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summer business promotions

4 Ideas for Summer Business Promotions

Summer is upon us! With summer comes the opportunity for summer business promotions.

What does this mean for you and your business?

How can you take advantage of the season to maximize profits and pour into your customer base?

Here are some ideas for summer business promotions to help you get the most out of your summer!

1. Embrace patriotism

The quintessential summer holiday in the United States is Independence Day (aka the 4th of July).

You can use the month of June leading into this holiday to promote patriotic-themed products or specials.

This could mean:

  • Showcasing red, white, and blue-colored items (clothing, jewelry, drinks, food, etc.)
  • Providing a special discount for military members and their families
  • Spotlighting a “Veteran of the Week”
  • Running an “Independence Day” BOGO special

You can think of your own creative ways to show your American pride with your business this summer.

This can also allow you the opportunity to honor your country with your business. It is a good thing to show respect for our country and the men and women who risk their lives to serve us!

2. Dive in

For most parts of the US, summer = hot.

Here in Nebraska, for example, our winters are typically frigid and our summers are scorching.

Products involving swimming get showcased this time of year for obvious reasons.

If it applies to your business, do what you can do cash in on the summer swimming craze.

Some products you can promote include:

  • Swimwear
  • Sunscreen
  • Sunglasses
  • Beach towels
  • Tan lotion
  • Ointments/lotions for sunburns
  • Beach toys
  • “Floaties”
  • Sunhats
  • Beach chairs
  • Boats/jet skis

The list could go on!

3. Indulge in summer yummies

Along with the hot summer also comes refreshing food items.

Summer goes hand in hand with cold lemonade, ice cream, and watermelon, for example.

You can promote these products in creative ways:

  • Run a special on watermelon-flavored items
  • Give a discount on anything cone-shaped or bearing the likeness of a cone
  • Set up your own “lemonade stand”

4. Vacation it up

For many people summer also means vacation!

People love to travel in the summer when school is out and the weather is warm.

You can use the vacation craze to your business’s advantage by showcasing travel-related products and services:

  • Items listed under “Dive in” above
  • Luggage
  • Flip-flops
  • Comfy pants
  • Etc.

You can also tap into people’s love for vacation by offering deals such as:

  • Free hotel nights
  • Gift cards to stores and restaurants
  • Airline flights
  • Gas cards

These are just a few ideas to get your creative wheels spinning on the kinds of summer business promotions you can offer!

Although summer may be a slow season for some businesses, you want to do what you can to make the most out of it.

One way is to use text alerts (such as with our product Mobile Text Alerts) to advertise and promote summer deals, discounts, and specials. Try a free test account today to see if it’s something you want to take advantage of!

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