how-to-help-people-be-more-active-with-text-alertsCan texting actually help people be more active?

A lack of physical activity is clearly an issue in our society. Many of us spend 8 hours a day behind a desk staring at a computer.  This is certainly not conducive to a healthy lifestyle.

Our jobs absorb us and sometimes hours pass before we realize we haven’t taken a step or even stood up.

What can be done? Some are turning to text messages.

A study of university students used texting to try to help people be more active in 3 simple ways.

  1. Taking breaks from sitting

The text messages in the study encouraged people to break from sitting for long periods. The article describing the study said the following: “The goal was to see students take 3 to 6 minute breaks for every 30 minutes of sitting, or 6 to 10 minute breaks every hour.”

Thus, sending text messages encouraged students to have some kind of break from sitting, perhaps by standing, stretching, or going over to the water fountain to get a drink.

  1. Standing

Instead of standing only during a break, text messages urged people to “stand when possible”.  I picture the standing desks in use today and how they accomplish this goal of discouraging sitting.

I don’t know what specific messages they sent out in the study with the students, but I imagine it might say something along the lines of, “Instead of sitting on a comfy couch with your feet up to do your homework, try doing it on a table or high surface while standing!”

  1. Engaging in physical activity

The study further encouraged people to engage in some kind of physical activity. The article described this as “light- and moderate-intensity” activity, so probably included activities such as taking a walk or going for a run.

Many people find it difficult to find intrinsic motivation for any sort of physical activity, so it makes sense that an external motivator—even one as simple as a brief text message—could go a long well to help.

 

The results of the study were not breath-taking, but they were promising. The article describing the study concluded: “The researchers, encouraged by their results, hope to see larger, controlled studies that use text messaging to increase standing and light activity.”

This is yet another area in which you can take advantage of text alerts! Be a motivator for your employees, friends, co-workers, or anyone else you come into contact with. You can help people be more active.

Try a free test account of a text alert system today!

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After-school activities and recreation are often just as important to the development of school-aged children as their time in the classroom, if not more so. These activities are great for parents who want their kids to socialize and be active beyond the classroom.

Why after-school activities are important for kids

Whether it’s sports, rec classes, or other beneficial programs, these daily pastimes are highly conducive to helping children grow both physically and mentally. And there are numerous wonderful after school activities for kids.

According to Youth.Gov, the benefits of afterschool programs are far beyond simply for youth but also positively impact families and entire communities. After-school activities for kids can boost performance in the classroom, reduce the risk of unhealthy behaviors, and promote the upkeep of their bodies. These activities are also great resources that provide a structured safe space for kids with working or busy parents.

 

Why the YMCA is a great place to go

One of the most prominent and highly respected organizations for such programs is the YMCA. Founded in 1844, the YMCA has a reputation for offering the best in extracurricular activities for people of all ages. Additionally, a YMCA membership gives you access to all sorts of specialized YMCA activities for kids and adults.

With their motto “empowering young people,” the YMCA is invested in providing support and activities for children. Their worldwide organization has numerous locations across the U.S. and focuses on nurturing both children and teens so they can receive the support and personal development they need on a holistic level. The YMCA is not just an afterschool program or physical activities; the Y wants to help young people by giving them the necessary tools so they can ultimately be set up to succeed for the rest of their lives.

text alerts ymca

 

Activities kids can do at the YMCA

The YMCA is known for their selections of sports like baseball, football, soccer, basketball (which was famously founded at a YMCA) as well as volleyball, golf, and tennis to name a few. However, the YMCA also offers other afterschool activities for kids including dance, gymnastics, art classes, martial arts, swim lessons, and even yoga for youngsters.

 

Why Using text alerts is an advantage for the YMCA & Parents

By now, all of this probably sounds fantastic, but you might still be wondering why you should care about mobile text alerts and how it relates to the YMCA. What are some practical applications of these alerts for YMCA activities for kids?

Here are several reasons. In the fast-paced world we live in now, text alerts allow parents to stay informed about the current list of classes that they can enroll their children in as well as any recent updates to the schedule that parents might want to be aware of. Also, in the case of a cancellation, parents won’t waste needless time carting their children around because they can be notified in an expedient manner. A reminder can also be sent to the parents making sure that they don’t forget about a YMCA activity for their kids due to their busy calendars. Text alerts are also an excellent way to keep parents informed about upcoming events or new activities that their kids or the entire family can enjoy.

 

Most importantly, with text alerts, if there’s ever the need to pick up a child early or if the YMCA needs to quickly contact parents due to a personal emergency of some kind, they have a quick point of contact that’s easy and efficient. That’s the key. Text alerts are an easy and efficient way that is extremely beneficial for kids, parents, and the YMCA. In this situation, everybody wins.


Source: woodleywonderworks/flickr

all-you-need-to-know-about-text-alert-keywords

“Keyword” is a term we throw around a lot here at Mobile Text Alerts. But it’s not really a term people use much in everyday conversation.

So what is a “keyword” in regards to your text alert account? What do you need to know about using text alert keywords?

Definition

To put it simply, your keyword is a word unique to your account that potential subscribers can text in to a certain number to be added to your subscriber list.

The purpose of a keyword is to be a unique identifier so that people can easily opt themselves in to receive your messages by texting in from their phones.

Your account with Mobile Text Alerts comes with one free keyword on the number 662-200-4303. Anyone who texts your unique keyword in to 662-200-4303 will be added to your database so they can receive your messages.

Group Keywords

In addition to your free keyword, you can purchase group keywords at $3/month each.

These group keywords are connected to particular groups on your account. This means that people can text a group keyword in to 662-200-4303 to be added to the specific group associated with that keyword.

Purchasing group keywords can help make the process of adding subscribers to groups simpler.  Contact us to purchase group keywords.

Shortcode Keywords

You have the option of purchasing keywords on the shortcode 48421 for $15/month. This allows your potential subscribers to text your keyword in to the shorter and easier-to-remember number 48421 instead of the 10-digit 662 number.

Shortcode keywords are popular since they make it extremely simple for people to sign up for your alerts.  Contact us or use the Upgrades tab on your control panel to purchase shortcode keywords.

Tips on Creating Your Keyword

  • Create a keyword that would be unique to your account (this is actually a requirement)
  • Select a keyword that is short and easy to remember
  • Make sure your keyword is just one word; even if it is 2 or more words, combine it to a single word
  • Don’t worry about capitalization – your keyword is not case-sensitive

Tips on Promoting Your Keyword

  • Publish your keyword on social media posts
  • Put your keyword on your website
  • Display your keyword in prominent places at your location
  • Include your keyword in presentations and promotions
  • Insert your keyword in marketing emails or mailings

Your keyword is a useful tool to assist you in your text alert sending process. Remember to take advantage of this tool as much as possible and use it to its maximum potential!

how-sending-text-alerts

What do court dates, reading programs, and positive affirmations have in common?

Text alerts.

And what does sending text alerts have to do with these things?

Here are 3 ways that sending text alerts helps solve 3 unique problems.

  1. Court date reminders

Some counties turn to text reminders to help reduce the number of no-shows in court. Carlo Esqueda, Dane County clerk of courts, explains: “Text messages reminders have emerged as a best practice for reminding people of their court dates.”

The purpose is for the text messages to serve as additional reminders in order to help people avoid being issued a bench warrant (and possibly going to jail) for failing to appear in court.

Though there hasn’t been a study to confirm and there may be other mitigating factors, Dane County recorded a smaller number of bench warrants than previous years since instigating the texting campaign.

  1. Reading program tips

The state of Georgia recently instigated a program to help improve reading proficiency among children. The campaign involves sending parents texts with tips each week on how they can foster their children’s reading abilities.

The goal of the program is to give parents the resources they need to make sure their children can read proficiently before starting 4th grade. The idea is simple: children need to be able to read well to succeed in school.

  1. Positive affirmations

Naomi Hirabayashi and Marah Lidey use texting to promote messages of positivity, especially among women.

The idea could extend to businesses wanting to improve their employees’ wellbeing, churches desiring to encourage their congregation, or any number of different settings. Everyone needs a good pep talk now and then, and texting provides an avenue to pursue that.

What kinds of unique ways might sending text alerts benefit you and your audience? A simple text can have a lot of power.

You and your organization are unique with unique needs. Have you thought about how you can use text alerts to help reach your goals?

Sign up for a free text alert trial today!

 

young-people-love-texting-1

Instinctively we assume that young people love texting.

We see teens staring at their phones at the mall. We notice young adults texting during meetings. But how do we really know that young people love texting? Is it all just circumstantial observation?

No way. Youth’s love for texting is a real phenomenon.

Here are 3 articles that prove young people love texting.

  1. Communicating through group texting

This article from TheSuburbanite.com discusses the prominence of texting among kids today. It argues some of the pros and cons of the rise of texting and points out how communication plays out in today’s modern world.

  1. Mobile Marketing Watch

Drawing from conclusions based on an OpenMarket survey, this article’s main point is that “texting is the most preferred channel for two-way business-to-millennial communications.”

According to this article, “The findings revealed that SMS, or text messaging, is the obvious choice for customer engagement, with texting cited as the most preferred communication channel for receiving notifications from businesses.”

  1. BizReport

This article draws from the same OpenMarket survey but goes a little deeper in pointing out some of the specific findings of the survey. Some of these include:

  • 83% of millennials report that they respond to text messages within 90 seconds of receiving them
  • 60% of millennials receive only 5 or fewer business text weekly, but most report wanting to be able to text with businesses
  • 50% of millennials would prefer to receive alerts about fraud through text message
  • 80% of millennials would be more likely to text than call an 800 number
  • 62% of millennials want reminders of appointments through texting
  • 50% of millennials want reminders of deliveries or payments via text

These statistics help prove that young people love texting!

Articles and studies such as these definitely do a lot to confirm our observations. Yes, young people love texting. Yes, for many people it starts at childhood and carries into adulthood.

So what does this mean for us? It means that if we’re trying to get a message across to a group of young people, we’re missing out if we don’t take advantage of their preferred method of communication.

Texting is prominent, important, and often untapped. So what are you going to do about it?

Sign up for a free trial of a text alert system today!

use texting for market research surveys

Opinions are valuable.

Whether you are part of a business, non-profit entity, government organization, or anything else, it’s important to pay attention to the opinions of your employees, customers, or members!

But how can you collect these opinions? One word: surveys.

The problem arises in getting people to actually complete these surveys. This is where texting comes in.

Mobile Surveys

Technology has actually gotten to the point at which people can answer survey questions entirely through texting.

You can set up a survey question and provide response choices. Your message recipients can then easily reply with one of the choices and their responses are automatically tallied so that you can analyze the results.

This method provides a simple way to quickly collect your audience’s opinions on any relevant topic.

Notification for Surveys Online

Pew Research Center suggests that sending texts as a way of notification or reminder to take an online survey “improves response time.” Studies conducted among survey panel members showed significant increase in response time among those who received an email and text notification as opposed to just email.

An example: 50% of the email and text recipients completed the survey within one day of receiving the notification, as opposed to only 37% of email-only recipients.

Another example: within 30 minutes of receiving the notification, 15% of the email and text recipients completed the survey, compared to 6% of email-only recipients.

This is not a coincidence, folks! People are more likely to respond quickly to a text message rather than an email.

Texting for Market Research Surveys

In light of this study, here’s a proposition you maybe hadn’t considered before: perhaps you should try using texting for market research surveys!

Not only can you create surveys and send them out entirely through texting, you can simply use texting as a means to bolster your web survey campaign. It’s quick; it’s easy; it’s effective.

Happy surveying!

Try a free text alert trial today!

how to send mass text messages

There’s a problem.

You want to send a mass text message. Maybe you want to give an announcement to your employees. Or maybe you’re a pastor and you want to let your congregation know that you’re canceling church services.

Or maybe you just have a really large family and want to let them know where to meet for lunch!

What’s the problem with all of that? Simply this: phone service providers have no easy way to send texts to a large number of people.

So what’s the solution? I’m going to walk you through how to send mass text messages.

Step 1: Set up a mass texting system

Our services at Mobile Text Alerts allow you to store a system of mobile numbers and send out mass text messages.

Our plans are organized according to how many subscribers you have in your database to receive your messages. Once you select a plan, fill out the information and you can set up your system in seconds.

You can view the different plans here or sign up for a free trial here.

Step 2: Add subscribers

Once your system is all set up, the next thing you need to do is get your numbers added so you can send your messages!

There are 3 ways you can add numbers to your system-

  • You can have your subscribers text a keyword of your choice in to 662-200-4303 (or you can purchase a keyword on a short 5-digit number) and they will be automatically added to your system.
  • You can have your subscribers sign-up on an automatically-generated sign-up page.
  • You can add subscribers manually from your control panel or by uploading a spreadsheet.

Step 3: Send a message

After you load your numbers into your system, you’re all ready to send out your mass message!

There are a few different ways you can send out a message-

  • Visit the “Send Message” section on your control panel after logging in to our website. From there you can select your recipients, type out your message, and hit “Send.” See detailed instructions here.
  • Download our mobile app for iOS or Android and send messages from the control panel on your phone or tablet.
  • Send a message by texting in to our system from your phone.

Knowing how to send mass text messages will enrich your communication. And it’s a breeze to get the hang of!

Now get out there and start texting.

fall church events (1)

Leaves fall.

People come home from vacation.

The hectic busyness of life starts up again.

The fall season is just around the corner, if not already in full swing. The normal schedule of our busy lives begins yet again.

For a church, this usually means the reinstatement of regular fall church events, children’s programs such as AWANA, and many adult programs.

How can you make the transition easier this fall? Here are 6 fall church events at which you can use text alerts to simplify your communication.

  1. AWANA

Sending out text alerts is a perfect method to inform parents about AWANA. You can let them know what materials/supplies to purchase, when to drop off and pick up their kids, which Bible stories their kids are going over during lesson time, and other important info.

You can even use text alerts to coordinate the adult volunteers and let them know where to be and what’s going on.

  1. Fall kick-off

At our church we have a “fall kick-off” event every year at the end of summer. The musicians put on a concert and we all have a catered picnic, often accompanied by games and occasionally by skits or videos.

Your church can put on a big event like this, and you can use text alerts to update people on dates, times, and details. Increase attendance by sending reminders so that people remember to show up!

  1. College Bible study

If you live anywhere that has a college nearby, fall is the perfect time to get a college-aged Bible study up and running. With high school graduates transitioning to adulthood and college transfer students coming in from out of town, this is a prime time to get new people involved.

College young people especially will resonate when you use text alerts to get the word out and organize this kind of event.

  1. Other youth Bible studies

Similar to college studies, fall is an ideal time to start Bible studies for high school and junior high students. It’s a time of great transition for these young tweens and teens and a Bible study is just what they need to help keep them grounded.

Teens love being connected, so text alerts is a perfect method to coordinate a youth group Bible study. You can get the parents involved too so that everyone is in the loop.

  1. Fall festival

Many churches host a “fall festival” in October as an alternative to Halloween. Children and adults dress up in fun costumes and play carnival-style games.  The winners receive candy or other prizes.

An event like this requires a lot of coordination. Parents and volunteers need to be made aware of dates, times, and rules. Text alerts can get this information out to them.

  1. Thanksgiving praise night

With fall comes Thanksgiving! An appropriate even to coincide with Thanksgiving is a praise night. You can set up potluck event where church members bring their favorite fall food and have a night of singing and feasting together.

Again, text alerts are a perfect means to communicate the details for this kind of event, such as when and where the event will be held. Send messages letting people know what to bring and what to expect. You might be amazed by the responsiveness!

Sign up for a free text alert trial at https://mobile-text-alerts.com/signup

selecting the best text alert plan for your organization

 

Text Version: Selecting the Best Text Alert Plan for Your Organization

Why text alerts?

  • Texting brings your audience together.
  • Texting connects you to your audience in a unique way.
  • Texting is preferred and effective.
  • Texting brings success to your communication.

Which plan is best for you?

  • Starter Plan
    • $12/month ($23 month-to-month)
    • 1-175 subscribers
    • Perfect for a small organization on a budget
  • Standard Plan
    • $26/month ($49 month-to-month)
    • 176-500 subscribers
    • Perfect for a small but growing organization
  • Professional Plan
    • $52/month ($59 month-to-month)
    • 501-1000 subscribers
    • Perfect for an average-sized organization with room to grow
  • Premium Plan
    • $89/month ($99 month-to-month)
    • 1001-2500 subscribers
    • Perfect for a larger organization
  • Enterprise Plan
    • $149/month ($169 month-to-month)
    • 2501-5000 subscribers
    • Perfect for a very large organization
  • Pay per text
    • Pricing customized to your needs
    • Message-based rather than subscriber-based
    • Perfect for an organization with unique needs

Check out Mobile-Text-Alerts.com for more information!

quotes to inspire your marketing (2)

Sometimes marketing is a stressful world.

But we’re not alone!  There are so many successful people who have a lot of advice to give.

Consider these 10 quotes and how they might (or might not) improve your marketing.

  • “Word of mouth is the most valuable form of marketing, but you can’t buy it. You can only deliver it. And you have to really deliver.” –G-Eazy, musician
  • “People are in such a hurry to launch their product or business that they seldom look at marketing from a bird’s eye view and they don’t create a systematic plan.” –Dave Ramsey, financial adviser, host of The Dave Ramsey Show
  • “Word-of-mouth marketing is a crucial component of organic growth for startups and one of the primary ways that Weebly has grown to over 15 million customers.” –David Rusenko, founder of Weebly
  • “In marketing I’ve seen only one strategy that can’t miss – and that is to market to your best customers first, your best prospects second and the rest of the world last.” –John Romero, video game designer, programmer
  • “Never forget that you only have one opportunity to make a first impression – with investors, with customers, with PR, and with marketing.” –Natalie Massenet, founder of Net-a-Portal
  • “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” –Peter Drucker, management consultant, educator, author
  • “Hammer down product fundamentals first. Make sure you’ve got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word.” –Ryan Holmes, computer programmer, founder of Hootsuite
  • “There was a period of time in America where the advertising world actually went to the housewives of America and had them write jingles that would appeal to them. It was actually brilliant marketing.” –Julianne Moore, actress
  • “Marketing is a contest for people’s attention.” –Seth Godin, author, entrepreneur, marketer
  • “Business has only two functions – marketing and innovation.” –Milan Kundera, writer

Whether or not you follow all of this advice, I wish success on you in your quest to improve your marketing!