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You’ve seen them shuffling down the street, eyes glued to 4-inch screens, fingers tip-tapping away. To say that young people are in love with their smartphones would be an understatement: It’s more like they’re obsessed, confirms a new study out by Zogby Analytics. Almost 90% of Millennials say their phones never leave their sides. The first thing that 80% of Millennials do every morning is reach for their smartphones, and 78% spend more than two hours a day texting, surfing, talking, tweeting and — more importantly for businesses — shopping, banking and more. “Businesses will ignore this at their peril,” says James DeBello, CEO of Mitek, the company behind mobile bank deposits that commissioned the independent study, “Millennials, Selfies and the Changing Face of Mobile Commerce.”

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Something many churches are using to get their congregation more involved is to text the verse of the day.

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This is especially useful for the youth in the church who use texting so often. It makes perfect sense to reach these students where they are at, and engage them with the Bible on their phones via texting.

And sending out a ‘verse of the day’ does not have to be laborious. You can log in one day, and schedule messages to go out for the future.

If this sounds like something that would be beneficial to you, give it a free try. Also, sign up to receive our verse of the day.

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Most recent surveys indicate that 90% of adults have a cell phone, and about 60% of Americans have a smart phone. Out of these cell phone users, nearly 30% of them say that their phones are a device they “can’t imagine living without.”

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Also, out of these cell phone users, nearly 75% say they use text messaging on their phone regularly. For under 30s, the percentage of cell phone users that use text messaging regularly is 95%.

Knowing these numbers, it should be obvious that if you or your organization want to get in touch with youth, text messaging is the most effective method to accomplish this.

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All efforts you make as a business (or really a non-profit, or any other organization) should have measures in place to have some idea as to your effort’s effectiveness. So many organizations spend so much time trying to accomplish so many things without ever stopping to consider if their efforts are actually accomplishing something. Businesses should never be busy just for the sake of being busy. They should be busy with a goal.

Here are 5 ways to tell if your text alerts are effective. There are many other measures that you could put in place, but these are 5 quick things you can check.

1) Web Traffic  – Usually when you start a new text messaging campaign, you should see a spike in your web traffic (especially if part of your text campaign involves a link to your website.) When you send out a text alert that you are expecting web traffic from, are you receiving increased web traffic?  If your goal is more web traffic, and your text campaign isn’t accomplishing this goal, you need to change something.

2) Online Form Spam – It’s inevitable if you have any kind of website with a ‘contact’ form, or  ‘sign up’ form — You will receive spam. Web bots, solicitors, and all sorts of marketers will use your forms as a way to ‘spam’ solicitation to you. This spam can be a good indicator of the effect of your text alert campaigns. If you send out a text alert, and begin to see an increase in online form spam, then you know your messages are not getting to the type of audience you want it to.

3) Lead Conversion – Are you seeing an increase in sales because of your marketing strategy? If you have been sending out thousands of text messages, but your sales have not increased, something should be changed.

4) Unsubscribe Rates – Do you have low unsubscribe rates? That’s good, it means people appreciate what you are sending, and are more likely to respond positively to it. But if your unsubscribe rates are high, you need to rethink your approach.

5) Social Media Contacts – If your text alert campaign contains a call to action such as “Like us on Facebook” or “Follow us on Twitter,” are you seeing more likes on Facebook or more follows on Twitter?

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Text messaging has taken the world by storm over the last five years. It has surpassed above and beyond every other form of communication. Here are 4 of the reasons why:

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  1. Texting is like digital telepathy – Text messaging is the perfect way to create a private world between you and anyone that you like. With this link, you can share whatever you would like.
  2. Texting let’s you talk on your own time-table – If you’re anything like most people in our society, finding the time you need to get everything done is a huge challenge. Between kids, jobs, TV, and all the other stresses of the day it’s almost impossible to spend the time needed to communicate everything you need to get across. The great thing about text messaging is that it allows you to “connect” while you’re at work, while watching your kid’s soccer game, while stuck in line at the grocery store.
  3. Texting is non-confrontational and gives you time to figure out what to say – Texting lets you take your time with what you’re going to say. It allows you to establish the kind of connection you want behind the “safety screen” of your cell phone.
  4. Texting provides an “always on” connection with people – Most people keep their phones with them at all times. In fact, most people enter a complete freak out mode if they are away from their phone for just a few minutes.
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