One severely underutilized way to use text alerts is in the hotel industry. Many of our customers have found tremendous success using text alerts to enhance their guest’s experience.

Success has mainly been found in these two areas:

  1. Improving the experience of your guests – Many hotels have used text alerts to improve their guest’s experience at their hotel. This can be done in many ways: Sending out weather information, sending checkout time information, are there any special events going on at your hotel? Are there any special events going on in your community? You will be amazed at how far a few texts like this can go for your guests in distinguishing you from other hotels. This is also a great way to get subscribers into your system.
  2. Promotions for future stays – Once you have a subscriber-base built in to your system, then you can begin sending out promotional texts. Make sure you don’t send these out too often, or it can have negative effects. But a once-in-a-while ‘10% off’ or ‘$99 nights!’ text can bring in big business when used correctly.

Are you a member of the hotel industry? Are you using text alerts as part of your marketing plan? What practices have you found most effective?

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Does your organization have a plan in place for when an emergency strikes? Who is in charge of what? Who gets word out that there is an emergency in the first place?

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Communication is key to handling an emergency effectively. What’s your emergency plan?

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As the world moves more and more towards being mobile-driven, many public services have begun taking advantage of the new technology to improve our society. One way many organizations is using text alerts is to cut down on crime.

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Starting in June of 2014, the four major wireless carriers started allowing free texts to go out to 911. This can be extremely helpful in many cases when making a phone call would be dangerous or impossible. The government is catching on to what mobile marketers have always known — SMS is one of the best ways to reach people quickly.

Text messaging has also been found to be extremely effective in tip offs. In Bakersfield, CA, citizens can text in tips that they might otherwise not feel comfortable reporting (or may just be too lazy).

Even smaller violations can be improved on by using text messaging. In Moscow, drivers can sign up to receive a text alert 20 minutes before their car is going to be towed. This frees up law enforcement processes, and in June of 2014 saved the city of Moscow $2.6million.

These are just a few of the small ways that text alerts have improved different sectors of our lives, and have saved people money. How could your business use text alerts that might save money?

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In 2011 a study by the National Institute of Health showed that phones that were set up to ask questions three times each day to members of drug-rehab such as “Where are you?”, “What are you doing?”, and “How are you feeling?” were extremely beneficial in preventing relapse.

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Txt messaging is a great way to get these messages out to people. Messages can be scheduled to go out at certain intervals.

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