Have you ever received texts from your hotel?  According to a CustomerThink article by Gigi Peccolo, Marriott is one of many hotel chains to have started to use text messaging to improve customer service.

Hotels use text messaging

Ten years ago it most likely would have seemed ridiculous that anyone would ever receive a text message from a hotel, but as text message usage continues to rise, businesses of all types do their best to keep up.  Peccolo discusses the value that text messaging can bring for hotels to improve their customer service, and she quotes Cornell University Professor Chekitan Dev’s conclusion that, “This service is sure to resonate, especially for the Millennial for whom e-mail is passé and text is everything.”

But how can hotels use text messaging?  The article offers several suggestions that benefit customers:

  • Receiving a text from your hotel asking what kind of car rental you want so that they can arrange to have it prepared for you when you are ready to leave the airport.
  • Getting a text regarding what you want to order for room service and having the ability to order anything from room service at any time via text message.
  • Being informed via text about tourist attractions around the hotel where you’re staying.
  • Having the ability to text the concierge or the receptionist with any questions and getting a quick response.

Other uses that I can think of regarding the potential of text alerts for hotels include:

  • Reminding guests of check-in and check-out times or other important details.
  • Promoting special sales or rates to previous and recurring customers.
  • Updating guests on any information that might be relevant to them (weather reports, traffic conditions, closings/cancellations, etc.).

Whether in the hotel industry or some other business, what ideas do you have for how texting could work for you?  (Try it out for yourself for free.)

Traders and stockbrokers are constantly busy, always trying to keep their customers up to date and in the know.  The stock market can be an ever-changing roller coaster of craziness, and one way that stockbrokers can help their clients wade through the craziness is by using text alerts.  With text alerts, stockbrokers can communicate to clients in a way that is instant and personal.

Here are 4 ways that stockbrokers use text alerts to help their clients.

Stockbrokers use text alerts

  1. Advising

This is the main reason stockbrokers use text alerts—to advise people on what’s going on in the stock market. You can send as many texts as you need letting people know percentages, costs, which stocks are up, which stocks are down, and anything else that people might need advisement on when it comes to buying and selling stocks.  Stock trading is complicated, so clients need constant assistance if they are going to make the most use out of your services.

 

  1. Instant Updates

Going along with advising, the ability to send instant updates to your clients is extremely useful when it comes to dealing with stocks. The stock market is constantly changing, so you can keep your clients up to date as often as you need to.  If they are serious about their investments, then they will appreciate the instantaneous help from the convenience of their phones.

 

  1. Advertising

Stockbrokers use text alerts to bring in new clients or new potential clients. Advertise your service’s competitive advantage and try to draw people in. Let them know about any promotions or sales you have going on.  People are significantly more likely to read a text message than they are to read an email or a social media post, so advertising via text message can be an effective and affordable alternative to get more clients who can take advantage of your services!

 

  1. Announcements

You can let people know about new seminars, informational sessions, videos, books, and any other of your new products or services that might help them. Announcing these services via text will help ensure that your clients are aware of them so that they can utilize them.

 

Sign up for a free test account to get started using text alerts for your organization!

We’ve already discussed how events such as the invention of the Phone-brella proves humanity’s love for texting.  But as I was doing some more research, I found more evidence of mankind’s love affair with this technology: accidents related to texting while walking.

Texting-While-Walking

Girl Falls into Manhole

In Staten Island, NY, 15 year-old Alexa Longueira fell into an open manhole while texting and walking.  Her parents decided to sue the city, and she apparently lost a shoe.

Girl’s Leg Gets Stuck in Drain

A teenage girl in Mianyang City, China, got her leg stuck in a sidewalk drain as she was taking a stroll and texting her friend.  She was stuck there for at least 45 minutes before being freed by emergency services.

Woman Takes Stroll off Pier

Bonnie Miller of Benton Harbor, MI, was enjoying a day with her family on a pier when she pulled out her phone to reschedule an appointment via text message.  As she was walking and trying to type this message, she apparently didn’t realize she was on the edge of the pier and suddenly found herself in the water six feet below.  The distance was too great for her to get back up by herself, but with the help of the police, fire department, and the Coast Guard, she was able to make it safely back onto the pier.

Man Almost Walks into Bear

A man was caught on video in La Crescenta, CA, fleeing after coming dangerously close to walking straight into a bear while texting.  He was able to escape with no injuries, except to his pride.

 

Charlotte Andersen describes a survey that discusses how “43 percent of cellphone users … [have] walked into an object while looking at their phone” and “13 percent of people have walked into another person, while 27 percent have fallen off a curb or into a glass door or window.”  If these accidents don’t convince you of people’s love for texting, nothing will.

Read the Bible in a Year

Every pastor and church leader knows the struggle of trying to get their congregation to read the Bible on a daily basis.  But what can be done to help?  One method that can be used is text messaging.  Church leaders can have congregation members sign up to receive daily reminders to read Bible passages in a “read the Bible in year” plan (or any other kind of Bible reading plan).

I Googled “Bible reading plans” and found a couple websites that seemed useful: Christianity.com and Biblica.com.

One idea is to send congregation members daily instructions on what to read; then send a brief quote from a verse in the day’s reading. So if using the previously mentioned Biblica.com reading plan, for example, church leaders can send a text on day 1 saying, “Today, read Genesis 1; Genesis 2:1-17; Matthew 1:1-25; and Psalm 1:1-6” along with an excerpt of a verse from that reading.

To help church leaders out with this, I’ve decided to compile a list of Bible verses from the Biblica.com reading plan for each day.  Pastors and ministry leaders can use this list to coincide with the Bible reading plan, or they can simply use the verses from this list to help them send out daily words of encouragement and conviction from the Bible.

Day 1: “How blessed is the man who does not walk in the counsel of the wicked, nor stand in the path of sinners, nor sit in the seat of scoffers!” –Psalm 1:1

Day 2: “…sin is crouching at the door; and its desire is for you, but you must master it.” –Genesis 4:7

Day 3: “Repent, for the kingdom of heaven is at hand.” –Matthew 3:2

Day 4: “The fear of the Lord is the beginning of knowledge; fools despise wisdom and instruction.” –Proverbs 1:7

Day 5: “Blessed are the poor in spirit, for theirs is the kingdom of heaven.” –Matthew 5:3

Day 6: “But let all who take refuge in You be glad, let them ever sing for joy” –Psalm 5:11

Day 7: “But I say to you, love your enemies and pray for those who persecute you” –Matthew 5:44

Day 8: “I am God Almighty; walk before Me, and be blameless.” –Genesis 17:1

Day 9: “O let the evil of the wicked come to an end, but establish the righteous; for the righteous God tries the hearts and minds.” –Psalm 7:9

Day 10: “But go and learn what this means: ‘I desire compassion, and not sacrifice,’ for I did not come to call the righteous, but sinners.” –Matthew 9:13

Day 11: “O Lord, our Lord, how majestic is Your name in all the earth!” –Psalm 8:9

Day 12: “But the very hairs of your head are all numbered. So do not fear; you are more valuable than many sparrows.” –Matthew 10:30-31

Day 13: “May God Almighty bless you and make you fruitful and multiply you” –Genesis 28:3

Day 14: “And those who know Your name will put their trust in You, for You, O Lord, have not forsaken those who seek You.” –Psalm 9:10

Day 15: “Behold, My Servant whom I have chosen; My Beloved in whom My soul is well-pleased … in His name the Gentiles will hope.” –Matthew 12:18, 21

 

Continued in Part 2

(All Scripture passages taken from the New American Standard Bible.  Day numbers coincide with the Biblica.com reading plan.)

I have been reading a lot recently about how teachers deal with students using their phones in class.  The Los Angeles Times describes methods teachers use such as requiring students to put their phones in a shoe rack hanging from the wall or putting strict penalties on students who use a cell phone in class.

Text Alerts to Help Students

While abuse of cell phone usage in class is definitely an issue, some educators are embracing the texting craze and using it as a means to help their students.  Here are 4 ways that teachers can use text alerts to help students.

  1. Due Dates

Students of all ages need reminders about homework!  Teachers can send a quick text to their classroom reminding about homework due dates.  Students can never use the excuse of “I forgot” again!

  1. Assignments

In addition to reminding students of due dates for homework, teachers can send texts to remind students what the homework assignment is and what is expected for students to receive a passing grade.  Then students will have the assignment details conveniently available on their phones for easy access.

  1. Additional Resources

Teachers can send links to videos, websites, or other resources to help support the material learned in class.  Students are more likely to use these additional resources if they receive a text about them on their personal phones and can easily follow a link.

  1. Interactivity

Getting on the students’ level by using text messages is a creative way to engage with them and encourage interactivity.  Teachers can ask questions and invite feedback; then students can respond, and teachers can use the responses to help improve the educational experience.

 

Educators need to be continually innovative, always thinking of ways to reach their students and help them learn.  With most students (now even as early as elementary school) using texting as their primary means of communication, it only makes sense that teachers would want to try joining in.

Every Mobile Text Alerts account is automatically set up with its very own sign-up page.  People can use this page to sign themselves up to receive your text alerts.  This tutorial will walk you through the different aspects of using your sign-up page.

How to Find Your Sign-Up Page

Your sign-up page can be found at https://mobile-text-alerts.com/keyword, where “keyword” is replaced with the actual keyword for your account.  For example, for our account with the keyword “verse-of-the-day,” the URL for the sign-up page is https://mobile-text-alerts.com/verse-of-the-day.

You can copy and paste the link to your sign-up page and put it on your website, in your organization’s newsletter, in a marketing email/text, or anyplace else where you want people to use the link to sign themselves up.

What the Sign-Up Page Looks Like

The default sign-up page will have spaces for subscribers to enter their first name, last name, phone number, and to select which group(s) (if any) on your account that they want to sign up for.  The sign-up page also contains instructions on how people can unsubscribe from your messages if they want to stop receiving them in the future.

The sign-up page looks like this:

signuppage

How to Embed Your Sign-Up Page onto Your Website

You are able to embed your sign-up page directly onto your website.  Here are step-by-step instructions on how to do that.

  • Step 1: Go to your sign-up page’s URL (see “How to Find Your Sign-Up Page” above).
  • Step 2: Right-click on any open space on the page.
  • Step 3: Click “View Source” or “View Page Source” from the drop-down menu that appears.signuppageviewsource
  • Step 4: Copy the HTML code and paste it into your own website to embed the sign-up page.signuppagehtml

 

Features of the Sign-Up Page That Are Customizable

A Mobile Text Alerts developer can add your organization’s logo or change the colors on your sign-up page at no extra charge.  If you are on the Professional, Premium, or Enterprise plans, a developer can work with you to do a complete page redesign (additional fees may apply).