Since the birth of text messaging and the 160 character limit that came with them, people have developed their own kind of “text lingo” to try and get the same ideas across with fewer characters. No longer did people use punctuation, words that had the sound of numbers within them were changed to include the number (l8r instead of later, wow, saved two characters!). Messages that used to read “Hi, I’m doing fine, how about you?” now read “im fine hbu.”

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Many people, especially so-called “grammar nazis,” become quickly alarmed that with the next generation communicating this way, it will lead to the illiteracy of our culture.

Seems logical, but it is always best to test things out instead of relying on the “logic” of them. Coventry University in Britain recently conducted a study to show the rate of change in students grammar and vocabulary while heavily involved in texting.

The study found little or no correlation between participants grammar text scores, and their texting habits. In fact, many students who texted the most evidenced a strong enhancement in their grammar tests.

The moral of the story is, when you see someone send you a text message that reads “c u l8r,” don’t freak out. They know (hopefully) that is not the proper way to spell “see” and “you,” and surely they know there can’t be a number in a real word.

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Still think that mobile marketing is just a fad? Well, it’s not. According to projections from eMarketer, mobile spending will grow in the UK 96% by the year 2016. This will bring mobile marketing totals to £8.64bn in the UK. This extremely rapid growth comes from the decline of personal computers in Europe, and the increase of mobile devices. By 2018, 50% of Brits are expected to own an iPad, Kindle or other tablet.

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This growth rate is even more staggering when you consider that 4 years ago mobile marketing was at a mere £83m in the UK. The world of marketing is changing right before our eyes, what steps have you taken to adapt?

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There are a myriad of industries that text alerts can benefit, not the last of which is the restaurant industry.

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The key to running a successful restaurant is turning one-time customers into returning customers. One-time customers are good for business, but getting those customers to come back is the life-blood of your company.

Text alerts can be a great tool for getting these repeat customers. Send out a “10% off Nachos this weekend” text out, and when customers (who love your restaurant already) are trying to decide where to eat this weekend, your name will slip up to the top.

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One mobile trend that has been developing over the past couple of years is notifying customers about the status of their shipment via text messaging. Customers put in an order and anxiously await their package. When will it come? Where is it at now? Your customers don’t need to be left in the dark, and it can thrill your customers to feel so in the loop about their soon arriving product.

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Mobile Text Alerts is a service that can allow you to send text messages to your customers. Simply add their phone number in your control panel, type in the message, and click ‘send’. You can even schedule the messages to go out later.

Try a free test account of the service

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