick’s Day.
If your business is a brick-and-mortar location, send a text to your subscribers letting them know you’ll be hosting a fun game where they can guess how much “gold” is in your pot.
Then, on the day of, simply fill a big fishbowl or other large clear container with gold peanut butter cups and ask your customers to guess how many there are inside.
The closest guesser should win the whole jar plus a giftcard to your business.
For those worried about peanut allergies, you can also use allergy-free chocolate coins too.
Another great option that doesn’t come with a side of sugar is to create a simple St. Patty’s Day crossword puzzle.
The link to your puzzle can be sent out via text so even if you don’t have a physical store, your customers and their kids can still take part in this fun activity.
As an added bonus, you can also include a participation discount for all those proud, competitive customers who finish the puzzle and send it back to you.
Shoot these subscribers a special thank you text with a small discount and you’ll see another boost in sales.
Irish-themed giveaways work splendidly here.
Just be sure to send your customers the rules to the contest and how to enter via text first. And be sure to hold the giveaway on social media so you can double your engagement and impact.
Another great strategy is to share more about your green initiatives or eco-friendly products on St. Patty’s Day.
#4: Share Green Products and Information
Use the green-centered holiday to shine a light on your environmentally-friendly, “green” practices and products and you’ll raise awareness for your already good causes.
Not only that, when you pair this information with a sweet discount, you’ll increase both awareness and sales.
Since we’re still talking about text messages here, you can’t convey a ton of information in such a small space.
So with that in mind, your text should include a short teaser, something like: Check out how we’re going green on this St. Patty’s Day and enjoy 17% off your purchase when you do, with a link for more information.
This link should send your customers to a holiday-themed landing page that offers more insight into your green initiatives and eco-friendly products.
Your landing page should also display the same discount code you sent via text.
Speaking of that, it’s also a smart idea to send your coupon code in that original text message just in case some of your customers don’t have time to find it on your landing page.
This added convenience ensures that your customers can quickly pick out what they want and head straight to checkout without wasting time, which is something you definitely want.
Celebrate St. Patrick’s Day Using Text Message Marketing
As you can see, there are plenty of ways to engage with your customers on St. Patrick’s Day — even if your business is totally unrelated to leprechauns, rainbows, and four-leaf clovers.
Thanks to text message marketing, you can promote your Irish-themed events, celebrate with discounts and giveaways, and raise awareness for your “green” initiatives while also driving sales. Talk about a double win.
Just remember: Using text messages and SMS marketing to increase your customer engagement and create loyal buyers takes partnering with the right SMS service first.